Ashley Basco

UX Designer • User Researcher • Toronto, ON, CA • Open to relocation

Figma

UX research

UI/UX Design

Service design

High Fidelity Prototype

A/B Testing

Journey Mapping

Wireframing

Interviewing

Usability Testing

Available for hire fromNegotiable

Full-Time Roles

UX Designer with a background in B2B SaaS and venture capital

I’m a UX designer with experience working in B2B SaaS. Prior to that, I was working in venture capital providing resources to help growth-stage startups scale their business.

Projects

Redesigning StoreForce's legacy application

StoreForce was looking to update the user interface of their Employee Self-Service (ESS) application that is primarily used by over 230,000 retail employees. This project focused on the first redesign of the ESS app since its initial launch in 2019.See More

Accessible and secure onboarding

Led the redesign of the onboarding/initialization process of the ESS application

Work History

UX Designer

StoreForceMay 2023 - Jan 2024 • 9 mos- Collaborated with Product and Development team using agile methodology to deliver features at a rapid pace - Redesigned a mobile application with over 230,000 users and established a new design system, boosting global app ratings from 2.3 to 4.4 stars - Conducted UX research through interviews and questionnaires with stakeholders to inform design choices and prioritize tasks - Facilitated workshops and meetings with different functions to identify and understand user pain points - Created wireframes and high-fidelity prototypes to conduct usability tests to validate designs

UX Designer

Future Black FemaleJan 2024 - Apr 2024 • 4 mos- Conducted user interviews and user testing to inform design decisions - Designed high-fidelity prototypes for the Entrepreneurship Accelerator Program page that adhered to accessibility standards

Marketing Communications Associate

Georgian PartnersSep 2021 - May 2023 • 1 yr 9 mos- Worked with product owner to create a digital application for Georgian’s pre-investment program, writing microcopy for hundreds of pages - Collaborated with Marketing team to redesign Georgian's website, ensuring best design and accessibility practices were followed - Worked cross-functionally to generate marketing campaigns, resulting in 3x the engagement on content and 11,000 LinkedIn followers - Managed newsletters with over thousands of subscribers regarding topics on latest emerging technology (AI and web3) and scaling software companies - Utilized marketing tools such as Hubspot and Pathfactory to analyze and showcase campaign KPIs - Published and oversaw blog posts and Georgian’s Impact Podcast, seamlessly managing content delivery and engagement

Digital Communications Coordinator

Wilfrid Laurier UniversityOct 2018 - Aug 2021 • 2 yrs 11 mos- Designed and developed a website to generate awareness on project and an average of 500 daily impressions - Utilized strategic marketing tactics to organically increase followers by over 78% - Used analytic tools to track KPIs and develop performance reports for supervisors - Created content for social media platforms and newsletters to be shared with stakeholders

Education

University of Toronto

Master of Information Science, User Experience Design

Wilfrid Laurier University

Bachelor of Business Administration

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