Top Talent like Barbara are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Barbara Martinez (Hughes)

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Integrated Media Strategist | Digital Marketing Expert
With a robust educational background in digital communication and marketing, including master's degrees from Universidad Camilo José Cela and MSMK, and a bachelor's from UCAB, I have cultivated a diverse career in media strategy and digital marketing. Currently, as an Integrated Performance Strategist at Lamark, I lead client presentations, develop media plans, and analyze campaign performance using tools like Google Analytics and Tableau. Previously, I served as a Paid Media Specialist at Flex Seal Family of Products, where I managed digital advertising campaigns across various platforms. My experience also includes roles as a Junior Account Executive at MRM//McCann and an Ecommerce Strategist at The Hip Tee, where I honed skills in content creation, CRM management, and market analysis. Additionally, I have a creative edge, having worked as a fashion photographer for Venezuelan designer Jufer Vasquez, contributing to brand identity through visual storytelling.

Work History

L

Integrated Performance Strategist

LamarkLeading client presentations and building integrated media plan proposals based on clients goals and objectives. Presenting recommendations, findings, and performance insights to client stakeholders from Google Analytics, Tableau, Semrush and advertising platforms. Developing KPI projections considering historical performance and clients objectives. Executing media campaigns as needed in select paid media channels including Facebook, Pinterest, Tik tok, Twitter, Google Ads, Microsoft Advertising and OTT/CTV (Tradedesk). Develop strategies and media mix plans for advertising efforts and organic tactics. Analyze campaign results and provide optimization and recommendations. Evaluating integrated user journey considering media mix, user experience, direct communication methods and creative approach.
F

Paid Media Specialist

Flex Seal Family of ProductsNov 2020 - Dec 2021 • 1 yr 2 mosPlanning and execution of digital advertising campaigns across multiple social media and streaming platforms (Hulu, Effect TV, Facebook, Instagram, Twitter, Tik Tok, Pinterest). Evaluation of social media advertising performance through KPIs analysis. Implementation of PPC strategies and video advertising on Google Adwords, Microsoft Advertising, Taboola and Verizon. Monitoring, evaluation, and analysis of paid ads campaigns through Google Analytics. Planning and execution of advertising initiatives, coordinating efforts with the e-commerce and creative department remotely. Execution of SMS marketing campaigns to increase customer database and engage in direct communication with clients.
M

Junior Account Executive and Content Creator

MRM//McCannFeb 2018 - Aug 2019 • 1 yr 7 mosParticipation in meetings with clients to discuss content marketing strategy and results from most recent initiatives. Writing and publication of content according to the communication strategy of the corporate website. Update website sections using Wordpress based on national daily news and content calendar. Planning, organization and live broadcast of press conferences and presentation of the company's results nationwide. Brainstorming sessions with the design team and contribution to the development of visual content (Infographics, images, videos).
T

Ecommerce and Digital Marketing Strategist

The Hip TeeMar 2018 - Dec 2018 • 10 mosImplementation and supervision of email marketing campaigns and their subsequent investigation with result analysis. Management of CRM software and the investigation of data to develop activities to: identify potential clients and their consumption habits, promote sales, leads. Coordination of content development and social media strategy. Monitoring and presentation of digital marketing statistics results, after the implementation of email marketing and social media campaigns. Budget review and bookkeeping. Market analysis (SWOT) and evaluation of direct competition. Continuous monitoring of social media statistics and performance through platforms like Google Analytics, FacebookAds.
Y

Fashion Photographer

Yufer Vasquez Fashion DesignerJan 2017 - Jan 2017 • 1 moFashion editorial for Venezuelan designer Jufer Vasquez. The creative concept PRADLEON alludes to the contrast between day-to-day situations and fashion, style, elegance. All the photos were taken in Caracas, Venezuela. This photo shoot contributed to the materialization of a more solid identity of the brand in social media platforms (Instagram specifically). Model: Orianna Marcantoni Styling: Maibelyn Planchez Photography: Bárbara Martinez Creative concept: Bárbara Martinez Production and lighting: Bárbara Martinez

