Armel Mbah

Growth Marketing Manager • Content Marketing Manager • Dover, DE, US

Digital Marketing

E-Commerce

Paid Ads

Graphic Design

Copywriting

Instagram Ads

Facebook Ads

Shopify

Photoshop

TikTok

Project Management

Scrum Method

Agile

Available for hire fromNegotiable

Full-Time Roles

Contracts

Well-versed in growth marketing with a passion for lifestyle brands.

I've been running and managing my own ecommerce apparel store/brand for several years now. I've spent tens of thousands of dollars across virtually every major paid social ads platform, from Pinterest to TikTok. I also have experience doing project management for ecommerce lifestyle brands so I understand brand growth from both sides of the aisle. I also create all the designs and copy for my brand as well. Outside of work, I enjoy working out and getting caught up on quality TV and movies.

Projects

Wear Wulf

Ecommerce apparel store/brand that I own and manage.

Armel Designs Portfolio

Graphic design portfolio tailored towards YouTube creators.

Work History

E-Commerce Entrepreneur

Wear WulfDec 2017 - Present • 6 yrs 9 mosOwnership and management of my own Shopify e-commerce apparel website: https://wearwulfit.com. • Generated over $45,000 in store revenue from a starting marketing budget of $0 as the sole employee • Creation and management of campaigns through paid social media ad platforms; such as Facebook Business & Ads Manager (with a focus on Instagram), Google Ads, Reddit Ads and TikTok Ads • Analysis of campaign key metrics for efficient ad optimization • Utilization of non-paid social media engagement as well

Junior Project Manager

One RockwellApr 2022 - Sep 2022 • 6 mosFull-service agency delivering digital experiences for fashion, beauty, and lifestyle brands through Shopify Plus. • Management and organizing of day-to-day client communication via cloud-based work management platform "monday.com", as well as weekly client meetings in which the status of ongoing and future client projects were discussed • Monitoring and updating of client projects via the project management and issue tracking software "Jira" • Quality assurance testing of ongoing or completed client projects • Deployment of completed client projects through collaboration with the internal One Rockwell development team • Participation in daily, internal Agile meetings with the project management and development teams in which specific project impediments are addressed • Client email marketing building and distribution via Salesforce

Ads Specialist

LOKINov 2019 - Mar 2020 • 5 mosSocial media platform with the content-style of TikTok, but without the typical "like" system • Setup and management of the Instagram/Facebook Ads campaigns • Creation of video and picture ads utilized in ad campaigns • Market research used to identify the strongest target audiences for initial advertising efforts, both paid and non-paid

STEMulate® Change Project Specialist/Public Ally

FAME Inc/Public AlliesOct 2016 - Jul 2017 • 10 mos• Management of program data of over 12 sites. Involves collection and recording of demographic data as well as evaluations totaling over 200 students • Analyzing feedback from sites, collecting pertinent details needed for overall program improvement (12 sites) • Management of 'STEMulate Change' twitter account. Routine updates, as well as social media coverage during culmination events once a month • Creation of over 12 project packs pertaining to various STEM icons for use during STEMulate Change sessions • Participated in various leadership development trainings, including: Networking, Media Literacy, Collaboration, Continuous Learning, among others • Data Lead for Colonial Team Service Project: Compiled Data into an excel workbook from surveys administered to child care providers in the colonial area of Wilmington

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