Top Talent like Alexander are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Alexander L.

Product Marketing Manager • Growth Marketing Manager • Social Media Marketing Specialist • Vancouver, BC, CA
Mobile User Acquisition
B2B Marketing
Lead Generation
Email Marketing
Product Marketing
Influencer Outreach
Podcast Marketing
Growth Marketing
Campaign Marketing
Website Management
Funnel Designer
Websites
Integrated Marketing
SEO
Pitching
Fundraising
Market Research
Global Marketing
Marketing
Content Strategy
Influencer Marketing
Marketing Strategy
Search Engine Marketing
Digital Strategy
Presentation Design
Brand Development
Start-ups
Strategic Planning
Social Media Marketing
Social Media
Video Ad Campaigns
Pitch Decks
Consulting
Digital Advertising
Advertising
Market Analysis
A/B Testing
Available for hire fromNegotiable
Contracts
Strategic Growth & Product Marketing Expert | SaaS & Tech Innovator
An accomplished Growth & Product Marketing Leader with extensive experience in strategy, go-to-market execution, and revenue impact across SaaS, tech, and agency environments. Highly skilled in leading cross-functional teams to drive growth and innovation.

Projects

A Trusted Partner | Brand, Tech & Agencies

I bring a unique blend of experience—from global brands like P&G and YouTube, to top agencies and fast-paced startups—giving me a versatile edge in driving growth and innovation. I’m fluent in GTM strategy, building marketing channels from zero, and leading multi-region campaigns, especially for mobile-first and SaaS platforms. Whether it’s structured brand-building or agile startup hustle, I help tech companies and startups scale smarter and faster. Let’s connect if you’re looking for a marketing partner who’s strategic, hands-on, and fun to work with.See More

Startup MVP, Traction & Growth | Product-Market Fit (MFC Games)

At MFC Games, I led product and growth marketing for their B2C subscription gaming platform, helping drive 300% revenue growth while lowering CAC by 15%. I overhauled onboarding and launched automated lifecycle campaigns across email (Mailchimp), push, SMS (Knock), and in-app, which lifted D7 retention by 25% and reduced churn through real-time, behavior-based triggers. I built segmentation models, tested onboarding flows, and synced growth efforts tightly with product, creative, and monetization plans. On the brand side, my external comms work helped position our new product, Clash Casino, as one of 10 startups selected to pitch at ICE Barcelona.See More

Brand & Positioning | Amplifying Deal Flow for PE & VC Firms (Gallant Investment)

As a consultant to Gallant Investment Partners, I led a refresh of their brand and communications to better connect with the PE, Real Estate, and Venture-backed companies they invest in. We reworked the website, refined their tone of voice, and clarified what sets them apart to make the firm feel sharper, more founder-friendly, and easier to understand. The result was a stronger positioning strategy that helped increase alignment with target companies and spark more deal flow conversations.See More

GTM & Capital Strategy | Simplifying Deep Tech (HeartForce)

As a multi-year consultant to HeartForce Medical and their Canadian senior leadership, I led market research and developed business requirements to define a clear US and Canadian go-to-market and commercialization strategy for their innovative seismocardiography (SCG) technology addressing coronary artery disease. I shaped their capital strategy and marketing communications—ensuring all branding, visuals, videos, and messaging were carefully crafted to engage patients, clinicians, investors, and device users. By mapping user journeys from every perspective, I helped HeartForce translate their complex technology into a simple, compelling story that resonated across all audiences.See More

Work History

M

Head of Product & Growth Marketing

MFC GamesSep 2024 - May 2025 • 9 mos• Led a 15-person cross-functional team (product, ads, analytics, engineering) to drive growth strategies across multiple digital platforms. • Led growth marketing and full-funnel strategy for two mobile platforms, achieving a 300% lift in user acquisition and reducing CAC by 15% through channel mix optimization, audience segmentation, and lifecycle automation. • Improved week 1 retention by 25% through lifecycle strategy updates, including behavioural segmentation, onboarding optimization, and targeted drip campaigns. • Monitored marketing ROI weekly, implementing strategic adjustments to improve campaign effectiveness by 40%, utilizing analytics and ad machine learning insights.
P

