Top Talent like Yevhen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Yevhen Chaban

Growth Marketing Manager
Social Media Marketing Specialist
Kyiv, Kyiv city, UA
Creative Marketing
Marketing
Facebook Ads
Instagram
Semrush
Advertising
Google Analyics
Google Tag Manager
Google Search Ads
Available for hire fromNegotiable
Senior Performance Marketer for DTC | Meta ads and Google Ads | 4-6x ROAS
Most Shopify brands hit the same wall: ads that work at $500/day break completely at $3,000/day. ❌ ROAS collapses as you scale budget ❌ Creative fatigue kills performance every 2–3 weeks ❌ You scale spend but not revenue That's the exact problem I fix. I help DTC Shopify brands build a paid acquisition system that actually scales — on Meta, Google, and YouTube — without ROAS falling apart when budgets increase. 7 years managing up to $35K/day in ad spend. Not just running campaigns — building the creative and funnel infrastructure behind profitable growth. 📊 Results that matter to DTC brands: → Scaled Shopify stores from $1K/day to $10K+/day profitably → Reduced CAC by 47% through funnel and tracking fixes → 4–6x ROAS consistently across Meta, Google, and YouTube → Scaled YouTube Ads for a 4M+ subscriber creator — profitable from first month → Rebuilt tracking stack (CAPI + server-side) cutting reported CAC by 31% without changing budgets 🎯 What I actually do (beyond running ads): → Creative strategy: hooks, angles, testing frameworks — I brief and direct creative production → Google Shopping and Performance Max — structured for profitability, not just traffic → Full-funnel optimization: ad click to landing page to purchase → Meta CAPI + server-side tracking — accurate attribution even post-iOS → Triple Whale dashboards — you see your real numbers, not last-click lies 🛠 Stack: Meta Ads · TikTok Ads · Google Ads · YouTube Ads · Shopify · Triple Whale · Klaviyo · GA4 · GTM · Meta CAPI · Server-side tracking · AI-powered creative tools 📩 If your ads perform but don't scale — or ROAS drops every time you increase budget — let's talk. I'll review your funnel and show you where revenue is leaking before you spend another dollar.

Projects

$100,000+ Earned on Upwork Across 80+ Paid Ads Projects

Here is proof of my Upwork results: over $100,000+ earned across 80+ completed Google, Meta and YouTube Ads projects. This reflects long-term client retention, strong performance, and high satisfaction ratings. I have cool social proof See More

Performance Marketer (Google, Meta, YouTube)

Built full-funnel strategy across Google + Meta + YouTube Created hook-based video creatives to cut CPA by 38% Implemented server-side tracking & GA4 attribution Optimized landing pages → +27% CVRSee More

850+ Leads in 30 Days (Fitness & Real Estate)

Launched localized lead generation campaigns Set up 3-step warm audiences + retargeting Rebuilt ad structure → reduced CPL by 43% Implemented automated follow-up system See More

Work History

F

Senior Performance Marketer / Growth Marketer

Freelance / Self-employedFreelancerManaged Google, Meta, and YouTube Ads campaigns with 4–6x ROAS. Generated $100k+ revenue for clients in international markets. Specialized in SaaS, DTC, and e-commerce campaigns. Developed data-driven ad strategies and optimized campaigns for maximum ROI. Skilled in analytics, tracking, and multi-channel marketing.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Performance Marketer for DTC | Meta ads and Google Ads | 4-6x ROAS
Most Shopify brands hit the same wall: ads that work at $500/day break completely at $3,000/day. ❌ ROAS collapses as you scale budget ❌ Creative fatigue kills performance every 2–3 weeks ❌ You scale spend but not revenue That's the exact problem I fix. I help DTC Shopify brands build a paid acquisition system that actually scales — on Meta, Google, and YouTube — without ROAS falling apart when budgets increase. 7 years managing up to $35K/day in ad spend. Not just running campaigns — building the creative and funnel infrastructure behind profitable growth. 📊 Results that matter to DTC brands: → Scaled Shopify stores from $1K/day to $10K+/day profitably → Reduced CAC by 47% through funnel and tracking fixes → 4–6x ROAS consistently across Meta, Google, and YouTube → Scaled YouTube Ads for a 4M+ subscriber creator — profitable from first month → Rebuilt tracking stack (CAPI + server-side) cutting reported CAC by 31% without changing budgets 🎯 What I actually do (beyond running ads): → Creative strategy: hooks, angles, testing frameworks — I brief and direct creative production → Google Shopping and Performance Max — structured for profitability, not just traffic → Full-funnel optimization: ad click to landing page to purchase → Meta CAPI + server-side tracking — accurate attribution even post-iOS → Triple Whale dashboards — you see your real numbers, not last-click lies 🛠 Stack: Meta Ads · TikTok Ads · Google Ads · YouTube Ads · Shopify · Triple Whale · Klaviyo · GA4 · GTM · Meta CAPI · Server-side tracking · AI-powered creative tools 📩 If your ads perform but don't scale — or ROAS drops every time you increase budget — let's talk. I'll review your funnel and show you where revenue is leaking before you spend another dollar.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Yevhen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Yevhen Chaban

Growth Marketing Manager
Social Media Marketing Specialist
Kyiv, Kyiv city, UA
Creative Marketing
Marketing
Facebook Ads
Instagram
Semrush
Advertising
Google Analyics
Google Tag Manager
Google Search Ads
Available for hire fromNegotiable

Projects

$100,000+ Earned on Upwork Across 80+ Paid Ads Projects

Here is proof of my Upwork results: over $100,000+ earned across 80+ completed Google, Meta and YouTube Ads projects. This reflects long-term client retention, strong performance, and high satisfaction ratings. I have cool social proof

Performance Marketer (Google, Meta, YouTube)

Built full-funnel strategy across Google + Meta + YouTube Created hook-based video creatives to cut CPA by 38% Implemented server-side tracking & GA4 attribution Optimized landing pages → +27% CVR

850+ Leads in 30 Days (Fitness & Real Estate)

Launched localized lead generation campaigns Set up 3-step warm audiences + retargeting Rebuilt ad structure → reduced CPL by 43% Implemented automated follow-up system

Work History

F

Senior Performance Marketer / Growth Marketer

Freelance / Self-employedFreelancerManaged Google, Meta, and YouTube Ads campaigns with 4–6x ROAS. Generated $100k+ revenue for clients in international markets. Specialized in SaaS, DTC, and e-commerce campaigns. Developed data-driven ad strategies and optimized campaigns for maximum ROI. Skilled in analytics, tracking, and multi-channel marketing.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.