Top Talent like Abdul are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abdul Rastagar

Product Marketing Manager • Irvine, CA, US
Go-to-market Strategy
Product Marketing
Brand Strategy
Public Relations
Communication
Available for hire fromNegotiable
Contracts
Marketing & Growth Executive | SaaS & GTM Advisor | 20x ROI for Marketing Programs | New Product Launch Master | Marketing Author
I am an outcomes-focused growth and marketing executive with a proven track-record of helping B2B SaaS companies grow customers and revenue. I develop data-driven go-to-market strategies, launch best-in-class products, transform brands, and build winning programs. I've consistently delivered high ROI programs with tangible business results through innovative and modern go-to-market strategies. Ive managed products worth hundreds of millions of dollars in ARR, and participated in multiple new product introductions that ultimately resulted in tens of millions of dollars in new revenue. As a marketing executive, I am frequently responsible for effectively communicating and gaining buy-in from both the executive leadership team as well as board members. - Experienced leading go-to-market strategy and execution of product launches for 8 major new products throughout my career, as well as numerous smaller ones: Oracle, HireRight, Relsys, Veeva, Benchling, and also introduced first industry-marketed solution at Talkdesk. Additionally, led major brand initiatives at Relsys and Lexitas. - Built winning marketing programs that achieved an impressive 20x ROI while helping the organization grow substantially. - Unique combination of product marketing and demand generation expertise that drives results and grows revenue leading to hundreds of millions of dollars generated over the course of my career. - Passionate about marketing and career development, I am also a marketing author, speaker and mentor. Strategy without execution is merely an empty vision waiting to be fulfilled. That's why I bridge strategy and execution to help companies grow.

Projects

Pricing strategy grew revenue by $4M

Helped set new pricing strategy for a midsized company by identifying ideal price increase range while also minimizing customer attrition. The result was that the company was able to increase revenue by 4.3% overall without significant customer attrition. ROI: $4M revenue gain.  See More

Market research saved client >$100,000

Saved company from expending months of intense marketing effort as well as spending more than $100K on rebrand effort. Situation: The client wanted to rebrand because of some negative PR. Given the agency cost, plus the comms / PR / ads cost involved, the project would have cost over $100K, plus taken several months. Solution: Rather than immediately engaging in a rebrand, I suggested we do market research first to understand ICP's perception of the current brand. The data should definitively that that a rebrand was unnecessary. Result: Saved the company from expending months of effort and more than $100K. See More

Achieved 12% greater win rates

Helped company stand out from the competition with customer-centric value proposition that is quantified and differentiated, helping to increase win rates by 12%. Situation: Company was not able to stand out or command a price premium, having to consistently discount in order to win opportunities. Problem: Company had generic and undifferentiated messaging, with positioning that was near-identical to competitors. Customers ended up choosing the lowest cost vendor because they did not perceive any incremental or unique value from the company. Solution: Conducted a repositioning exercise, introduced new messaging to clearly articulate the unique value of the company and quantified the ROI it brought to clients. Result: Company now stands apart from competitors with customer-centric value proposition that is quantified and differentiated. Increased win rates translated to more revenue generated per year. See More

Work History

S

Principal, Marketing & GTM Consultant

Sirona MarketingAs Principal, Marketing & GTM Consultant, I'm responsible for providing strategic marketing consulting services to B2B SaaS companies, helping them to develop and implement effective go-to-market programs.
L

Head of Marketing

Lexitas Pharma Services, Inc.Jan 2022 - Jan 2024 • 2 yrs 1 moAs one of earliest commercial hires, played key role in establishing the go-to-market program, built a best-in-class marketing demand engine, and transformed the brand to a recognized service provider. Executed cutting-edge marketing strategy that differentiated the company from the competition and more than tripled the volume of RFPs received.
B

GTM Lead

BenchlingJan 2021 - Jan 2021 • 1 moLed business value and competitive intelligence teams to establish best-in-class GTM strategy for SaaS solution. Worked closely with Sales to actively support multi-million dollar enterprise opportunities, leading to multiple new customer logos.
T

Global Head of Healthcare Industry Marketing

TalkdeskJan 2020 - Jan 2021 • 1 yr 1 moStood up healthcare vertical and defined go-to-market strategy. Defined vertical's positioning and messaging, sales plays, and hired new commercial team. Launched Talkdesk's first industry-marketed solution.
V