Account Director

PopcornNov 2021 - Aug 2024 • 2 yrs 10 mos• Directed strategy and growth for a 1.5M+ USD P&L across diverse client portfolios, consistently delivering strong campaign performance and driving account expansion. • Managed and coached an 8-person account team and six external vendors; led recruitment, onboarding, regular performance reviews, and vendor management to support quality execution and team development. • Oversaw marketing budgets across B2C/SME B2B clients, executing full-funnel strategies with a focus on paid media, SEO, and social media lead generation to drive pipeline growth by 20%.
O

Growth & Product Marketing Consultant

OccamJul 2018 - Oct 2021 • 3 yrs 4 mos• Educated and influenced senior stakeholders, including C-suite executives, to drive decision-making and secure 10+ client consulting engagements. • Designed and implemented user acquisition and lifecycle strategies for AI, healthtech, venture capital, and SaaS startups, demonstrating both strategic planning and tactical execution capabilities. • Improved Stellares.AI month-on-month user growth by 50% and lead quality by 130% through targeted growth initiatives and data-driven optimizations. • Delivered ASO refreshes, customer relationship management (CRM) flows, and onboarding optimizations based on in-depth user behaviour data analysis to increase engagement and retention.
F

Founder and Host

Fullstack Marketing NinjaJan 2018 - Dec 2020 • 3 yrsFullstack Marketing Ninja is a podcast dedicated to keeping marketers and business professionals at the top of their game. This includes best practices and bleeding-edge tactics used by the best marketers across Asia and beyond. We focus on actionable insights – information marketers can learn and use in their lives to produce results right away, regardless of vertical or level. Listen to the latest episodes at fullstackmarketing.ninja, Spotify or on Google Podcasts.
L

Growth Marketing Manager, Head of PR & Partnerships

Lamplight AnalyticsFeb 2015 - Mar 2017 • 2 yrs 2 mos• Built venture-backed SaaS analytics startup marketing channels and revenue from 0-1, leading to the company’s first 150K USD in initial ARR revenue traction within four months. • Forged strategic partnerships, expanding market reach and driving a 25% increase in lead generation. • Collaborated with product and engineering teams to translate highly technical features into business-focused benefits for diverse customer segments.
L

Regional Marketing Manager, Southeast Asia

LalamoveJun 2017 - Jul 2018 • 1 yr 2 mos• Launched localized, integrated marketing campaigns across Southeast Asia, executing comprehensive online and offline strategies including out-of-home (e.g., direct mail, print, radio), podcast, and influencer collaborations to scale brand footprint and drive user acquisition. • Drove significant regional revenue growth, increasing 3x to 30M USD in 12 months through effective market entry strategies and GTM initiatives. • Implemented conversion rate optimization strategy across acquisition and activation funnels; increased download-to-signup CVR by 122%. • Managed in-market teams across five countries and coordinated marketing alignment with global HQ.
E

Digital Marketing & PR

Eighty20 Marketing AgencyOct 2013 - Jun 2017 • 3 yrs 9 mosClients: Brand USA, Bank of East Asia, Gravitas, Purecomm, Bolei Digital • Developed brand, PR and communication plans, calendars and roadmaps for clients. • Helped clients implement and execute on growth tactics and strategies to achieve target KPIs. • Conducted market research and created strategic product communication and go-to-market plans.
O

Senior Account Executive

OgilvyDec 2012 - Nov 2014 • 2 yrsClients: IBM Global, Lenovo, American Express, Nestlé • Managed F500 client relationships and annual budgets of 5M USD. • Coordinated product, media and vendor teams to produce time-sensitive global advertising campaigns. • Produced award-winning creative and copy across outdoor, email, social, website and mobile.

Education

R

Reforge

Growth & Product Marketing2023
U

UBC Sauder School of Business

Master of Management2012
H

Harvard University

Exchange, International Marketing2012
N

National Taiwan Normal University

Similar Pangeans

Maitrik Shah

Versatile senior marketer specializing in high growth SaaS!
Growth Marketing Management • Data Analysis • Sales Strategy • 5 years of exp. • SF, CA, US

Gary Pershad

Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-Crossbeam
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Margaret Gowell

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Social Media Marketing • Growth Marketing Management • 8 years of exp. • Roanoke, VA, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Strategic Growth & Product Marketing Expert | SaaS & Tech Innovator
An accomplished Growth & Product Marketing Leader with extensive experience in strategy, go-to-market execution, and revenue impact across SaaS, tech, and agency environments. Highly skilled in leading cross-functional teams to drive growth and innovation.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Maitrik Shah

