Top Talent like Andy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andy Miller

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
VP of Search Engine Marketing
With over 11 years experience at large advertising and media agencies managing large brands with budgets over $100MM to small start ups and nonprofits, this accomplished professional has excelled in all aspects of digital marketing and paid media strategy and implementation. As a Lead Instructor at BrainStation, they educated digital marketing professionals, enhancing their skills in paid search, SEO and Analytics. Their expertise in consumer behavior and strategic marketing has consistently driven success across diverse industries, making them a trusted leader in the digital marketing landscape.

Work History

H

VP, Search Engine Marketing

Horizon MediaSep 2022 - Jun 2024 • 1 yr 10 mosImplemented comprehensive testing timelines and structured experiments across client portfolios to revitalize strategy and garner insights, realigning priorities and fostering growth during crucial promotional periods. Operated as the primary agency lead for 20+ executive clients, maintaining trust and dependability during tense and volatile situations and providing clear and creative approaches to generate desirable outcomes. Navigated client through the constantly evolving AI landscape and presented an executive level synthesis detailing a precise trajectory to implement new strategies in an uncharted business domain. Conducted market research and analyzed gaps in Retail clients national sales coverage, resulting in reallocation of budget and a 15% improvement in ROAS. Owned management of client portfolio over $70MM+ annually, advancing overall media investment 50% YoY through excellent thought leadership, evolution of client strategy and targeting, and identifying effective methods for incremental growth and opportunity. Examined the consumer life cycle to create an innovative strategy to expand awareness, evolve audience targeting strategy and seamlessly cross sell products and boost overall sales, resulting in the client becoming the #1 seller of premium pet food in the industry. Evaluated the online consumer journey and site side behavior of clients target market, generating a revamped KPI framework that more accurately measured user engagement and improved overall user experience and campaign success.
H

Group Director, Search Engine Marketing

Horizon MediaNov 2020 - Sep 2022 • 1 yr 11 mosLed and mentored a high-functioning team of fifteen by assessing and refining performance, coaching senior members on team development, and providing stability in times of ambiguity and change. Designed staffing plans and oversaw key hiring decisions to effectively manage resources and provide optimal client support. Effectively managed distinctive projects and developed tailored solutions across a diverse client portfolio consisting of market leading brands and newly emerging businesses. Conducted troubleshooting missions to solve undefined problems concerning cross channel attribution and website tracking issues. Spearheaded a full funnel conversion attribution system using Salesforce CRM data, yielding in-depth insights into each touchpoint along the sales funnel, resulting in an advanced measurement system and refined customer targeting strategy. Conceptualized department wide team bonding initiatives for 90+ employees to incentivize staff to return to the office, reestablishing in person relationships and strengthening morale.
H

Director, Search Engine Marketing

Horizon MediaAug 2019 - Nov 2020 • 1 yr 4 mosPerformed extensive market research, competitive analysis, and market entry strategies for pivotal new business pitches, resulting in several multimillion-dollar acquisitions of incremental media business. Orchestrated a cross-channel media educational bootcamp to empower junior team members, drive interdepartmental collaboration, enhance industry expertise, and drive novel client solutions. Increased ownership of Travel clients portfolio by 200% amidst the unprecedented COVID period with efficiency gains and enhanced creative targeting, driving $9MM+ YoY investment. Crafted a customized campaign structure for a recently acquired client allowing for maximum geographic control of budgets and messaging, resulting in a 25% increase in revenue YoY.
H

Associate Director

Horizon MediaMay 2017 - Aug 2019 • 2 yrs 4 mosSuccessfully directed a portfolio of 16 clients across various industries including Consumer Electronics, Travel, Auto, QSR, Pharma, CPG, Non-Profit and Serviced Office. Developed and presented strategic roadmaps in new business pitches, resulting in the acquisition of six new clients in 2018. Established a department wide learning series to connect with new partners with unique capabilities and enhance the overall expertise of the search capability. Persuaded large Home Appliance client to invest an additional $2MM through a strategic and comprehensive Q4 search plan during peak seasonality period. Devised an extensive account structure for a Travel client allowing for maximum geographic control of budgets and messaging, resulting in a 25% increase in revenue YoY.
B

Lead Instructor

BrainStationJul 2020 - Dec 2021 • 1 yr 6 mosEducated classes of 10-15 digital marketing professionals on the foundations of paid search, search engine optimization and Google Analytics. Provided direction and guidance on the development of the course curriculum to further the exposure of the class to real-world examples and situations. Identified and contributed to solving individual class members needs and challenges within their professional roles and guided them through improvements to their digital marketing strategies and media plans.

Education

C

Cornell University

Executive Certificate, Consumer Behavior2023
M

Miami University

Bachelor of Science (B.S.), Business and Marketing2008 - 2012

Similar Pangeans

Ankush Gupta

Experienced B2B Marketing Leader Driving Revenue
Growth Marketing Management • 6 years of exp. • Toronto, ON, CA

Steve Gonzalez Bueno

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Justin Kroop

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Growth Marketing Management • 11 years of exp. • New York, NY, US

Keith Schilling

Digital Marketing Professional with 15+ years of expertise in SEO, Paid Media, Social Media, Demand Generation, Growth Marketing, and AI Branding.
Creative & Brand Strategy • Data Analysis • Growth Marketing Management • 15 years of exp. • Port St. Lucie, FL, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
VP of Search Engine Marketing
With over 11 years experience at large advertising and media agencies managing large brands with budgets over $100MM to small start ups and nonprofits, this accomplished professional has excelled in all aspects of digital marketing and paid media strategy and implementation. As a Lead Instructor at BrainStation, they educated digital marketing professionals, enhancing their skills in paid search, SEO and Analytics. Their expertise in consumer behavior and strategic marketing has consistently driven success across diverse industries, making them a trusted leader in the digital marketing landscape.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Ankush Gupta

