Top Talent like Margaret are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Margaret Gowell

Social Media Marketing Specialist • Growth Marketing Manager • Roanoke, VA, US
Top Earner
Growth Marketing
Digital Advertising
Social Ad Campaigns
Marketing Strategy
Creative Marketing
Brand Strategy
Brand Development
Market Research
Marketing Analytics
Growth
Marketing
Available for hire fromNegotiable
Contracts
Data-driven growth and performance marketer | Experienced in PPC, Paid Social, LinkedIn Ghost Writing, Web and Brand Design, CRO
Data-driven marketing leader with experience in digital ad agencies as well as SaaS and real estate startups. My focus is around driving inbound volume by identifying and optimizing the best channels for your business. I am skilled at campaign strategy and consulting, paid campaign management, conversion rate optimization, website design, and identifying new growth opportunities.

Projects

Supported $0 to $22M in 2 years for real estate startup

I led marketing at Discount Lots from inception developing their website, paid social strategy and later leading organic social, SEO, and SEM specialists. Company started in 2019 and did $3.5M in the first 3 months. Then scaled to $22M in 2021. I managed 4 different brands for the company including acquisition, selling, and education.See More

Optimizing demand budgets

I cut demand budget by 40% from Q4 to Q1 at Appcues while maintaining overall SQL budget by optimizing for efficiency.

800% ROAS for home improvement brand

Led team responsible for social media and paid advertising campaigns for home improvement brand resulting in a 800% ROAS and over $60MM in revenue to the client in first year. See More

Conversion rate optimization

Lead CRO for Appcues resulting in average lift of 40-60%. Personalize marketing website for key segments using Mutiny.

Work History

A

Director, Growth Marketing

Appcues Lead all paid advertising channels including strategy and management. Reasonable for inbound volume and quarterly pipeline targets. Manage website conversion rate optimization strategy as well as overall funnel experimentation. Design and develop paid landing pages.
D

VP Marketing and Automation

Discount LotsFull-time EmployeeApr 2021 - Jan 2022 • 10 mos*Began working with this company as an agency client and then went on full-time Real estate start-up buying and selling vacant land online with discounted cash prices and in-house financing. Discount Lots was founded in 2019 with $3.5MM in sales in the first year. Took company from $9MM in sales in 2020 to $22MM in sales in 2021 through digital marketing campaigns, lead nurturing and conversion optimization on the forward-facing brand website as well as landing page properties. • Developed overall marketing and go-to-market strategy for the brand including defining customer segments and managing internal operations team and external virtual assistant group. • Worked closely with sales to redefine the customer lifecycle by modernizing the typical industry methods and evolve to high-touch lead generation system. • Led team of 4 responsible for brand awareness, lead generation and low touch e-commerce purchases.
B

AVP Marketing

BrandDistillersFull-time EmployeeFeb 2018 - Apr 2021 • 3 yrs 3 mosBoutique marketing agency with specialties in higher education, real estate, B2C, financial services and consulting. Offers full-service marketing including traditional and digital as well as consulting on marketing, sales and business growth. • Led team responsible for social media and paid advertising campaigns for home improvement brand resulting in a 800% ROAS and over $60MM in revenue to the client in first year. • Design and build websites for clients with focus on increased organic lead generation, shopping cart optimization, and project management of internal and external vendors. • Develop lead generation-focused landing pages for clients with on page conversion rates 40% or more over industry average (9% for higher education and 7% for home improvement clients compared to industry average of 5.8% and 3.8% respectively).
Reviews
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

Georgetown University

Bachelor's Degree, Government

Similar Pangeans

Jake Dunshee

Data-driven marketing leader with a track record of successful revenue growth across industries, channels, and strategies.
Growth Marketing Management • Product Marketing • Content Marketing • 12 years of exp. • Westbrook, ME, US

Marcy Mave

Data driven growth marketer with a knack for user acquisition and retention
Email Marketing • Social Media Marketing • Growth Marketing Management • 2 years of exp. • Cape Town, WC, ZA

Gary Pershad

Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-Crossbeam
Growth Marketing Management • Customer Success • Social Media Marketing • 6 years of exp. • Windsor, CT, US

