Liz Yuan

Product Designer • UX Designer • UI Designer • Seattle, WA, US

UI/UX Design

Visual Design

UX research

Available for hire fromNegotiable

Contracts

Full-Time Roles

Product designer specializing in B2C platforms, with a focus on driving growth and conversion.

With a Master of Science in Human Computer Interaction from the University of Maryland and a Bachelor of Arts in Graphic Design and Journalism from American University, I am a seasoned product designer with a strong foundation in creating user-centric designs. Currently at Reel Talk, I lead the onboarding design process and redesign efforts, ensuring brand consistency and accessibility. My previous roles include a capstone project at Flikshop, where I developed an AI assistant to enhance resume creation, and a UX Design Internship at Nuubi, focusing on user engagement through innovative design solutions. At SLMG Brand Management Firm, I redesigned a shopping portal, boosting user activity, and at Colliga Apps, I contributed to mental health research funding through creative design initiatives. My expertise lies in transforming concepts into high-fidelity prototypes using tools like Figma, with a proven track record of achieving high user satisfaction rates.

Projects

Reel Talk (Industry Project)

Building an onboarding experience to collect user preferences and improve retention

Work History

Product Designer

Reel TalkFull-time Employee• Upgraded the onboarding flow for first-time users, boosting adoption rates and increasing early engagement. Built a design system of Reel Talk for internal UXDs, increasing brand consistency and improving accessibility across all platforms. • Conducted 20 usability tests and engagement surveys based on key user journeys, which shaped the strategic direction of product design. • Designed MVP hi-fi prototypes in collaboration with engineers and PMs, tested with early adopters, achieving a 90% satisfaction rate, and refined the product for final launch based on user feedback.

Product Designer (Capstone)

FlikshopPart-time EmployeeAug 2023 - May 2024 • 10 mos• Collaborated with PMs and researchers to develop an AI assistant to improve students' resume-creation process. This tool helped users reduce grammatical errors and enhance sentence clarity, ultimately achieving a 95% satisfaction rate from target users by improving resume accuracy and usability. • Created high-fidelity prototypes that incorporated user feedback and research insights, resulting in a simple and intuitive user experience. The client was highly satisfied with the final design, which was then handed over to the development team for implementation and product build-out. • Assisted researchers in creating engagement surveys and conducting user testing to gather insights, improving the product's design and aligning it with user needs.

UX Design Intern

NuubiInternSep 2023 - Dec 2023 • 4 mos• Built a group discussion experience for active college users to enhance engagement rates and help them address study problems. • Conducted interviews with over 15 early adopters to gather feedback and created hi-fi prototypes tailored to their needs for interacting with classmates outside of classes. • Partnered with PMs and researchers to create user flows and explore new features, iterating on designs that boosted engagement on the discussion board.

Product Designer

SLMG Brand Management FirmOct 2021 - Jun 2022 • 9 mos• Redesigned a shopping portal for a private client to effectively sell business strategy information, leading to increased active user rates. Led visual design for marketing materials and branding posters, boosting followers and user engagement on social media platforms. • Created hi-fi prototypes for the shopping flow in collaboration with the client and PM, ensuring a simple user experience and alignment with brand identity, which resulted in high client satisfaction. • Designed 30+ posters and brochures for the marketing team to effectively promote business and educational events.

UI/UX Design Intern

Colliga AppsInternFeb 2021 - May 2021 • 4 mos• Created 12+ interactive icons for the official website, to improve user engagement and reduce bounce rates.• Designed online merch to sell on the site, including t-shirts and stickers, which drove proceeds for mental health research by 10-15%. • Designed interactive icons for the design system, ensuring they met visual and usability standards and received positive feedback from stakeholders. • Collaborated with the founders and marketing team to strategize and design online merchandise, ensuring that the products aligned with the brand's identity and resonated with the target audience.

Education

University of Maryland, College Park

Master of Science - MS, Human Computer Interaction2022 - 2024

American University

Bachelor of Arts - BA, Graphic Design and Journalism, minor in Legal Studies2017 - 2021

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