Director of Product Marketing

VeevaFull-time EmployeeJan 2016 - Jan 2020 • 4 yrs 1 mo
H

Product Marketing Team Lead

HireRightFull-time EmployeeJan 2014 - Jan 2016 • 2 yrs 1 mo
O

Product & CX Marketing Manager

Oracle CorporationFull-time EmployeeJan 2006 - Jan 2014 • 8 yrs 1 mo

Education

U

University of California, Irvine - The Paul Merage School of Business

MBA
U

UC San Diego

BS

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing & Growth Executive | SaaS & GTM Advisor | 20x ROI for Marketing Programs | New Product Launch Master | Marketing Author
I am an outcomes-focused growth and marketing executive with a proven track-record of helping B2B SaaS companies grow customers and revenue. I develop data-driven go-to-market strategies, launch best-in-class products, transform brands, and build winning programs. I've consistently delivered high ROI programs with tangible business results through innovative and modern go-to-market strategies. Ive managed products worth hundreds of millions of dollars in ARR, and participated in multiple new product introductions that ultimately resulted in tens of millions of dollars in new revenue. As a marketing executive, I am frequently responsible for effectively communicating and gaining buy-in from both the executive leadership team as well as board members. - Experienced leading go-to-market strategy and execution of product launches for 8 major new products throughout my career, as well as numerous smaller ones: Oracle, HireRight, Relsys, Veeva, Benchling, and also introduced first industry-marketed solution at Talkdesk. Additionally, led major brand initiatives at Relsys and Lexitas. - Built winning marketing programs that achieved an impressive 20x ROI while helping the organization grow substantially. - Unique combination of product marketing and demand generation expertise that drives results and grows revenue leading to hundreds of millions of dollars generated over the course of my career. - Passionate about marketing and career development, I am also a marketing author, speaker and mentor. Strategy without execution is merely an empty vision waiting to be fulfilled. That's why I bridge strategy and execution to help companies grow.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Abdul are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abdul Rastagar

Product Marketing Manager • Irvine, CA, US
Go-to-market Strategy
Product Marketing
Brand Strategy
Public Relations
Communication
Available for hire fromNegotiable
Contracts

Projects

Pricing strategy grew revenue by $4M

Helped set new pricing strategy for a midsized company by identifying ideal price increase range while also minimizing customer attrition. The result was that the company was able to increase revenue by 4.3% overall without significant customer attrition. ROI: $4M revenue gain.  

Market research saved client >$100,000

Saved company from expending months of intense marketing effort as well as spending more than $100K on rebrand effort. Situation: The client wanted to rebrand because of some negative PR. Given the agency cost, plus the comms / PR / ads cost involved, the project would have cost over $100K, plus taken several months. Solution: Rather than immediately engaging in a rebrand, I suggested we do market research first to understand ICP's perception of the current brand. The data should definitively that that a rebrand was unnecessary. Result: Saved the company from expending months of effort and more than $100K.

Achieved 12% greater win rates

Helped company stand out from the competition with customer-centric value proposition that is quantified and differentiated, helping to increase win rates by 12%. Situation: Company was not able to stand out or command a price premium, having to consistently discount in order to win opportunities. Problem: Company had generic and undifferentiated messaging, with positioning that was near-identical to competitors. Customers ended up choosing the lowest cost vendor because they did not perceive any incremental or unique value from the company. Solution: Conducted a repositioning exercise, introduced new messaging to clearly articulate the unique value of the company and quantified the ROI it brought to clients. Result: Company now stands apart from competitors with customer-centric value proposition that is quantified and differentiated. Increased win rates translated to more revenue generated per year.

Work History

S

Principal, Marketing & GTM Consultant

Sirona MarketingAs Principal, Marketing & GTM Consultant, I'm responsible for providing strategic marketing consulting services to B2B SaaS companies, helping them to develop and implement effective go-to-market programs.
L

Head of Marketing

Lexitas Pharma Services, Inc.Jan 2022 - Jan 2024 • 2 yrs 1 moAs one of earliest commercial hires, played key role in establishing the go-to-market program, built a best-in-class marketing demand engine, and transformed the brand to a recognized service provider. Executed cutting-edge marketing strategy that differentiated the company from the competition and more than tripled the volume of RFPs received.
B

GTM Lead

BenchlingJan 2021 - Jan 2021 • 1 moLed business value and competitive intelligence teams to establish best-in-class GTM strategy for SaaS solution. Worked closely with Sales to actively support multi-million dollar enterprise opportunities, leading to multiple new customer logos.
T

Global Head of Healthcare Industry Marketing

TalkdeskJan 2020 - Jan 2021 • 1 yr 1 moStood up healthcare vertical and defined go-to-market strategy. Defined vertical's positioning and messaging, sales plays, and hired new commercial team. Launched Talkdesk's first industry-marketed solution.
V

Director of Product Marketing

VeevaFull-time EmployeeJan 2016 - Jan 2020 • 4 yrs 1 mo
H

Product Marketing Team Lead

HireRightFull-time EmployeeJan 2014 - Jan 2016 • 2 yrs 1 mo
O

Product & CX Marketing Manager

Oracle CorporationFull-time EmployeeJan 2006 - Jan 2014 • 8 yrs 1 mo

Education

U

University of California, Irvine - The Paul Merage School of Business

MBA
U

UC San Diego

BS

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.