Temidayo Ogunsanya

Top Earner

Market Research

Product Design

Research

UI/UX Design

Adobe Creative Suite

Balsamiq

Wireframing

Prototyping

Figma

HTML/CSS

Available for hire fromNegotiable

Full-Time Roles

Contracts

Product Designer based in Canada.

Collaborative Product Designer with a track record of driving functionality enhancements and delivering production-ready designs. Over two years of experience in creating user-centric solutions. Proficient in UX/UI design, prototyping, and design thinking methodologies. Demonstrated ability to collaborate effectively with cross-functional teams to meet business objectives.

Projects

Fantasy Sports Live Dashboard: A Game-Changing Experience

Project Objective The objective was to create an engaging live dashboard that provides real-time updates and actionable insights for fantasy sports enthusiasts, allowing them to make quick, informed decisions during gameplay. Challenge Fantasy sports users often struggle to track live game data due to overwhelming information layouts, leading to slower decision-making. The challenge involved managing large volumes of real-time data while presenting it in a way that was intuitive, accessible, and digestible at a glance. Process Research and Insights: Conducted interviews with heavy fantasy sports users to understand pain points and preferences. Users needed real-time updates on scores and player performances in an uncluttered format that allowed for quick decisions. Design Approach: Customization: Enabled users to personalize their dashboards, with options to highlight players from their fantasy team. Clear Visual Cues: Used color-coding, icons, and hierarchy to guide attention to critical stats and game events. Simplicity: Organized data to prevent clutter, ensuring that primary information like scores and player stats was instantly accessible. Data Visualization Techniques: Graphs and Charts: Used line graphs, charts, and illustrations to track team performance trends. Color Coding: Applied team colors and indicators to show positive or negative performance trends. Icons for Key Events: Added icons for goals, assists, and injuries to highlight major events quickly. Information Hierarchy: Primary Information: Real-time scores, top player performances, and live game status. Secondary Information: Detailed player stats, team standings, and historical data, organized in a way that minimized user effort. Design Iterations and Pivots Customization Options: To address diverse user needs, we iterated on dashboard customization, allowing users to spotlight their own fantasy team players. This “Favorite Players” feature became a pivotal aspect of the design, as it allowed uSee More

Homeboard: An Intuitive Moodboarding Tool for Interior Decorations

Part 01. The Backstory Homeboard is an intuitive moodboarding tool that provides a new way to discover and buy home decor products through easy to create moodboards. The Homeboard experience is not just curated, it’s truly personalized to your taste, budget and lifestyle. It offers products from retailers all across the internet for any part of your home. Homeboard makes shopping for your home not just convenient, but effortless. We save you the headache of opening multiple tabs to compare prices, multiple trips to the store or the lingering feeling that you are missing something better. It aims to reduce the complex decision of choosing what goes in your home to just a few great selections, all while saving you time and money. I worked in a team of two designers. Our short-term goal for this project was to build mockups for the launch of our landing page to help gain waitlist participants. Part 02. Research To perfectly understand the problem space, we explored it by asking different variants of the 5W and H questions like: What is the problem? Who is affected by the problem? When might people encounter the problem? Why does the problem matter/exist? Where might people be most affected by the problem? How is the problem currently being solved? and much more…. In our bid to understand other products in the product space, we conducted a competitive analysis of moodboarding tools such as Pinterest, Figma and Morpholio Board products. We then conducted user interviews, speaking to over 20 prospective users to understand their view of the product space, their struggles when exploring product options for their homes or offices and products/features they wished were available in this space to fix the problems they face. We created a user persona that ideally depicted someone in our target market. The persona was strictly based on the users we interviewed. Persona 1 Persona 2 From these exercises, we learned that: There’s no moodboarding tSee More

Work History

UI/UX Designer

HomeboardJan 2021 - Apr 2021 • 4 mos- Led user interviews and collaborated with the team to define product direction, leveraging design thinking methodologies and personas development. - Produced initial app screen designs for the landing page, contributing to a 91% increase in waitlist participants within two weeks. Proficient in Adobe XD for high-fidelity prototyping.

UI/UX Designer

Kunye FinancialJan 2021 - Apr 2021 • 4 mos- Drove the user experience and interface design for Kunye, a mobile app for international transfers to Africa. Emphasized user flows and information architecture. - Conducted user and market research to inform product and go-to-market strategies, resulting in a 76% increase in user signups for beta testing. Proficient in user testing and A/B testing methodologies.

UI/UX Designer

Precision AIMay 2021 - Sep 2021 • 5 mos- I conducted comprehensive user interviews across four company divisions to gather critical insights, applying user-centred design principles. - Successfully redesigned the company's support system, resulting in an 80% increase in product effectiveness. Utilized data analytics tools like Google Analytics for user behaviour analysis.

UI/UX Designer

Bettle Inc.Feb 2022 - Apr 2023 • 1 yr 3 mos- Successfully led the redesign of the web-based fantasy sports platform, resulting in a significant increase in User Engagement Rate. - I conducted UXQA sessions with product and engineering teams to ensure a user-centred design approach. Proficient in conducting usability testing and creating interactive prototypes with Adobe XD. - This initiative led to a remarkable 23% increase in the use of the product on desktops and tablets, demonstrating the positive impact on user interaction and platform accessibility.

Product Designer

Ownspace- Redesigned the profile completion flow to incentivize Brokers to complete their profile and verify their ID in compliance with regulations; this initiative resulted in an impressive 86.4% increase in profile completion and ID verification rates. - Collaborated with product managers, developers, and designers to align designs with business goals and user needs, utilizing UX/UI best practices. - Managed multiple projects in a high-pressure environment, consistently meeting tight deadlines. Utilized Figma for wireframing and prototyping.

Education

University of Regina

Bachelor's Degree, MarketingSep 2018 - May 2022

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