Versatile senior marketer specializing in high growth SaaS!
Growth Marketing Management • Data Analysis • Sales Strategy • 5 years of exp. • SF, CA, US

Gary Pershad

Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-Crossbeam
Growth Marketing Management • Customer Success • Social Media Marketing • 6 years of exp. • Windsor, CT, US

Esther Katz

As Chief Revenue Officer, I help companies analyze their revenue model, identify and fix revenue leaks, x2 pipeline and profitability.
Growth Marketing Management • Financial Analysis • Sales & Business Development • 20 years of exp. • New York, NY, US

Margaret Gowell

Data-driven growth and performance marketer | Experienced in PPC, Paid Social, LinkedIn Ghost Writing, Web and Brand Design, CRO
Social Media Marketing • Growth Marketing Management • 8 years of exp. • Roanoke, VA, US

Top Talent like Alexander are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alexander L.

Product Marketing Manager • Growth Marketing Manager • Social Media Marketing Specialist • Vancouver, BC, CA
Mobile User Acquisition
B2B Marketing
Lead Generation
Email Marketing
Product Marketing
Influencer Outreach
Podcast Marketing
Growth Marketing
Campaign Marketing
Website Management
Funnel Designer
Websites
Integrated Marketing
SEO
Pitching
Fundraising
Market Research
Global Marketing
Marketing
Content Strategy
Influencer Marketing
Marketing Strategy
Search Engine Marketing
Digital Strategy
Presentation Design
Brand Development
Start-ups
Strategic Planning
Social Media Marketing
Social Media
Video Ad Campaigns
Pitch Decks
Consulting
Digital Advertising
Advertising
Market Analysis
A/B Testing
Available for hire fromNegotiable
Contracts

Projects

A Trusted Partner | Brand, Tech & Agencies

I bring a unique blend of experience—from global brands like P&G and YouTube, to top agencies and fast-paced startups—giving me a versatile edge in driving growth and innovation. I’m fluent in GTM strategy, building marketing channels from zero, and leading multi-region campaigns, especially for mobile-first and SaaS platforms. Whether it’s structured brand-building or agile startup hustle, I help tech companies and startups scale smarter and faster. Let’s connect if you’re looking for a marketing partner who’s strategic, hands-on, and fun to work with.

Startup MVP, Traction & Growth | Product-Market Fit (MFC Games)

At MFC Games, I led product and growth marketing for their B2C subscription gaming platform, helping drive 300% revenue growth while lowering CAC by 15%. I overhauled onboarding and launched automated lifecycle campaigns across email (Mailchimp), push, SMS (Knock), and in-app, which lifted D7 retention by 25% and reduced churn through real-time, behavior-based triggers. I built segmentation models, tested onboarding flows, and synced growth efforts tightly with product, creative, and monetization plans. On the brand side, my external comms work helped position our new product, Clash Casino, as one of 10 startups selected to pitch at ICE Barcelona.

Brand & Positioning | Amplifying Deal Flow for PE & VC Firms (Gallant Investment)

As a consultant to Gallant Investment Partners, I led a refresh of their brand and communications to better connect with the PE, Real Estate, and Venture-backed companies they invest in. We reworked the website, refined their tone of voice, and clarified what sets them apart to make the firm feel sharper, more founder-friendly, and easier to understand. The result was a stronger positioning strategy that helped increase alignment with target companies and spark more deal flow conversations.

GTM & Capital Strategy | Simplifying Deep Tech (HeartForce)

As a multi-year consultant to HeartForce Medical and their Canadian senior leadership, I led market research and developed business requirements to define a clear US and Canadian go-to-market and commercialization strategy for their innovative seismocardiography (SCG) technology addressing coronary artery disease. I shaped their capital strategy and marketing communications—ensuring all branding, visuals, videos, and messaging were carefully crafted to engage patients, clinicians, investors, and device users. By mapping user journeys from every perspective, I helped HeartForce translate their complex technology into a simple, compelling story that resonated across all audiences.