Education

U

Universidad Camilo José Cela

Master's degree, Digital Communication and Media/Multimedia2018 - 2019
M

MSMK

Master's degree, Marketing/Marketing Management, General2018
U

UCAB - Universidad Católica Andrés Bello

Bachelor of Science in Communication Advertising, Estudios sobre comunicación y medios2012 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Integrated Media Strategist | Digital Marketing Expert
With a robust educational background in digital communication and marketing, including master's degrees from Universidad Camilo José Cela and MSMK, and a bachelor's from UCAB, I have cultivated a diverse career in media strategy and digital marketing. Currently, as an Integrated Performance Strategist at Lamark, I lead client presentations, develop media plans, and analyze campaign performance using tools like Google Analytics and Tableau. Previously, I served as a Paid Media Specialist at Flex Seal Family of Products, where I managed digital advertising campaigns across various platforms. My experience also includes roles as a Junior Account Executive at MRM//McCann and an Ecommerce Strategist at The Hip Tee, where I honed skills in content creation, CRM management, and market analysis. Additionally, I have a creative edge, having worked as a fashion photographer for Venezuelan designer Jufer Vasquez, contributing to brand identity through visual storytelling.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Barbara are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Barbara Martinez (Hughes)

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

L

Integrated Performance Strategist

LamarkLeading client presentations and building integrated media plan proposals based on clients goals and objectives. Presenting recommendations, findings, and performance insights to client stakeholders from Google Analytics, Tableau, Semrush and advertising platforms. Developing KPI projections considering historical performance and clients objectives. Executing media campaigns as needed in select paid media channels including Facebook, Pinterest, Tik tok, Twitter, Google Ads, Microsoft Advertising and OTT/CTV (Tradedesk). Develop strategies and media mix plans for advertising efforts and organic tactics. Analyze campaign results and provide optimization and recommendations. Evaluating integrated user journey considering media mix, user experience, direct communication methods and creative approach.
F

Paid Media Specialist

Flex Seal Family of ProductsNov 2020 - Dec 2021 • 1 yr 2 mosPlanning and execution of digital advertising campaigns across multiple social media and streaming platforms (Hulu, Effect TV, Facebook, Instagram, Twitter, Tik Tok, Pinterest). Evaluation of social media advertising performance through KPIs analysis. Implementation of PPC strategies and video advertising on Google Adwords, Microsoft Advertising, Taboola and Verizon. Monitoring, evaluation, and analysis of paid ads campaigns through Google Analytics. Planning and execution of advertising initiatives, coordinating efforts with the e-commerce and creative department remotely. Execution of SMS marketing campaigns to increase customer database and engage in direct communication with clients.
M

Junior Account Executive and Content Creator

MRM//McCannFeb 2018 - Aug 2019 • 1 yr 7 mosParticipation in meetings with clients to discuss content marketing strategy and results from most recent initiatives. Writing and publication of content according to the communication strategy of the corporate website. Update website sections using Wordpress based on national daily news and content calendar. Planning, organization and live broadcast of press conferences and presentation of the company's results nationwide. Brainstorming sessions with the design team and contribution to the development of visual content (Infographics, images, videos).
T

Ecommerce and Digital Marketing Strategist

The Hip TeeMar 2018 - Dec 2018 • 10 mosImplementation and supervision of email marketing campaigns and their subsequent investigation with result analysis. Management of CRM software and the investigation of data to develop activities to: identify potential clients and their consumption habits, promote sales, leads. Coordination of content development and social media strategy. Monitoring and presentation of digital marketing statistics results, after the implementation of email marketing and social media campaigns. Budget review and bookkeeping. Market analysis (SWOT) and evaluation of direct competition. Continuous monitoring of social media statistics and performance through platforms like Google Analytics, FacebookAds.
Y

Fashion Photographer

Yufer Vasquez Fashion DesignerJan 2017 - Jan 2017 • 1 moFashion editorial for Venezuelan designer Jufer Vasquez. The creative concept PRADLEON alludes to the contrast between day-to-day situations and fashion, style, elegance. All the photos were taken in Caracas, Venezuela. This photo shoot contributed to the materialization of a more solid identity of the brand in social media platforms (Instagram specifically). Model: Orianna Marcantoni Styling: Maibelyn Planchez Photography: Bárbara Martinez Creative concept: Bárbara Martinez Production and lighting: Bárbara Martinez

Education

U

Universidad Camilo José Cela

Master's degree, Digital Communication and Media/Multimedia2018 - 2019
M

MSMK

Master's degree, Marketing/Marketing Management, General2018
U

UCAB - Universidad Católica Andrés Bello

Bachelor of Science in Communication Advertising, Estudios sobre comunicación y medios2012 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.