Asad Ali

Product Marketing Manager • Creative & Brand Strategist • Toronto, ON, CA

Top Earner

Messaging Strategy

Content Development

Email Marketing

Brand Management

Copywriting

Product Marketing

Available for hire fromNegotiable

Contracts

Bottom-line driver 📈 Elevating brand and product marketing through acquisition strategy, impactful messaging, and collaborative GTM launches. 🌱

I specialize in optimizing the customer journey, fostering revenue growth, GTM launches and implementing customized channel marketing strategies. My focus is enhancing engagement, boosting brand visibility, and driving revenue through strategic and tailored approaches. We're in a measurement economy where data defines our decisions. My performance tracking and data analysis proficiency allows me to measure marketing effectiveness, and tell captivating audience experiences.

Projects

Going VC | Social Media Growth

Championed content creation and curation to expand the Going VC LinkedIn community, achieving a remarkable 500% growth in followers and generating over 2M organic impressions in 12 months. Leveraging strategic content strategies, I successfully amplified the brand's presence and engagement on the platform, showcasing my ability to drive significant growth and visibility within a targeted audience.See More

GTM launch | Framework

Designed and implemented a versatile Go-to-Market (GTM) template, streamlining product launches and marketing campaigns. This customizable framework facilitated efficient coordination across teams, ensuring alignment of messaging, resources, and timelines. By standardizing processes and enhancing collaboration, the GTM template accelerated time-to-market and optimized campaign effectiveness, showcasing my ability to drive organizational efficiency and strategic execution.See More

Positioning Framework

Developed a comprehensive positioning framework to clarify brand identity and market positioning. By crafting key messaging pillars and defining unique value propositions, the framework provided a strategic roadmap for consistent communication and differentiation in the competitive landscape. This project demonstrated my ability to distill complex concepts into actionable strategies, fostering a cohesive brand narrative and enhancing market relevance.See More

Going VC | Newsletter Growth

Led project to grow VC newsletter to 20,000+ subscribers, achieving 50% open rate and 1.52% CTR. Strategically optimized content and campaigns drove exceptional engagement, showcasing my data-driven approach and marketing prowess in a competitive landscape.See More

Case Study | Research & Content

Conducted extensive research, interviews, and analysis to produce a compelling case study showcasing Pai's exceptional customer experience with Brevo. Through data gathering and storytelling, I highlighted key insights and outcomes, illustrating how Brevo positively impacted Pai's operations and customer engagement. This project demonstrated my proficiency in synthesizing complex information into a coherent narrative, effectively communicating the value of Brevo's solutions in real-world contexts.See More

Newsletter | Copy Writing

Crafted engaging and impactful newsletter copy that resonated with target audiences, driving open rates and engagement metrics. Leveraging persuasive language and strategic messaging, I delivered timely and relevant content that consistently captured readers' attention and prompted action. This project showcased my ability to distill complex ideas into concise and compelling narratives, ultimately enhancing brand awareness and customer engagementSee More

Content Creation | Social Media

Led end-to-end content creation for social media platforms, encompassing research, copywriting, and asset development. By aligning content with brand voice and audience preferences, I crafted compelling narratives that drove engagement and increased follower interaction. This project showcased my ability to conceptualize and execute cohesive social media strategies, leveraging captivating visuals and persuasive copy to enhance brand visibility and audience engagement.See More

Work History

Head of Marketing

GoingVCBuilding and elevating the brand identity of GoingVC while spearheading the transformation of marketing practices within the VC industry. Taking ownership of key marketing channels and creating meaningful collaborations, organizing impactful events, driving engaging social media campaigns, implementing effective marketing automation strategies, and running targeted ad campaigns.

Senior Product Marketing Manager

BoastFeb 2023 - Feb 2024 • 1 yr 1 moStrategically shaping the product marketing function and building brand messaging. Collaborating closely with product, sales, and customer success teams to execute successful GTM strategies for new feature releases. Crafting compelling product guides, paid campaigns, press releases, sales sequences, webinars, and lead generation initiatives. Playing a pivotal role in sales enablement through the creation of impactful battle cards, ebooks, and insights research.

Founder | Principal

This is Asad IncDriving impactful marketing campaigns with expertise in influencer marketing, ads, copywriting, social media, events, lead generation, and SEO. Helping brands achieve their marketing objectives by creating impactful campaigns that resonate on a deep, emotional level. Portfolio of clients include RBC, Scotiabank, Redbull, Nude beverages, Uber Eats, UBC, and more.

Senior Product Marketing Manager

BrevoAug 2020 - Feb 2023 • 2 yrs 7 mosLeading the development and execution of go-to-market (GTM) strategies, ensuring effective market positioning for the CRM suite. Generating quality leads through targeted campaigns, implementing paid media strategies, creating compelling social content, leveraging case studies, planning and executing events, managing influencer marketing initiatives, establishing strategic partnerships, and handling PR and awards.

Head of Brand Experiences

University of British Columbia | AMSSep 2016 - Jul 2020 • 3 yrs 11 mosOwned the brand experience for the UBC community, I curated exceptional experiences, prioritized customer service, and enhanced brand reputation. With a multimillion-dollar P&L budget, I fostered strong relationships, implemented innovative initiatives, and collaborated with cross-functional teams. With a keen awareness of evolving trends and preferences, I proactively identified and implemented innovative strategies to ensure our initiatives deeply resonated with our target audience. This approach enabled us to consistently maintain a competitive edge in the market and deliver impactful brand experiences that drove long-term success.

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Top EarnerHas earned $1k+ on Pangea.

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Education

The University of British Columbia

Bachelors of Commerce, Marketing & Organizational Consulting

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