Top Talent like Ashley are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ashley Basco

UX Designer • User Researcher • Toronto, ON, CA • Open to relocation
Figma
UX research
UI/UX Design
Service design
High Fidelity Prototype
A/B Testing
Journey Mapping
Wireframing
Interviewing
Usability Testing
Available for hire fromNegotiable
Full-Time Roles
UX Designer with a background in B2B SaaS and venture capital
I’m a UX designer with experience working in B2B SaaS. Prior to that, I was working in venture capital providing resources to help growth-stage startups scale their business.

Projects

Redesigning StoreForce's legacy application

StoreForce was looking to update the user interface of their Employee Self-Service (ESS) application that is primarily used by over 230,000 retail employees. This project focused on the first redesign of the ESS app since its initial launch in 2019.See More

Accessible and secure onboarding

Led the redesign of the onboarding/initialization process of the ESS application

Work History

S

UX Designer

StoreForceMay 2023 - Jan 2024 • 9 mos- Collaborated with Product and Development team using agile methodology to deliver features at a rapid pace - Redesigned a mobile application with over 230,000 users and established a new design system, boosting global app ratings from 2.3 to 4.4 stars - Conducted UX research through interviews and questionnaires with stakeholders to inform design choices and prioritize tasks - Facilitated workshops and meetings with different functions to identify and understand user pain points - Created wireframes and high-fidelity prototypes to conduct usability tests to validate designs
F

UX Designer

Future Black FemaleJan 2024 - Apr 2024 • 4 mos- Conducted user interviews and user testing to inform design decisions - Designed high-fidelity prototypes for the Entrepreneurship Accelerator Program page that adhered to accessibility standards
G

Marketing Communications Associate

Georgian PartnersSep 2021 - May 2023 • 1 yr 9 mos- Worked with product owner to create a digital application for Georgian’s pre-investment program, writing microcopy for hundreds of pages - Collaborated with Marketing team to redesign Georgian's website, ensuring best design and accessibility practices were followed - Worked cross-functionally to generate marketing campaigns, resulting in 3x the engagement on content and 11,000 LinkedIn followers - Managed newsletters with over thousands of subscribers regarding topics on latest emerging technology (AI and web3) and scaling software companies - Utilized marketing tools such as Hubspot and Pathfactory to analyze and showcase campaign KPIs - Published and oversaw blog posts and Georgian’s Impact Podcast, seamlessly managing content delivery and engagement
W

Digital Communications Coordinator

Wilfrid Laurier UniversityOct 2018 - Aug 2021 • 2 yrs 11 mos- Designed and developed a website to generate awareness on project and an average of 500 daily impressions - Utilized strategic marketing tactics to organically increase followers by over 78% - Used analytic tools to track KPIs and develop performance reports for supervisors - Created content for social media platforms and newsletters to be shared with stakeholders

Education

University of Toronto

Master of Information Science, User Experience Design

Wilfrid Laurier University

Bachelor of Business Administration

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
UX Designer with a background in B2B SaaS and venture capital
I’m a UX designer with experience working in B2B SaaS. Prior to that, I was working in venture capital providing resources to help growth-stage startups scale their business.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ashley are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ashley Basco

UX Designer • User Researcher • Toronto, ON, CA • Open to relocation
Figma
UX research
UI/UX Design
Service design
High Fidelity Prototype
A/B Testing
Journey Mapping
Wireframing
Interviewing
Usability Testing
Available for hire fromNegotiable
Full-Time Roles

Projects

Redesigning StoreForce's legacy application

StoreForce was looking to update the user interface of their Employee Self-Service (ESS) application that is primarily used by over 230,000 retail employees. This project focused on the first redesign of the ESS app since its initial launch in 2019.

Accessible and secure onboarding

Led the redesign of the onboarding/initialization process of the ESS application

Work History

S

UX Designer

StoreForceMay 2023 - Jan 2024 • 9 mos- Collaborated with Product and Development team using agile methodology to deliver features at a rapid pace - Redesigned a mobile application with over 230,000 users and established a new design system, boosting global app ratings from 2.3 to 4.4 stars - Conducted UX research through interviews and questionnaires with stakeholders to inform design choices and prioritize tasks - Facilitated workshops and meetings with different functions to identify and understand user pain points - Created wireframes and high-fidelity prototypes to conduct usability tests to validate designs
F

UX Designer

Future Black FemaleJan 2024 - Apr 2024 • 4 mos- Conducted user interviews and user testing to inform design decisions - Designed high-fidelity prototypes for the Entrepreneurship Accelerator Program page that adhered to accessibility standards
G

Marketing Communications Associate

Georgian PartnersSep 2021 - May 2023 • 1 yr 9 mos- Worked with product owner to create a digital application for Georgian’s pre-investment program, writing microcopy for hundreds of pages - Collaborated with Marketing team to redesign Georgian's website, ensuring best design and accessibility practices were followed - Worked cross-functionally to generate marketing campaigns, resulting in 3x the engagement on content and 11,000 LinkedIn followers - Managed newsletters with over thousands of subscribers regarding topics on latest emerging technology (AI and web3) and scaling software companies - Utilized marketing tools such as Hubspot and Pathfactory to analyze and showcase campaign KPIs - Published and oversaw blog posts and Georgian’s Impact Podcast, seamlessly managing content delivery and engagement
W

Digital Communications Coordinator

Wilfrid Laurier UniversityOct 2018 - Aug 2021 • 2 yrs 11 mos- Designed and developed a website to generate awareness on project and an average of 500 daily impressions - Utilized strategic marketing tactics to organically increase followers by over 78% - Used analytic tools to track KPIs and develop performance reports for supervisors - Created content for social media platforms and newsletters to be shared with stakeholders

Education

University of Toronto

Master of Information Science, User Experience Design

Wilfrid Laurier University

Bachelor of Business Administration

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.