Experienced B2B Marketing Leader Driving Revenue
Growth Marketing Management • 6 years of exp. • Toronto, ON, CA

Steve Gonzalez Bueno

Marketing Expert Specializing in Growth, Demand Generation, SaaS, E-commerce, FinTech, and Product Marketing Across Diverse Industries
Growth Marketing Management • Content Marketing • Product Marketing • 8 years of exp. • Huntington Beach, CA, US

Justin Kroop

High-growth marketing executive who consistently exceeds revenue goals through data-driven, multi-channel marketing campaigns for healthcare and financial services organizations.
Growth Marketing Management • 11 years of exp. • New York, NY, US

Keith Schilling

Digital Marketing Professional with 15+ years of expertise in SEO, Paid Media, Social Media, Demand Generation, Growth Marketing, and AI Branding.
Creative & Brand Strategy • Data Analysis • Growth Marketing Management • 15 years of exp. • Port St. Lucie, FL, US

Top Talent like Andy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andy Miller

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

H

VP, Search Engine Marketing

Horizon MediaSep 2022 - Jun 2024 • 1 yr 10 mosImplemented comprehensive testing timelines and structured experiments across client portfolios to revitalize strategy and garner insights, realigning priorities and fostering growth during crucial promotional periods. Operated as the primary agency lead for 20+ executive clients, maintaining trust and dependability during tense and volatile situations and providing clear and creative approaches to generate desirable outcomes. Navigated client through the constantly evolving AI landscape and presented an executive level synthesis detailing a precise trajectory to implement new strategies in an uncharted business domain. Conducted market research and analyzed gaps in Retail clients national sales coverage, resulting in reallocation of budget and a 15% improvement in ROAS. Owned management of client portfolio over $70MM+ annually, advancing overall media investment 50% YoY through excellent thought leadership, evolution of client strategy and targeting, and identifying effective methods for incremental growth and opportunity. Examined the consumer life cycle to create an innovative strategy to expand awareness, evolve audience targeting strategy and seamlessly cross sell products and boost overall sales, resulting in the client becoming the #1 seller of premium pet food in the industry. Evaluated the online consumer journey and site side behavior of clients target market, generating a revamped KPI framework that more accurately measured user engagement and improved overall user experience and campaign success.
H

Group Director, Search Engine Marketing

Horizon MediaNov 2020 - Sep 2022 • 1 yr 11 mosLed and mentored a high-functioning team of fifteen by assessing and refining performance, coaching senior members on team development, and providing stability in times of ambiguity and change. Designed staffing plans and oversaw key hiring decisions to effectively manage resources and provide optimal client support. Effectively managed distinctive projects and developed tailored solutions across a diverse client portfolio consisting of market leading brands and newly emerging businesses. Conducted troubleshooting missions to solve undefined problems concerning cross channel attribution and website tracking issues. Spearheaded a full funnel conversion attribution system using Salesforce CRM data, yielding in-depth insights into each touchpoint along the sales funnel, resulting in an advanced measurement system and refined customer targeting strategy. Conceptualized department wide team bonding initiatives for 90+ employees to incentivize staff to return to the office, reestablishing in person relationships and strengthening morale.
H

Director, Search Engine Marketing

Horizon MediaAug 2019 - Nov 2020 • 1 yr 4 mosPerformed extensive market research, competitive analysis, and market entry strategies for pivotal new business pitches, resulting in several multimillion-dollar acquisitions of incremental media business. Orchestrated a cross-channel media educational bootcamp to empower junior team members, drive interdepartmental collaboration, enhance industry expertise, and drive novel client solutions. Increased ownership of Travel clients portfolio by 200% amidst the unprecedented COVID period with efficiency gains and enhanced creative targeting, driving $9MM+ YoY investment. Crafted a customized campaign structure for a recently acquired client allowing for maximum geographic control of budgets and messaging, resulting in a 25% increase in revenue YoY.
H

Associate Director

Horizon MediaMay 2017 - Aug 2019 • 2 yrs 4 mosSuccessfully directed a portfolio of 16 clients across various industries including Consumer Electronics, Travel, Auto, QSR, Pharma, CPG, Non-Profit and Serviced Office. Developed and presented strategic roadmaps in new business pitches, resulting in the acquisition of six new clients in 2018. Established a department wide learning series to connect with new partners with unique capabilities and enhance the overall expertise of the search capability. Persuaded large Home Appliance client to invest an additional $2MM through a strategic and comprehensive Q4 search plan during peak seasonality period. Devised an extensive account structure for a Travel client allowing for maximum geographic control of budgets and messaging, resulting in a 25% increase in revenue YoY.
B

Lead Instructor

BrainStationJul 2020 - Dec 2021 • 1 yr 6 mosEducated classes of 10-15 digital marketing professionals on the foundations of paid search, search engine optimization and Google Analytics. Provided direction and guidance on the development of the course curriculum to further the exposure of the class to real-world examples and situations. Identified and contributed to solving individual class members needs and challenges within their professional roles and guided them through improvements to their digital marketing strategies and media plans.

Education

C

Cornell University

Executive Certificate, Consumer Behavior2023
M

Miami University

Bachelor of Science (B.S.), Business and Marketing2008 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.