Margaret Gowell

Social Media Marketing Specialist • Growth Marketing Manager • Roanoke, VA, US

Top Earner

Growth Marketing

Digital Advertising

Marketing Strategy

Creative Marketing

Brand Strategy

Brand Development

Market Research

Marketing Analytics

Growth

Marketing

Available for hire fromNegotiable

Contracts

Data-driven growth and performance marketer | Experienced in PPC, Paid Social, LinkedIn Ghost Writing, Web and Brand Design, CRO

Data-driven marketing leader with experience in digital ad agencies as well as SaaS and real estate startups. My focus is around driving inbound volume by identifying and optimizing the best channels for your business. I am skilled at campaign strategy and consulting, paid campaign management, conversion rate optimization, website design, and identifying new growth opportunities.

Projects

Supported $0 to $22M in 2 years for real estate startup

I led marketing at Discount Lots from inception developing their website, paid social strategy and later leading organic social, SEO, and SEM specialists. Company started in 2019 and did $3.5M in the first 3 months. Then scaled to $22M in 2021. I managed 4 different brands for the company including acquisition, selling, and education.See More

Optimizing demand budgets

I cut demand budget by 40% from Q4 to Q1 at Appcues while maintaining overall SQL budget by optimizing for efficiency.

800% ROAS for home improvement brand

Led team responsible for social media and paid advertising campaigns for home improvement brand resulting in a 800% ROAS and over $60MM in revenue to the client in first year. See More

Conversion rate optimization

Lead CRO for Appcues resulting in average lift of 40-60%. Personalize marketing website for key segments using Mutiny.

Work History

Director, Growth Marketing

Appcues Jul 2022 - Present • 2 yrs 3 mosLead all paid advertising channels including strategy and management. Reasonable for inbound volume and quarterly pipeline targets. Manage website conversion rate optimization strategy as well as overall funnel experimentation. Design and develop paid landing pages.

VP Marketing and Automation

Discount LotsFull-time EmployeeApr 2021 - Jan 2022 • 10 mos*Began working with this company as an agency client and then went on full-time Real estate start-up buying and selling vacant land online with discounted cash prices and in-house financing. Discount Lots was founded in 2019 with $3.5MM in sales in the first year. Took company from $9MM in sales in 2020 to $22MM in sales in 2021 through digital marketing campaigns, lead nurturing and conversion optimization on the forward-facing brand website as well as landing page properties. • Developed overall marketing and go-to-market strategy for the brand including defining customer segments and managing internal operations team and external virtual assistant group. • Worked closely with sales to redefine the customer lifecycle by modernizing the typical industry methods and evolve to high-touch lead generation system. • Led team of 4 responsible for brand awareness, lead generation and low touch e-commerce purchases.

AVP Marketing

BrandDistillersFull-time EmployeeFeb 2018 - Apr 2021 • 3 yrs 3 mosBoutique marketing agency with specialties in higher education, real estate, B2C, financial services and consulting. Offers full-service marketing including traditional and digital as well as consulting on marketing, sales and business growth. • Led team responsible for social media and paid advertising campaigns for home improvement brand resulting in a 800% ROAS and over $60MM in revenue to the client in first year. • Design and build websites for clients with focus on increased organic lead generation, shopping cart optimization, and project management of internal and external vendors. • Develop lead generation-focused landing pages for clients with on page conversion rates 40% or more over industry average (9% for higher education and 7% for home improvement clients compared to industry average of 5.8% and 3.8% respectively).

Reviews

Top EarnerHas earned $10k+ on Pangea.

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Education

Georgetown University

Bachelor's Degree, Government

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