Zoe Johnson

Social Media Marketing Specialist • Content Marketing Manager •

Available for hire fromNegotiable

I help companies manage their social media channels, grow their reach and engagement organically, and increase profits.

I have over 5 years experience working professionally for larger corporations managing their social media channels. Through those experiences, I feel confident in helping grow your businesses social channels. I'm here to help you harness the power of social media to grow your business.

Projects

Graphic Design Template for Cheryl's Cookies

I created a set of graphics to help engage a younger audience on social for the retail brand, Cheryl's Cookies. This template was created on Canva using the brand style guide. The team needed this to be created using Canva so that they could update the assets as product changes. We saw a 40% increase on organic post engagement when beginning to post these assets across the Facebook and Instagram channels. See live examples here: https://www.facebook.com/CherylsCookiesandBrownies/photos/5167105850014363 https://www.facebook.com/CherylsCookiesandBrownies/photos/5112170722174543 See More

Social Media Campaign Ideation & Brief

I created a social media campaign for furniture company, Interior Define's new bedroom collection. Here is an example of a campaign idea I came up with and how the team would execute on social from start to finish.See More

Content Creation for TikTok & Instagram Reels

All video content on the channels I have either created or hired an influencer to create the video for me using my script and guidance. Here is an example of a TikTok video I created: https://www.tiktok.com/@harryanddavid/video/7187442973620112682?lang=en See More

Copywriting for Harry & David

Here are some examples of social media copywriting I have done for food brand, Harry & David: https://www.facebook.com/harryanddavid/photos/5718762934837034 https://www.facebook.com/harryanddavid/photos/5815140411865952 https://www.facebook.com/harryanddavid/photos/5821374424575884 https://www.facebook.com/harryanddavid/photos/5833973196649340 See More

Social Media Strategy

I created a social media strategy for a brand to improve their social accounts organic engagement. I put together a deck for my client that audits the social channels currently and shows them what needs to be improved upon. I then walk them through on how this can be executed moving forward on their social channels.See More

Work History

Harry & David Social Media Manager

1800 Flowers Inc.• Oversee all social media channels & content strategies for Harry & David and Cheryl's Cookies • Manage six-figure media budget, influencer programming, and develop social media campaigns to drive social revenue and overall channel growth • Report. analyze. and create benchmarks to measure KPls via Google Analytics. Sprinklr. and Facebook Ads Manager • Work with freelancers to source engaging content across channels • Design social assets and create Reels/TikToks weekly to share trending content • Create a quarterly social media strategy to align with the business goals • Monitor social channels using listening tools and work with customer service to ensure retention of 80% positive social sentiment

Social Media Specialist

Claire's Stores Inc.Dec 2018 - Oct 2020 • 1 yr 11 mos• Developed and executed social media campaigns with the Social Media Manager • Oversaw the social team in managing all 14 social channels • Utilized listening tools to engage with followers. increase positive sentiment. generate UGC, and stay on top of trends • Increased overall channel engagement by 3% by monitoring conversations and engaging with celebrities on owned and earned mentions • Collaborated on influencer activations with the PR team to execute our marketing campaigns and gather social media content • Implemented digital design templates across social channels resulting in 35%increase in post engagement • Worked with photographers and videographers on location to produce engaging social content across channels

Social Media Manager & Copywriter

Inspire Q FurnitureJul 2017 - Dec 2018 • 1 yr 6 mos• Managed all social media accounts: lnstagram. Facebook. Pinterest. Linkedln. YouTube, and Blog • Produced videos for expanding marketing for independent retailers and YouTube channel • Directed collaborations with top social media influencers and bloggers. which included drafting and reviewing contracts • Created company blog wireframe. manage posts and create weekly content. • Measure ROI, analyze KPl's, and report on all our social media activities, campaigns and programs • Designed and developed a 300 page company catalog and posters for Brick and mortar stores using Adobe lnDesign

Education

University of Iowa

Bachelor's Degree, Communication Studies and Graphic DesignAug 2013 - May 2017

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