Vibha Narayan

I’m Vibha [Vih-bah], a UX Researcher & Designer with 3+ years of experience creating intuitive, accessible digital experiences across B2B and B2C products. My work blends data-driven thinking with creativity, and I actively leverage AI tools to streamline research and design workflows. Let’s connect if you’re building something impactful, human-centered, hiring for UX roles, or just want to chat all things UX!

Work History

UX Researcher

Dell TechnologiesAnalyzed moderated and unmoderated user interviews using affinity mapping and thematic coding to develop data-driven personas and journey maps, uncovering key pain points that informed the physical design of next-gen 18G Dell PowerEdge servers.

Teaching Assistant

Texas McCombs School of BusinessAssisting students with assignments, grading, and monitoring the exams with respect to topics such as Market Research, Market Strategy Planning, Product Concepts, Product Planning and Branding.

UX Designer

Single MLTGenerated data-driven, user-centered insights that shaped the product roadmap and pitch strategy, directly influencing the startup’s successful $0.5M investment round. Led user persona and journey mapping sessions that informed key product decisions and translated user needs into actionable design priorities for an early-stage SaaS product. Designed and prototyped a responsive web experience that received strong stakeholder buy-in and positive user feedback during usability testing, validating key design decisions.

Graduate Assistant

Dell Medical School at the University of Texas at AustinSep 2023 - May 2024 • 9 mosContributing to creating engaging posters, newsletters, and website updates to promote departmental events and resources to promote child mental health initiatives resulting in a 25% increase in event attendance and a 68% rise in website traffic, fostering community awareness and engagement.

UX Designer

NanohealFeb 2023 - Jul 2023 • 6 mosLed end-to-end product design of an enterprise IT helpdesk platform, collaborating with cross-functional teams leading to the successful product sale for $1 million. Collaborated closely with developers to resolve implementation challenges and iterated on designs based on internal testing feedback, streamlining handoff and reducing product development time by 42%. Reimagined an enterprise helpdesk system using interaction design principles and componentized design systems, increasing active usage by 78%.

UX Design and Marketing lead

Prolens VentureAug 2022 - Feb 2023 • 7 mosMeticulously designed a variety of marketing materials such as posters, flyers, and website elements, effectively elevating brand recognition and interaction in partnership with over 15 prominent Photography brands, including Godox, Nikon, Sony, Sigma, and more. Skillfully deployed Meta Ads Manager to strategically optimize diverse social media ads, successfully reaching a potential participant base exceeding 10,000 individuals, leading to increased enrollment in photography classes across more than 25 cities in India.

Product Designer

EurofinsOct 2021 - Jul 2022 • 10 mosLed the end-to-end redesign of an internal services website, resulting in a 92% increase in business acquisitions and helping the team secure 3 new client partnerships within 4 months. Developed comprehensive Design Documents and PRDs, facilitating smooth handover to Product Managers and developers, and improving internal team efficiency by 2x. Implemented accessibility, design principles, and conducted competitive analysis for internal products, resulting in an 88% increase in user satisfaction.

Education

The University of Texas at Austin

Master's degree, Information Science/Studies2023

Ramaiah Institute Of Technology

Bachelor of Engineering - BE, Engineering2018 - 2022

Deeksha Integrated

11th and 12th, Science2016 - 2018

Cluny Convent High School - India

Student2005 - 2016

Internshala Trainings

Web Development Certification Course, Web Development2023

University of Texas at Austin

Masters, Human Computer InteractionAug 2023 - May 2025

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