Zhuoyu Li

Product designer with a focus on turning complex systems into clear, intuitive user experiences. She has led design for AI-powered fintech and travel products, helped early-stage startups secure funding, and thrives in collaborative, fast-moving teams. Zhuoyu holds an MFA in Media Design from ArtCenter College of Design and is passionate about building products that are both thoughtful and impactful.

Projects

Shepherd Money AI Integration

Shepherd Money required a fresh approach to financial app design. This case study explores how I figure out an intuitive solution to harmonize AI capabilities and established financial management features.See More

Shepherd Money Design System

This case is the foundational UIUX work of Shepherd Money. To modernize a traditional bank-app interface, I created an innovative design system that not only enhanced user experience but also streamlined development process.See More

Work History

Product Designer

Shepherd Money- Led the end-to-end design of new AI-driven financial features of a personal finance app (iOS &Android), merging generative AI insights with traditional budgeting, planning, and investment tools. - Established and championed a scalable Generative AI design system; Developed a design token library that improved engineering velocity by 20%

Founding Product Designer

Infinitrips.aiMar 2024 - Jul 2025 • 1 yr 5 mosDesigned a Generative AI iOS travel app with an end-to-end focus on UX from scratch, resulting in a 3K+ increase in user acquisition during the initial launch. Contributed to raising $300K in pre-seed funding by shaping the product vision and pitching alongside founders. Iterated and defined design principles to streamline collaboration with UX, PM, and Engineering teams, ensuring product consistency and accuracy.

UX & HMI Intern

Ford Motor ChinaSep 2021 - Dec 2021 • 4 mosInnovated and proposed Ford's new generation HMI design framework via aligning Ford Design System & conceptualizing end-to-end user experience to improve in-vehicle user satisfaction rate with 12.3% growth. Built & presented Ford virtual Voice Assistant avatar design solutions to stakeholders and Unity team to support implementation process. Partnered with Frog Design to strategize Ford Mustang Chinese Go-To-Market plan via analyzing user insights to define business opportunities. Conducted 30+ usability tests to validate in-vehicle infotainment design approaches, resulting in increasing retention rate by 13.6%. Held and shared design trends with Ford UX design team on a weekly basis to advocate UX spirit.

Product Designer

Specu Design StudioJun 2023 - Mar 2024 • 10 mosDesigned travel planning iOS app User Interface & User Experience design via applying human-centered design principle to enhance task completion rate w/ 16.2%. Iterated & validated UX solutions for a Real Estate client responsive website to improve user engagement rate by 16.8%. Designed targeted social media campaigns for real estate clients and leveraged user feedback, resulting in user acquisition with 2000+ followers increase.

UX Designer

Los Angeles County Department of Health ServicesMay 2022 - Sep 2022 • 5 mosCreated the company's responsive website from scratch by leveraging Google Material Design System, resulting in bringing up user satisfaction rate by 6.5%. Strategized UX plans by conducting 30+ user interviews with UXR to validate design approaches and increase user acquisition by 4.8% in the first month. Collaborated with PM, Eng & Marketing teams to define MVP launch scope and ensure deliverable quality to help business growth. Transferred 25+ user interview key findings to 10+ product features to improve daily active user rate by 12.8%.

Design Strategy Intern

Zippo Manufacturing CompanyJul 2021 - Sep 2021 • 3 mosAnalyzed competitive landscape & presented product team key findings by validating approaches to define 10+ product improvement opportunities. Shared 2022 Design Guides with Marketing, PM, and Eng teams to advocate user-oriented design principles to enhance user satisfaction rate by 5.2%.

Education

ArtCenter College of Design

Master of Fine Arts - MFA, Media Design and Practices2020 - 2023

Beijing Forestry University

Bachelor of Engineering - BE, Wood Science and Engineering(Furniture Design and Manufacture)2016 - 2020

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