Top talent is on Pangea

You are viewing Keyue's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Keyue Chen

Creative & Brand Strategist • Copywriter • Product Analyst • New York, NY, US
Websites
MailChimp
Instagram Ads
Facebook Ads
TikTok
Customer Relationship Management
Creative Thinking
Analytical Thinking
Canva
Filmmaking
Content Creation
Graphic Design
Video Editing
Video Ad Campaigns
Photoshop
Google Analyics
HubSpot
SAS Programming
SQL
Wordpress
Microsoft Office
Microsoft Excel
Available for hire fromNegotiable
Contracts
Integrated Marketing Master's | Media Culture Communication Bachelor's
With a Bachelor's degree in Media, Culture, and Communication and a Master's degree in Integrated Marketing from New York University, this professional has a strong educational background. They also attended the New York University in Paris and the Affiliated High School of South China Normal University. Their experience includes roles such as Marketing Team at DROM, Global Marketing at APCO Worldwide, Account Executive at Condé Nast, Media Marketing at GAC FCA Automobiles, and Corporate Social Responsibility at Tencent. In these positions, they have demonstrated skills in event coordination, promotional efforts, press release drafting, social media management, and marketing campaign development. Their expertise extends to media relations, content creation, and market analysis. This individual's diverse experience and educational qualifications make them a well-rounded professional in the field of marketing and communications.

Work History

D

Marketing Team

DROMJan 2023 - Mar 2023 • 3 mosCoordinated live music performances with artists and elevated event visibility by crafting engaging event pages on the DROM website using Wordpress; Energized promotional efforts by designing event flyers and monthly event calendars using Adobe Photoshop and Illustrator; Spearheaded the press release for the Turkey Earthquake Fund Raising Concert, securing extensive media coverage through local media and influencer outreach
A

Global Marketing

APCO WorldwideJun 2022 - Aug 2022 • 3 mosWrote and pitched various press releases to media outlets such as Bloomberg, WSJ, NYT, Forbes; pitched podcasts and coordinated webinars; Created Twitter and LinkedIn social posts for the ESG Report and thought leadership articles; Designed banner for the July issue of Stay Ahead Newsletter for distribution on the APCO website and social media; Drafted weekly media report and industry report.
C

Account Executive

Condé NastMay 2021 - Aug 2021 • 4 mosDeveloped the marketing campaign proposal for GQ x Rolexs 2021 Perpetual Planet project covering social, digital and influencer marketing; Coordinated the social media launch for the August 2021 GQ cover story; Managed 10 client accounts, curated proposal decks, post-buy summaries and showcases; arranged weekly press releases on the GQ website.
G

Media Marketing

GAC FCA AutomobilesSep 2020 - Nov 2020 • 3 mosConstructed media placement and sponsorship plans based on department budget chart and the 2021 tv programming of the streaming platform iQiyi; Participated in analysis and preparation of digital advertising buying with TikTok; Managed a customer relationship event of over 300 customers covering 20 marketing gifting event.
T

Corporate Social Responsibility

TencentJun 2020 - Sep 2020 • 4 mosOperated two social media accounts daily; wrote, edited, and published social media articles; Conducted company and industry CSR research and drafted for the annual CSR performance report.

Education

N

New York University

Master's degree, Integrated Marketing2023 - 2024
N

New York University

Bachelors Degree, Media, Culture, and Communication2018 - 2022
N

New York University in Paris

2020
T

The Affiliated High School of South China Normal University

High School Diploma2015 - 2018
G

Georgetown University

Summer School, International Relations and Affairs, Acting2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Integrated Marketing Master's | Media Culture Communication Bachelor's
With a Bachelor's degree in Media, Culture, and Communication and a Master's degree in Integrated Marketing from New York University, this professional has a strong educational background. They also attended the New York University in Paris and the Affiliated High School of South China Normal University. Their experience includes roles such as Marketing Team at DROM, Global Marketing at APCO Worldwide, Account Executive at Condé Nast, Media Marketing at GAC FCA Automobiles, and Corporate Social Responsibility at Tencent. In these positions, they have demonstrated skills in event coordination, promotional efforts, press release drafting, social media management, and marketing campaign development. Their expertise extends to media relations, content creation, and market analysis. This individual's diverse experience and educational qualifications make them a well-rounded professional in the field of marketing and communications.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Keyue's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Keyue Chen

Creative & Brand Strategist • Copywriter • Product Analyst • New York, NY, US
Websites
MailChimp
Instagram Ads
Facebook Ads
TikTok
Customer Relationship Management
Creative Thinking
Analytical Thinking
Canva
Filmmaking
Content Creation
Graphic Design
Video Editing
Video Ad Campaigns
Photoshop
Google Analyics
HubSpot
SAS Programming
SQL
Wordpress
Microsoft Office
Microsoft Excel
Available for hire fromNegotiable
Contracts

Work History

D

Marketing Team

DROMJan 2023 - Mar 2023 • 3 mosCoordinated live music performances with artists and elevated event visibility by crafting engaging event pages on the DROM website using Wordpress; Energized promotional efforts by designing event flyers and monthly event calendars using Adobe Photoshop and Illustrator; Spearheaded the press release for the Turkey Earthquake Fund Raising Concert, securing extensive media coverage through local media and influencer outreach
A

Global Marketing

APCO WorldwideJun 2022 - Aug 2022 • 3 mosWrote and pitched various press releases to media outlets such as Bloomberg, WSJ, NYT, Forbes; pitched podcasts and coordinated webinars; Created Twitter and LinkedIn social posts for the ESG Report and thought leadership articles; Designed banner for the July issue of Stay Ahead Newsletter for distribution on the APCO website and social media; Drafted weekly media report and industry report.
C

Account Executive

Condé NastMay 2021 - Aug 2021 • 4 mosDeveloped the marketing campaign proposal for GQ x Rolexs 2021 Perpetual Planet project covering social, digital and influencer marketing; Coordinated the social media launch for the August 2021 GQ cover story; Managed 10 client accounts, curated proposal decks, post-buy summaries and showcases; arranged weekly press releases on the GQ website.
G

Media Marketing

GAC FCA AutomobilesSep 2020 - Nov 2020 • 3 mosConstructed media placement and sponsorship plans based on department budget chart and the 2021 tv programming of the streaming platform iQiyi; Participated in analysis and preparation of digital advertising buying with TikTok; Managed a customer relationship event of over 300 customers covering 20 marketing gifting event.
T

Corporate Social Responsibility

TencentJun 2020 - Sep 2020 • 4 mosOperated two social media accounts daily; wrote, edited, and published social media articles; Conducted company and industry CSR research and drafted for the annual CSR performance report.

Education

N

New York University

Master's degree, Integrated Marketing2023 - 2024
N

New York University

Bachelors Degree, Media, Culture, and Communication2018 - 2022
N

New York University in Paris

2020
T

The Affiliated High School of South China Normal University

High School Diploma2015 - 2018
G

Georgetown University

Summer School, International Relations and Affairs, Acting2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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