Top Talent like Andy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andy McKenna

Growth Marketing Manager
Product Marketing Manager
Email Marketing Specialist
Royal Tunbridge Wells, England, GB
Growth
Digital Marketing
Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts
Digital Marketing Specialist | Conversion Rate Optimization Leader & CRO Executive
I am an experienced CRO specialist and instructor, with specific knowledge of experimentation, UX, and robust test and learn strategies, including A/B testing, multivariate testing, and personalization. I have also created an online course, A Step By Step Guide to Conversion Rate Optimization, which helps non-CRO experts (including other digital and non-digital marketers, data practitioners, designers, and developers) get an in-depth appreciation and understanding of the discipline. In recent leadership roles at iQuanti (2022–present) and VIDA Select (2020–2022), I’ve built enterprise CRO programs and led cross-functional teams to drive measurable revenue uplift, while continuing to mentor teams and deliver scalable optimization strategies.

Work History

I

Senior Director, CRO & Experience Optimisation

iQuanti (Global Digital Performance Consultancy)Executive leadership of enterprise experimentation capability across financial services, ecommerce and healthcare; built CRO programs (A/B testing, multivariate testing, personalization) and led cross-functional teams to scale experimentation.
V

Head of Marketing Optimisation (Remote, Contract)

VIDA Select (US)Dec 2020 - Oct 2022 • 1 yr 11 mosOwned CRO strategy and test roadmap for paid, organic, and funnel optimisation across SEO, paid search, email, and landing pages; delivered >60% win rate and improved annualized revenue uplift.
M

Senior Digital Marketing Manager

M&G plc, LondonNov 2015 - Mar 2020 • 4 yrs 5 mosDeveloped digital marketing strategy and test-and-learn framework; led multichannel optimisation across SEO, PPC, emails, and landing pages; improved conversion rates and engagement.
A

Founder & Director

Acuitan — Freelance CRO ConsultancyFounded and led a CRO consultancy providing experimentation strategy, prioritisation models, and data-driven decision-making for clients across industries.
D

Director, Digital Optimisation Leadership

Direct Line GroupJan 2012 - Dec 2015 • 4 yrsLed enterprise optimisation program; set up CRO function and governance; drove cross-brand experimentation and cross-functional sprint processes.
A

Consultant / Early Career Snapshot

AMP Capital Investors; Tongue/New Dialogue Digital AgencyJan 2000 - Dec 2012 • 13 yrsProvided CRO, digital marketing, and experimentation consulting for clients including Coca-Cola, WeightWatchers, Commonwealth Bank of Australia, BUPA, and others.

Education

W

Winchester College

1985 - 1990
U

University of Birmingham

Bachelor of Arts (B.A.), French & German Studies1991 - 1995
U

University of Birmingham

Postgraduate Diploma in Business Administration, Business Administration, Management and Operations1995 - 1996

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Specialist | Conversion Rate Optimization Leader & CRO Executive
I am an experienced CRO specialist and instructor, with specific knowledge of experimentation, UX, and robust test and learn strategies, including A/B testing, multivariate testing, and personalization. I have also created an online course, A Step By Step Guide to Conversion Rate Optimization, which helps non-CRO experts (including other digital and non-digital marketers, data practitioners, designers, and developers) get an in-depth appreciation and understanding of the discipline. In recent leadership roles at iQuanti (2022–present) and VIDA Select (2020–2022), I’ve built enterprise CRO programs and led cross-functional teams to drive measurable revenue uplift, while continuing to mentor teams and deliver scalable optimization strategies.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Andy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andy McKenna

Growth Marketing Manager
Product Marketing Manager
Email Marketing Specialist
Royal Tunbridge Wells, England, GB
Growth
Digital Marketing
Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts

Work History

I

Senior Director, CRO & Experience Optimisation

iQuanti (Global Digital Performance Consultancy)Executive leadership of enterprise experimentation capability across financial services, ecommerce and healthcare; built CRO programs (A/B testing, multivariate testing, personalization) and led cross-functional teams to scale experimentation.
V

Head of Marketing Optimisation (Remote, Contract)

VIDA Select (US)Dec 2020 - Oct 2022 • 1 yr 11 mosOwned CRO strategy and test roadmap for paid, organic, and funnel optimisation across SEO, paid search, email, and landing pages; delivered >60% win rate and improved annualized revenue uplift.
M

Senior Digital Marketing Manager

M&G plc, LondonNov 2015 - Mar 2020 • 4 yrs 5 mosDeveloped digital marketing strategy and test-and-learn framework; led multichannel optimisation across SEO, PPC, emails, and landing pages; improved conversion rates and engagement.
A

Founder & Director

Acuitan — Freelance CRO ConsultancyFounded and led a CRO consultancy providing experimentation strategy, prioritisation models, and data-driven decision-making for clients across industries.
D

Director, Digital Optimisation Leadership

Direct Line GroupJan 2012 - Dec 2015 • 4 yrsLed enterprise optimisation program; set up CRO function and governance; drove cross-brand experimentation and cross-functional sprint processes.
A

Consultant / Early Career Snapshot

AMP Capital Investors; Tongue/New Dialogue Digital AgencyJan 2000 - Dec 2012 • 13 yrsProvided CRO, digital marketing, and experimentation consulting for clients including Coca-Cola, WeightWatchers, Commonwealth Bank of Australia, BUPA, and others.

Education

W

Winchester College

1985 - 1990
U

University of Birmingham

Bachelor of Arts (B.A.), French & German Studies1991 - 1995
U

University of Birmingham

Postgraduate Diploma in Business Administration, Business Administration, Management and Operations1995 - 1996

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.