Adriana Ajam

Community Manager • Social Media Marketing Specialist • Content Marketing Manager • SF, CA, US

Creative Marketing

Blog Marketing

Event Marketing

Community Management

Paid Ads

Email Marketing

Marketing Analytics

Marketing Strategy

Available for hire fromNegotiable

Contracts

Experienced Marketing Coordinator Specializing in Data-Driven Campaigns

Dedicated individual in finding a career that combines her passion for marketing and communications/public relations. I graduated from the University of San Francisco with a Bachelor of Science in Business Administration with a concentration in marketing with a minor in public relations. After my undergraduate, I plan to leverage my education and experiences in communications and marketing within corporations. With past and recent positions, I was fortunate enough to learn more about the different aspects on how to run a business and extend my knowledge. While I also have experience working in other positions, I believe that this experience would allow me to positively contribute to the team and gain knowledge of various areas of marketing.

Projects

Portfolio

Check out my portfolio!

Work History

Marketing Coordinator

IMG● Managed social media strategy and live coverage for the Escape from Alcatraz Triathlon, increasing Instagram engagement by 25% and generating over 50K impressions. ● Delivered 100+ creative assets, 10+ sponsor packages, and 5 newsletters, ensuring brand consistency and timely execution. ● Coordinated with 20+ stakeholders and vendors, facilitating seamless cross-functional communication and maintaining 100% project deadline compliance. ● Contributed to post-event reports and marketing decks, boosting sponsor retention by 15% and securing new partnerships.

Digital Marketing Coordinator

Dream.OrgMay 2024 - Nov 2024 • 7 mos● Developed and executed data-driven ad campaigns on Google, Meta, LinkedIn, and TikTok, achieving a 30% increase in ad engagement. ● Conducted audience and keyword research, optimized for ROI, and used A/B testing to enhance effectiveness, resulting in a 20% improvement in conversion rates. ● Created ad content, analyzed performance data, and coordinated volunteer activities. ● Supported marketing management, fundraising, and annual gala planning. ● Tracked and reported on key performance metrics, leading to a 15% increase in overall campaign performance.

Marketing & Communications Intern

Dream.OrgMay 2023 - Apr 2024 • 1 yr● Conducted comprehensive market research to inform content production and marketing strategies. ● Drafted analytics reports and monitored social media analytics, resulting in a 15% increase in engagement. ● Generated creative content ideas, managed press lists, and added over 150 relevant media contacts. ● Drafted engaging written collateral and provided graphic design support, enhancing marketing materials.

Marketing Associate

Dérive Marketing & Public Relations LLCMay 2021 - May 2023 • 2 yrs 1 mo● Engaged in market research to identify emerging opportunities and trends, leading to a 10% increase in market reach. ● Analyzed consumer behavior data to inform strategic decisions, driving a 15% boost in campaign effectiveness. ● Developed and executed data-driven marketing campaigns, enhancing audience resonance. ● Evaluated market trends and competitors' strategies, identifying areas of competitive advantage and providing insights for future initiatives.

Marketing Intern

Dérive Marketing & Public Relations LLCMay 2020 - May 2021 • 1 yr 1 mo● Created graphics and content to support marketing initiatives, boost engagement, and enhance brand visibility. ● Managed social media platforms, tracking content performance and engagement to maintain a strong online presence. ● Prepared marketing proposals, created promotional content, and supported digital strategy to optimize campaign execution.

Marketing Intern

Auto ExoticsMay 2019 - May 2020 • 1 yr 1 mo● Analyzed metrics, increasing user leads by 10% and engagement by 5%, while updating website and social media content. ● Organized paperwork and streamlined workflow for the creative team, improving efficiency and coordination.

Education

University of San Francisco

Bachelor of Science in Business Administration, Marketing2020 - 2024

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