Chukwudi Anyaeche, MBA

TikTok

LinkedIn Ads

Paid Ads

Facebook Ads

Ads Manager

Advertising

Promotional Marketing

Retargeting

Available for hire fromNegotiable

Contracts

Digital Marketing Strategist & PPC Expert

As a Certified Google Ads, Facebook Ads, and LinkedIn Ads Expert with nearly 15 years of digital marketing experience, I’ve helped countless companies enhance their output through strategic paid advertising efforts. My strategic approach and constant focus on client success have placed me among the top 1% of PPC experts on Upwork. Who Do I Help: I’ve helped large companies (i.e. Walmart, Dell Technologies, Gatorade), SMBs, as well as hungry, innovative startups. I’ll continue to help businesses of all sizes accomplish a variety of marketing goals, including: • Drive or Increase Purchase Volume • Generate or Improve Lead Quality • Enhance New Customer Revenue • Create Brand Awareness • Drive Website Traffic • Optimize ROAS How Do I Help: With nearly 15 years of mastering the ins and outs of strategic digital marketing through paid advertising, my understanding extends beyond that of a 10-week course or a 4-year degree. My focus is to leverage my extensive experience to provide businesses with the best data-driven and results-driven strategies to enhance their paid advertising and digital marketing efforts across the following platforms: • Google Ads: Search, Shopping, Display, YouTube Ads • Microsoft Ads: Search, Shopping, Display Ads • Meta Ads: Facebook, Instagram Ads • LinkedIn Ads • Pinterest Ads • TikTok Ads • Twitter Ads

Projects

Driving 165% More Phone Call Leads Through Google Ads Optimization and Strategic Segmentation

When this client began working with DemandGen.io, they were underutilizing Google Ads and not seeing the kind of lead flow they needed. Their business depends entirely on inbound phone calls, but their campaigns weren’t driving enough call volume to justify continued investment. Despite a conservative budget and some skepticism about digital advertising, the client was open to making improvements—they just didn’t know where to start.See More

How One Accounting Firm Increased Leads by 77% While Cutting Ad Spend by Over Half

A growing accounting firm came to DemandGen.io in search of answers. They were investing in both Google Ads and Meta Ads, but despite consistent spending, they weren’t generating the lead volume—or the lead quality—they expected. While they believed they were following best practices, they couldn’t pinpoint why their campaigns weren’t working. That’s where we stepped in. See More

Increase Lead Volume While Lowering CPLs

This client provides software solutions to nonprofit and charitable organizations seeking to enhance their fundraising efforts at scale. They approached DemandGen.io after becoming frustrated with the limited results from their existing paid advertising efforts. Despite allocating a reasonable ad budget, their campaigns were producing low-quality leads and lacked the performance necessary to justify continued investment See More

Enhance Your Lead Generation Success Through Strategic Use of Google Ads Campaigns

This case study explores the transformative impact of a strategic overhaul on a recruitment business’s lead generation efforts. The client approached us with concerns over high costs per lead and a disappointing lead volume despite significant investments in paid advertising. Our objective was to identify and retain the beneficial elements of their existing campaigns while optimizing the overall structure to enhance efficiency and performance. Through a detailed audit, targeted keyword segmentation, refined ad placements, and customized ad copy, we achieved remarkable improvements in their lead generation metrics.See More

Find Long Term Success in Paid Advertising Through Demand Generation & Demand Capture

This case study showcases the success of a paid advertising strategy in driving direct-to-consumer (D2C) sales for a client, using a combination of Facebook Advertising and Google Ads, to capture current demand, while generating new demand. The client was apprehensive about entering the paid advertising space and competing against established resellers, but the strategy provided confidence to continue to push forward. The strategy focused on leveraging Facebook Advertising for brand awareness and optimizing Google Ads campaigns to drive middle and lower funnel actions, effectively capturing demand while creating new demand.See More

See Success Faster In Advertising By Leaning on Campaign Learnings

Despite a strict Google Ads policy on the wellness industry, this client was able to see great success from paid advertising efforts while having low brand awareness and massive competition from established businesses in the space. This was accomplished through a purposeful launch strategy that led it to a 3X ROAS return within the first 6 months of advertising.See More

Work History

Owner

DemandGen.IOStrategizes, executes, and optimizes digital marketing efforts to exceed client goals. These efforts include, but are not limited to, Google Advertising, Meta Advertising, LinkedIn Advertising, TikTok Advertising, and Video Advertising. Current and past clients include startups, small businesses, medium size businesses, and brand personalities.

Marketing Manager

TimeZoneOneMay 2019 - Nov 2021 • 2 yrs 7 mosLeads digital marketing strategy, execution, and optimization for all TimeZoneOne clients across the US, Canada, and New Zealand in the following digital channels: Social, Search, Video, Lead Generation, SEO, Display, and Conversion Rate Optimization. Client types include B2C, B2B, SaaS, etc tourism related businesses across the United States, New Zealand, and Australia. These clients advertising budget ranged from $10K-$500K+.

Account Manager

CJ AffiliateSep 2018 - May 2019 • 9 mosLed the strategic direction of Fortune 500 business’s affiliate marketing program, through multi-channel initiatives, to meet and exceed client revenue goals. This was accomplished through planning and execution of promotional campaigns with strategic affiliate partnerships.

Associate Account Manager

CJ AffiliateAug 2016 - Aug 2018 • 2 yrs 1 moManaged affiliate marketing budget allocation, upwards of $12M annually, for strategic partnerships with the intention of revenue generation. This was accomplished by optimizing visibility on various affiliate partners across search, content, social, etc. that generated the highest ROAS.

Senior Analyst

OMD USAJun 2015 - May 2016 • 1 yrTracked and analyzed all Gatorade and Propel campaigns across display and social using third party tools like Nielsen, Crimson Hexagon, etc. to provide actionable recommendations to improve campaign performance.

Owner & Head Marketer

DemandGen.IOFreelancerStrategizes, executes, and optimizes digital marketing efforts to exceed client goals. These efforts include, but are not limited to, Google Advertising, Meta Advertising, LinkedIn Advertising, TikTok Advertising, and Video Advertising. Current and past clients include startups, small businesses, medium size businesses, and brand personalities.

Education

DePaul Driehaus College of Business

Master of Business Administration (M.B.A.), Brand Management, Marketing Planning & Strategy2015 - 2017

University of Illinois Urbana-Champaign

Bachelor of Liberal Arts & Science, Communications2008 - 2012

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