Deepanshu Yadav

Digital Marketing Expert | Growth Strategist
Growth Marketing Management • 6 years of exp. • New York, NY, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Data-driven growth and performance marketer | Experienced in PPC, Paid Social, LinkedIn Ghost Writing, Web and Brand Design, CRO
Data-driven marketing leader with experience in digital ad agencies as well as SaaS and real estate startups. My focus is around driving inbound volume by identifying and optimizing the best channels for your business. I am skilled at campaign strategy and consulting, paid campaign management, conversion rate optimization, website design, and identifying new growth opportunities.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Jake Dunshee

Data-driven marketing leader with a track record of successful revenue growth across industries, channels, and strategies.
Growth Marketing Management • Product Marketing • Content Marketing • 12 years of exp. • Westbrook, ME, US

Marcy Mave

Data driven growth marketer with a knack for user acquisition and retention
Email Marketing • Social Media Marketing • Growth Marketing Management • 2 years of exp. • Cape Town, WC, ZA

Gary Pershad

Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-Crossbeam
Growth Marketing Management • Customer Success • Social Media Marketing • 6 years of exp. • Windsor, CT, US

Deepanshu Yadav

Digital Marketing Expert | Growth Strategist
Growth Marketing Management • 6 years of exp. • New York, NY, US

Top Talent like Margaret are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Margaret Gowell

Social Media Marketing Specialist • Growth Marketing Manager • Roanoke, VA, US
Top Earner
Growth Marketing
Digital Advertising
Social Ad Campaigns
Marketing Strategy
Creative Marketing
Brand Strategy
Brand Development
Market Research
Marketing Analytics
Growth
Marketing
Available for hire fromNegotiable
Contracts

Projects

Supported $0 to $22M in 2 years for real estate startup

I led marketing at Discount Lots from inception developing their website, paid social strategy and later leading organic social, SEO, and SEM specialists. Company started in 2019 and did $3.5M in the first 3 months. Then scaled to $22M in 2021. I managed 4 different brands for the company including acquisition, selling, and education.

Optimizing demand budgets

I cut demand budget by 40% from Q4 to Q1 at Appcues while maintaining overall SQL budget by optimizing for efficiency.

800% ROAS for home improvement brand

Led team responsible for social media and paid advertising campaigns for home improvement brand resulting in a 800% ROAS and over $60MM in revenue to the client in first year.

Conversion rate optimization

Lead CRO for Appcues resulting in average lift of 40-60%. Personalize marketing website for key segments using Mutiny.

Work History

A

Director, Growth Marketing

Appcues Lead all paid advertising channels including strategy and management. Reasonable for inbound volume and quarterly pipeline targets. Manage website conversion rate optimization strategy as well as overall funnel experimentation. Design and develop paid landing pages.
D

VP Marketing and Automation

Discount LotsFull-time EmployeeApr 2021 - Jan 2022 • 10 mos*Began working with this company as an agency client and then went on full-time Real estate start-up buying and selling vacant land online with discounted cash prices and in-house financing. Discount Lots was founded in 2019 with $3.5MM in sales in the first year. Took company from $9MM in sales in 2020 to $22MM in sales in 2021 through digital marketing campaigns, lead nurturing and conversion optimization on the forward-facing brand website as well as landing page properties. • Developed overall marketing and go-to-market strategy for the brand including defining customer segments and managing internal operations team and external virtual assistant group. • Worked closely with sales to redefine the customer lifecycle by modernizing the typical industry methods and evolve to high-touch lead generation system. • Led team of 4 responsible for brand awareness, lead generation and low touch e-commerce purchases.
B

AVP Marketing

BrandDistillersFull-time EmployeeFeb 2018 - Apr 2021 • 3 yrs 3 mosBoutique marketing agency with specialties in higher education, real estate, B2C, financial services and consulting. Offers full-service marketing including traditional and digital as well as consulting on marketing, sales and business growth. • Led team responsible for social media and paid advertising campaigns for home improvement brand resulting in a 800% ROAS and over $60MM in revenue to the client in first year. • Design and build websites for clients with focus on increased organic lead generation, shopping cart optimization, and project management of internal and external vendors. • Develop lead generation-focused landing pages for clients with on page conversion rates 40% or more over industry average (9% for higher education and 7% for home improvement clients compared to industry average of 5.8% and 3.8% respectively).
Reviews
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

Georgetown University

Bachelor's Degree, Government

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.