Work History

M

Head of Product & Growth Marketing

MFC GamesSep 2024 - May 2025 • 9 mos• Led a 15-person cross-functional team (product, ads, analytics, engineering) to drive growth strategies across multiple digital platforms. • Led growth marketing and full-funnel strategy for two mobile platforms, achieving a 300% lift in user acquisition and reducing CAC by 15% through channel mix optimization, audience segmentation, and lifecycle automation. • Improved week 1 retention by 25% through lifecycle strategy updates, including behavioural segmentation, onboarding optimization, and targeted drip campaigns. • Monitored marketing ROI weekly, implementing strategic adjustments to improve campaign effectiveness by 40%, utilizing analytics and ad machine learning insights.
P

Account Director

PopcornNov 2021 - Aug 2024 • 2 yrs 10 mos• Directed strategy and growth for a 1.5M+ USD P&L across diverse client portfolios, consistently delivering strong campaign performance and driving account expansion. • Managed and coached an 8-person account team and six external vendors; led recruitment, onboarding, regular performance reviews, and vendor management to support quality execution and team development. • Oversaw marketing budgets across B2C/SME B2B clients, executing full-funnel strategies with a focus on paid media, SEO, and social media lead generation to drive pipeline growth by 20%.
O

Growth & Product Marketing Consultant

OccamJul 2018 - Oct 2021 • 3 yrs 4 mos• Educated and influenced senior stakeholders, including C-suite executives, to drive decision-making and secure 10+ client consulting engagements. • Designed and implemented user acquisition and lifecycle strategies for AI, healthtech, venture capital, and SaaS startups, demonstrating both strategic planning and tactical execution capabilities. • Improved Stellares.AI month-on-month user growth by 50% and lead quality by 130% through targeted growth initiatives and data-driven optimizations. • Delivered ASO refreshes, customer relationship management (CRM) flows, and onboarding optimizations based on in-depth user behaviour data analysis to increase engagement and retention.
F

Founder and Host

Fullstack Marketing NinjaJan 2018 - Dec 2020 • 3 yrsFullstack Marketing Ninja is a podcast dedicated to keeping marketers and business professionals at the top of their game. This includes best practices and bleeding-edge tactics used by the best marketers across Asia and beyond. We focus on actionable insights – information marketers can learn and use in their lives to produce results right away, regardless of vertical or level. Listen to the latest episodes at fullstackmarketing.ninja, Spotify or on Google Podcasts.
L

Growth Marketing Manager, Head of PR & Partnerships

Lamplight AnalyticsFeb 2015 - Mar 2017 • 2 yrs 2 mos• Built venture-backed SaaS analytics startup marketing channels and revenue from 0-1, leading to the company’s first 150K USD in initial ARR revenue traction within four months. • Forged strategic partnerships, expanding market reach and driving a 25% increase in lead generation. • Collaborated with product and engineering teams to translate highly technical features into business-focused benefits for diverse customer segments.
L

Regional Marketing Manager, Southeast Asia

LalamoveJun 2017 - Jul 2018 • 1 yr 2 mos• Launched localized, integrated marketing campaigns across Southeast Asia, executing comprehensive online and offline strategies including out-of-home (e.g., direct mail, print, radio), podcast, and influencer collaborations to scale brand footprint and drive user acquisition. • Drove significant regional revenue growth, increasing 3x to 30M USD in 12 months through effective market entry strategies and GTM initiatives. • Implemented conversion rate optimization strategy across acquisition and activation funnels; increased download-to-signup CVR by 122%. • Managed in-market teams across five countries and coordinated marketing alignment with global HQ.
E

Digital Marketing & PR

Eighty20 Marketing AgencyOct 2013 - Jun 2017 • 3 yrs 9 mosClients: Brand USA, Bank of East Asia, Gravitas, Purecomm, Bolei Digital • Developed brand, PR and communication plans, calendars and roadmaps for clients. • Helped clients implement and execute on growth tactics and strategies to achieve target KPIs. • Conducted market research and created strategic product communication and go-to-market plans.
O

Senior Account Executive

OgilvyDec 2012 - Nov 2014 • 2 yrsClients: IBM Global, Lenovo, American Express, Nestlé • Managed F500 client relationships and annual budgets of 5M USD. • Coordinated product, media and vendor teams to produce time-sensitive global advertising campaigns. • Produced award-winning creative and copy across outdoor, email, social, website and mobile.

Education

R

Reforge

Growth & Product Marketing2023
U

UBC Sauder School of Business

Master of Management2012
H

Harvard University

Exchange, International Marketing2012
N

National Taiwan Normal University

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.