Aisha Medina

Product Manager • Phoenix, AZ, US

Cross-functional collaboration

Product Management

Product Development

Product Strategy

Growth Marketing

Problem Solving

Market Research

Sales Management

HubSpot

Figma

JIRA

Available for hire fromNegotiable

Contracts

Dynamic and results-driven Product Owner with a strong background in developing and optimizing innovative products.

Experienced in roles such as Product Management, Product Analyst and Product Marketing Analyst, with expertise in leading cross-functional teams, managing complex projects, and driving product strategy to meet business objectives. Proven ability to translate customer needs into actionable product features, conduct market research, and enhance user experience. Skilled in agile methodologies, data analysis, and stakeholder management. Committed to delivering high-impact solutions and exceeding performance goals. While I am not working, you can find me exploring the outdoors, traveling and trying out different restaurants in town.

Projects

Healthcare Clients

As a Product Analyst at Hirey, I was quickly chosen by one of the founding members to lead a key initiative focused on our healthcare client base, a perfect alignment with my background in science and healthcare. This project allowed me to take ownership of product strategy, starting with in-depth research into our healthcare clients and identifying caregiver job placement as the strongest growth opportunity. Despite challenges such as overcoming initial rejections, limited communication from leadership, and managing a negative brand reputation, I honed in on delivering customer value. I implemented solutions like free interviews to enhance client engagement and built a solid product foundation. As demand grew, I systematized the process, enabling scalability for other sales teams, and transitioned into the role of Product Manager, where I further refined the product roadmap and strategy. After establishing a streamlined and successful product, I was promoted to Product Growth Manager, focusing on expanding the product’s reach and impact.See More

Work History

Product Owner

TestifyrApr 2024 - Present • 7 mos• Developed comprehensive user stories and acceptance criteria in Jira, ensuring alignment with customer needs and business objectives. • Collaborated with leadership as a strategic partner, providing critical feedback on existing ideas to enhance product features. • Led initiatives to enhance the digital user experience, resulting in a 25% increase in user engagement. • Spearheaded the development of the product roadmap for Testifyr's MVP, aligning with company vision and market trends. • Conducted demo sessions, fostering an environment of open feedback, leading to a 21% increase in stakeholder satisfaction. • Managed scrum ceremonies to maintain agile workflow and improve team efficiency. • Collaborated with design and development teams to ensure seamless feature implementation.

Product Manager

HireyAppAug 2023 - Feb 2024 • 7 mos• Directed the development of Hirey’s MVP in the recruitment and engagement space, validating market potential. • Leveraged knowledge of the North American market to perform competitive analysis and inform product positioning. • Conducted sessions with clients to identify pain points, translating them into prioritized features. • Worked with sales, marketing, IT, and stakeholders to drive cohesive product development. • Iterated on feedback to refine the product, enhancing user-centric features. • Achieved a 45% increase in customer retention through targeted product enhancements.

R&D Product Analyst

GenMark DiagnosticsOct 2022 - Jul 2023 • 10 mos• Led product testing and refinements using iterative approaches to drive continuous improvement. • Collaborated effectively within a twelve-member team, actively participating in brainstorming sessions, research initiatives, and the evaluation of project outcomes to drive innovative solutions. • Managed and completed experiments within established timelines, consistently meeting project deadlines and contributing to key project milestones and deliverables. • Supported senior scientists and engineers by designing, conducting, and analyzing data using the ePlex system, which enhanced research efficiency and accuracy.

Product Marketing Analyst

Modern NatureOct 2020 - Oct 2022 • 2 yrs 1 mo• Executed targeted outreach initiatives on social media platforms to collect market intelligence and generate leads, informing product development and positioning strategies. • Analyzed customer interactions and sales data for a portfolio of 50+ clients, leveraging insights to refine product features and enhance market fit. • Guided a 20-member team in strategic product marketing efforts through effective collaboration and resource-sharing, ensuring alignment with product goals and optimizing marketing campaigns.

Resident Advisor

University of San FranciscoAug 2021 - May 2022 • 10 mos• Coordinated with campus staff and other RAs to align on strategic initiatives and implement operational plans, enhancing cross-functional collaboration and ensuring seamless execution of residence hall activities. • Provided personalized guidance and support to residents, leveraging data-driven insights to address their academic and personal needs, thereby enhancing overall user experience and satisfaction. • Responded to emergency situations that include psychological, physical, and environmental crises.

Community Assistant

University of San FranciscoAug 2019 - May 2022 • 2 yrs 10 mos• Coordinated with Resident Advisors (RAs) and facility staff to address resident needs and feedback, fostering a supportive community environment. • Maintained accurate records of resident information and activities, adhering to HIPAA regulations to ensure confidentiality and privacy. • Provided exceptional customer service by managing the routing and delivery of 50+ packages to residents, and effectively addressed inquiries and concerns with care and professionalism.

Education

University of San Francisco

Bachelor of Science - BS, Biology, General2018 - 2022

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