Vijay Singh

With a Bachelor of Fine Arts in Visual Communication Design from UT Arlington and graduate studies in Interactive Media Management from Conestoga College, I have cultivated a robust career in product design. Currently, as a Product Design Manager at Brewery Agency, I have successfully integrated user-centered tools to enhance design workflows, securing over $500K in funding for SaaS products. My strategic design initiatives have led to a 27% increase in user retention and a 32% rise in app downloads. Previously, as a Senior Product Designer at Acquco, I improved user onboarding success by 35% and enhanced system usability scores. My experience spans roles at Innovaccer, ZOOP.ONE, and Fossil Group, where I have consistently driven product improvements and user satisfaction through strategic design and research. My work has been instrumental in securing significant funding and enhancing user experiences across various digital platforms.

Projects

Uber - Fleet Management

Overview Suppliers are small and medium businesses that rent out vehicles to drivers who do not own a commercial vehicle. Problem Statement While using the supplier dashboard, suppliers were struggling to find relevant information and were unable to make well-informed decisions to run their fleets effectively. Outcome The project generated tremendous excitement among users during testing sessions and among stakeholders.See More

LeadMeNot - Digital Wellness Solution

Overview LeadMeNot is an accountability-driven digital wellness app designed to empower users struggling with behavioral addictions like pornography, gambling, and shopping. Problem Statement Users struggled to find suitable accountability options within the app, resulting in many uninstalling it in favor of alternatives. Without an accountability partner or preferring less intrusive guardrails, they felt unsupported, leading to high abandonment rates. Outcome The launch of this feature met with an outstanding public sentiment from the community and led to increase in view-to-install rate by 21%. Moreover, the app experienced a decrease in uninstallation rate by 31% and saw a 39% rise in its Subscriptions. Additionally, This feature also played a major role in securing US$2000,000 in funding to support the product's mission.See More

Mobile Premier League - Web3 & Fantasy Gaming

Overview Mobile Premier League (MPL) is a fantasy gaming startup based out of India. I interned with the Marketplace team of Striker, an advanced fantasy game for power users. Problem Statement Striker Marketplace was experiencing poor transaction success rate and lacked buyer engagement due to the difficulty in making offers on multiple cards despite active sellers. Outcome As the designer, I worked with cross-functional partners to identify the core problem, brainstormed solutions and owned end-to-end design of the mobile experience. The launch of this feature met with an outstanding public sentiment from the community and led to increase in successful transaction rate by 49%.See More

Airbound - Web Design

Website design and development for Drone product organization

Work History

Product Designer

Brewery AgencyLed the implementation of new design workflows, integrating user-centered tools like Dovetail and Userzoom, resulting in improved decision-making processes. Instrumental in securing over $500K in funding for two SaaS products by demonstrating strong growth-oriented design strategies. Achieved a 27% increase in user retention and a 32% surge in app downloads for a Digital Wellness SaaS product through strategic design enhancements and moderated usability testing, garnering positive user feedback and reviews.

Senior Product Designer

AcqucoApr 2022 - May 2023 • 1 yr 2 mosConducted stakeholder and user interviews to craft efficient eCommerce seller task automation workflows, driving business scalability. Employed heuristic evaluation and moderated usability testing to boost user onboarding success rate by 35% and enhance System Usability Score by 22%. Collaborated cross-functionally with PMs, Developers, and Designers to validate feature requests, refine workflows, and foster collaborative brainstorming sessions.

Designer I

InnovaccerMar 2021 - Apr 2022 • 1 yr 2 mosPlayed a pivotal role in acquiring 6-figure B2B clients by spearheading the development of key features for a Patient facing digital Healthcare service. Achieved 9% increase in daily task completion rates and a significant 13% enhancement in System Usability Score, highlighting the app's efficacy in optimizing healthcare operations and elevating user satisfaction. Dedicated substantial time to solution validating by orchestrating over 20 moderated user testing sessions, delivering actionable insights to drive product improvements. Collaborated closely with SMEs, product managers, developers, and fellow designers to orchestrate the end-to-end product experience.

Associate Product Designer

ZOOP.ONEJun 2020 - Mar 2021 • 10 mosConducted in-depth user research through 15+ user interviews and Subject Matter Expert (SME) consultations. Revamped the trial and subscription experience for a SaaS B2B web app, resulting in an 11% increase in user retention rate. Led redesign of KYC solution for enterprises, instrumental in securing $600,000 in funding and boosting user satisfaction rates by 34%.

UX Design Intern

Fossil Group, Inc.May 2019 - May 2020 • 1 yr 1 moConducted extensive research and devised strategic plans for diverse products and campaigns, collaborating with renowned brands such as Hennessy, Coca-Cola, and Google. Designed web collaterals for the launch campaigns and digital presence for Google Pixel Buds and orchestrated digital initiatives for Fossil's Voting enabling campaign, amplifying brand engagement and awareness. Conducted in-depth user interviews in collaboration with Trailer Park to deepen research on diversity's impact in the entertainment industry. Led discovery sessions and requirement gathering with Coca-Cola team, ensuring alignment of design strategies with business objectives.

Education

UT Arlington - College of Liberal Arts

Bachelor of Fine Arts - BFA, Visual Communication Design

Conestoga College

Graduate Studies, Interactive Media Management

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