Yash Gupta

Open to relocation

Content Planning

Canva

Instagram Ads

YouTube Channel Production Management

YouTube

Project Management

User Research

Behavioral Analysis

Consumer Behavior

Customer Analytics

Account Management

Market Analysis

Content Development

Event Marketing

Ad Copy

Creative Writing

Creative Strategy

Business Names

Entrepreneurship

Project Development

Critical Thinking

Strategic Design

Business Planning

Visual Identity

Business Analytics

YouTube Analytics

Digital Strategy

Semrush

Strategy & Business Development

Reels

Integrated Marketing

Instagram

TikTok

Display Ads

Brand Strategy

Paid Ads

Marketing Strategy

Product Management

Analytical Thinking

Search Engine Marketing

Global Marketing

Brand Management

Pinterest Ads

Content Creation

Facebook Ads

Branding

Content Strategy

Creative Marketing

Promotional Marketing

Marketing

Google Search Ads

Google Analyics

Advertising

Google Ads

Available for hire fromNegotiable

Full-Time Roles

Contracts

Ex Googler, Digital Marketing specialist with experience in handling large accounts like Disney, Amex and more.

Experienced Media Account Specialist at Google with a proven track record of driving business growth for prominent US clients. Skilled in developing innovative marketing strategies and AI-powered products, I've consistently surpassed sales targets and optimized operational efficiency. With a focus on data-driven approaches, I've successfully managed accounts for esteemed B2B clients such as Disney, State Farm, GEICO, and Expedia, contributing to a remarkable 11% quarter-over-quarter increase in ad sales. Notably, I've spearheaded digital advertising initiatives for notable brands like Capital One and GEICO, achieving a 68% surpassing of the sales target quota amidst challenging economic conditions.

Projects

Match Type and Audience targeting using AI

Capital One Consumer Bank experienced significant growth in leads, with a 2.5x increase, and a 49% reduction in cost per lead. The increase in adoption of Broad Match, pMax, and VBB contributed to these positive outcomes.See More

Scaling Product Adoption Across North America

Conducted broad match experiments on the largest U.S. finance clients campaigns, increasing broad match adoption by 40% and pipeline outlook by 110%.See More

Google gTech Hackathon 2024

Finalist - Teamed up presenting Artificial Intelligence and efficiency based solutions (Patented by Google) that can help Google generate incremental revenue of 30% annually across its SaaS platforms globally.See More

Work History

Media Account Specialist (gTech) North America

GoogleFull-time EmployeeAs a Media Account Specialist at Google, I spearheaded the development of innovative marketing strategies and AI-powered products to drive business growth for prominent US clients. Through data-driven approaches, I successfully boosted product adoption and sales, particularly with Google AI products like Broad Match and Performance Max. Collaborating with diverse stakeholders, I led multiple initiatives, resulting in a remarkable 11% quarter-over-quarter increase in ad sales. Notably, I managed accounts for esteemed B2B clients such as Disney, State Farm, GEICO, and Expedia, facilitating the attainment of their strategic objectives. Achieved a remarkable 68% surpassing of the sales target quota amidst challenging economic conditions, leveraging insights, analytics, and strong client relationships across various teams. Spearheaded digital advertising initiatives for prominent clients such as Capital One and GEICO, effectively driving their business objectives forward. Leading operational efforts at the sector level, optimizing performance across multiple verticals and yielding a significant 27% annual expansion in sales footprint. This enhancement in efficiency led to notable improvements in overall effectiveness. Contributed as a key member of the Google Performance Max product sales team, focusing on boosting product adoption in Canada and the Americas, resulting in an impressive 18% quarter-over-quarter increase in incremental revenue. Employed data-driven strategies to manage accounts and campaigns, streamlining workflows for enhanced productivity.

Social Media Manager APAC and Australia

Google Full-time EmployeeWorked along Senior Stakeholders - Directors and VPs across multiple markets in Asia Pacific and Australia to build Google's employer brand through relatable stories, leading to successful Google Social Media campaigns with millions of impressions. Conducted brand sentiment analysis for APAC and Australia, contributing to informed future initiatives for the company, collaborated with the global employer branding team to develop a content and amplification strategy while conceptualizing social media campaigns that resonated in the region.

Education

APJ Abdul Kalam Technical University

Bachelors , Engineering Jul 2017 - Jul 2021

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