Allison Wu

Available for hire fromNegotiable

Contracts

Design Media Arts & Digital Humanities @ UCLA | Ex-Product Marketing Manager Intern @ Microsoft & Ex-Brand and Digital Marketing Intern @ Nickelodeon

Hi! My name is Allison and I am a driven, observant, and detail-oriented individual who loves to take risks and push myself outside of my comfort zone. I am always looking for opportunities to test my limits and learn new skills to stash in my back pocket. Currently, I am establishing my product marketing skills while building upon my foundation of media art and graphic design. In my free time, you'll find me throwing punches in the boxing gym, soaking in the California sun, sharpening my culinary skills in the kitchen, or venturing far and wide to find the best pastry and coffee combination. Feel free to reach out to me at allisonwu25@g.ucla.edu if you have any questions or check out my creative work at https://allisonwu.myportfolio.com!

Work History

Product Marketing Manager Intern

MicrosoftMay 2023 - Aug 2023 • 4 mosPushed the positive perception of Cloud Communications by assisting the Azure and Data Center teams. Supported announcements by determining media strategy, creating social amplification copy, and designing graphics. Worked closely with adjacent teams to ensure alignment on campaign development and marketing strategies. Assisted in project management tasks, including timelines, resource allocation, and task tracking.

Marketing And Public Relations Intern

Alpha KiloJan 2023 - May 2023 • 5 mosSupported Account Manager with client responsibilities, including taking meeting notes and creating monthly reports. Drafted press releases and brainstormed pitches for clients and contacted the appropriate publications/journalists. Oversaw the development, content, reformatting, and print layout of the London Employee Handbook.

Brand Ambassador

CELSIUS Holdings, Inc.Sep 2022 - Dec 2022 • 4 mosPlanned and executed promotional events, including tastings and sponsorships, enhancing community presence. Created engaging content for social media platforms, boosting follower engagement and driving traffic to various sites. Actively represented the brand at events, engaging with consumers and increasing brand visibility through interactive demonstrations and tastings.

Brand and Digital Marketing Intern

NickelodeonJun 2022 - Nov 2022 • 6 mosImplemented Google Search Trends and SEO best practices for creating content in order to boost site rankings. Pitched content ideas backed by SEO research for optimal CTR and page relevance rankings. Wrote copy for articles, photo galleries, cast/character bios, and show about info for all Nick and Nick Jr. properties. Re-organized and formatted brand documents, created process workflow decks, and audited sites for accessibility.

Education

UCLA

Bachelor of Arts - BA, Design Media Arts & Digital Humanities2020 - 2024

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