Alexa Foote

Community Manager

Creative & Brand Strategist

Project Manager

New York, NY, US

Organization

Directing

Script Writing

Global Marketing

Onboarding

Diversity, Equity, & Inclusion (DEI)

Curriculum Design

Interpersonal skills

Ideation

Cultural Competency

Systems Management

Storytelling

Communication

Logistics

Event Marketing

Market Research

Project Management

Operations Management

Available for hire fromNegotiable

Contracts

Culture Curator| Program Management | Event Management

Leveraging my extensive background in program management for artists and creators across the globe, I possess an exceptional ability to curate event experiences that cultivate meaningful connections and embrace diverse cultural perspectives. As I embark on my creative journey and seek fresh career prospects, my unwavering commitment to driving positive social transformation remains resolute.

Projects

RADAR - Global Artist Campaign

RADAR empowers up-and-coming artists, songwriters, and podcasters, allowing them to expand their reach and impact on a global scale by sharing their stories through a diverse range of playlists, billboards, platform marketing, and social content. My Role: Event Strategy, Event Management, Program Management, XFN Team Operations I worked closely with partner managers and analytics teams to choose source creators for the campaign. Additionally, I managed all the event logistics for the selected creators who attended the live RADAR event in London. See More

Global Program Management

Spotify's Sound Up Global program aimed to diversify the podcasting landscape by providing mentorship, equipment, production support, and expert-led training for underrepresented creatives. (expanded from 3 to 14 markets globally, LATAM, EMEA, APAC, US) The program equips participants with the knowledge and skills needed to create and foster relationships becoming a part of a global alumni. Behind the Mic, a spin-off program of Sound Up is a unique fellowship that aims to empower black producers by allowing them to shape their own stories. Through collaboration with Studio 4 and Gimlet production teams, this program provides an invaluable opportunity for black producers to showcase their talent and creativity. Sound Up’s Narrative Shift workshop offered podcasters the chance to receive dedicated mentorship over dinner and valuable feedback on their completed nonfiction scripts. It also gave a special chance to engage with professionals in the field and grow the Sound Up community beyond alumni. My Role: Program Management, Creator Community Development, Vendor Management, Event Curation, Strategy, UX Design, Cultural Adaption See More

Social Impact Manager

The EQL Residency is a six-month paid program offered by Spotify's Secret Genius studios in London, Los Angeles, and Nashville. It aims to provide valuable hands-on experience to female-identifying producers and engineers in collaboration with Berklee College of Music, My Role: Program Management, Onboarding Operations, Partnership Research, Talent AcquisitionSee More

Work History

Creator Marketing Operations

SpotifyMay 2023 - Dec 2023 • 8 mosBuild promotional and celebratory offerings for top-tier creators that incentivize and reward the behaviors that drive business value while positioning Spotify as a more creator-friendly platform. Elevated creator morale through strategic gift-giving, campaign organization, and immersive creator events. Partner with Spotify sales teams to strengthen creator relationships and support upfront marketing agreements via innovative engagement strategies. Collaborated with the product, research, partner managers, and comms teams on the Creator Link initiative, tailored specifically for podcast creators to actively contribute their insights towards product enhancements, and gain access to exclusive previews of upcoming features.

Global Program Management

SpotifyJan 2020 - May 2023 • 3 yrs 5 mosAccelerated podcasting program for underrepresented creatives. Contribute to diversifying the podcasting landscape by providing mentorship, equipment, production support, and expert-led training for underrepresented creatives. (expanded from 3 to 14 markets globally) Successfully create social media promo assets recruiting a diverse applicant pool of over 28,000 creatives (since 2018). Create the UX design for the global application hub and source for talent. Consistently vet and partner with diverse businesses/ book industry experts that are representatives of marginalized communities in each market. Develop comprehensive project timelines through key touchpoints – application launch, localization of curriculum, experiential plans, and pre-launch communications. Ensure each market adheres to respective deadlines. Utilize feedback evaluations from internal teams to select talent pitches. Cultivate positive event experiences by tracking metrics via ongoing pre-and-post evaluations to continually improve future events/ podcast production. Manage relationships and draft contracts for event agencies, vendors, and internal stakeholders. Build, manage, and reconcile event budgets and expenses. Manage global creatives alumni network: social media channels, create quarterly newsletters, and host alumni events.e representatives of marginalized communities in each market. Develop comprehensive project timelines.

Social Impact

SpotifyMay 2019 - Jan 2020 • 9 mosParticipate in the development and execution of social impact programs that turn the best of Spotify’s brand, business, and platform into social change. Support the Lead, Social Impact with the execution, program management and measurement of global campaigns and programs. Partner closely with international marketing and regional leads to support their pro-social initiatives. Handle relationships with regional non-profits and help identify granting opportunities that align with the Social Impact strategy Assist with operations across the team, e.g. draft creative briefs, manage event logistics, nonprofit partnership research, source talent, develop project timelines, and track progress. Successfully manage and execute Spotify's EQL and Sound Up US programs. Provide feedback on content touching on social issues and historically marginalized communities, globally.

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