Top Talent like Bonita are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Bonita Shimpfky

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Growth-Focused Demand Generation Leader
With an MBA in Finance and Marketing from Fordham Gabelli School of Business and a BA in International Finance from Lehigh University, this accomplished professional has excelled in various leadership roles. Currently serving as the Demand Generation Marketing Manager/Team Lead at CSAA Insurance Group, they have driven significant growth, exceeding performance plans by over 50% in multiple metrics. Their strategic initiatives have led to substantial improvements in customer conversion and business efficiency. Previously, they served as Business Controller at Steel Tube Investments LLC, where they significantly increased sales and streamlined operations. At Citi, they held pivotal roles, including Head of Planning and Budgeting and Chief of Staff, where they led transformative projects that enhanced financial discipline and operational efficiency. Their career also includes a period dedicated to full-time parenting, demonstrating a well-rounded approach to personal and professional life.

Work History

C

Demand Generation Marketing Manager/Team Lead

CSAA Insurance Group, a AAA InsurerLed multi-tiered direct mail and email acquisitions strategy for 13 AAA clubs, driving YoY profitable growth. 2023 performance exceeded plans by 57% in conversions and 53% in premium with 2024 YTD exceeding plan by 59% in policy enrollment and 58% in new business premium. Identified product competitive distinction opportunities in certain regions to boost customer conversion and usage by >55%. Enhanced drip marketing strategy to increase product conversion across all channels, generating >20% of annual new business. Led risk criteria tightening efforts to mitigate high risk business, resulting in 50% improvement in approval rates and 79% reduction in high-risk insurance product conversions. Grew non-AAA member policy program through 3rd party vendor list optimization efforts that led to 28% YoY investment growth and 76% new membership growth. Directed new creative content development, driving 19% higher conversion rates for non-AAA member business. Collaborated on Salesforce CRM platform migration to deliver an automated and unified customer journey. Promoted within 6 months to manage team of 4 senior marketing managers, providing leadership and mentorship to strengthen enterprise skills of critical thinking, customer focus, strategic thinking, and agile mindset. Created structure of accountability and action, improving standards of performance, and leading through change and transition. Negotiated and managed vendor contracts and relationships for new business and revenue growth. 2023 - nominated to participate in a highly selective (top 4%) 10-week Leaders Development Program to continue leadership development. 2024 - selected as part of Top Talent Placement Group (top 10%).
S

Business Controller/EA

Steel Tube Investments LLCJun 2019 - Dec 2021 • 2 yrs 7 mosStreamlined inventory control and accounts management, driving sales from $2MM in 2020 to $10MM+ in 2021. Built operational processes and researched ERP platform opportunities to simplify and automate inventory and financial management, leading to implementation of Oracle NetSuite. Joined as part-time EA for startup and promoted to Controller within first year. Managed financial reporting and oversaw training and payroll for new employees.
C

Full-time parenting

Career BreakJul 2014 - Dec 2021 • 7 yrs 6 mosTook time away from professional career to raise young children and manage household.
C

Head of Planning and Budgeting, Global Trade Product Technology Capabilities

CitiMar 2013 - Jul 2014 • 1 yr 5 mosOversaw budgeting and planning for $40MM in technology investments that delivered against $1.7B revenue goal. Created, sponsored, and implemented governance team and auditable process to deliver financial discipline and align investments with strategic objectives and focus on revenue growth. Led B2B global initiatives to integrate technology investments, achieving a 20% increase in project efficiency and collaborated with cross-functional teams on capacity planning.
C

Chief of Staff, Project Management and Business Re-engineering Office

CitiJun 2010 - Mar 2013 • 2 yrs 10 mosChampioned cross-functional re-engineering projects to reduce processing time by 66% and increasing customer Net Promoter Score by 20%. Spearheaded customer upgrade initiatives, generating $19MM in revenue growth; led project management from E2E (project charter, technology build, creative development, customer segmentation, customer service training, results tracking). Optimized sales scripts and reconciliation processes, improving cancellation rates by 88% and reducing vendor errors. Simplified operating best practices and processes to improve 3rd party vendor sales, product enrollments confirmation and sales reconciliation and successfully passed ARR and CFPB audits. Automated vendor database file transfer process to reduce manual errors and increase efficiency by over 40%. Restructured and managed team of 6 managers.

Education

F

Fordham Gabelli School of Business

MBA, Finance and Marketing2000 - 2002
L

Lehigh University

BA, International Finance1994 - 1998

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth-Focused Demand Generation Leader
With an MBA in Finance and Marketing from Fordham Gabelli School of Business and a BA in International Finance from Lehigh University, this accomplished professional has excelled in various leadership roles. Currently serving as the Demand Generation Marketing Manager/Team Lead at CSAA Insurance Group, they have driven significant growth, exceeding performance plans by over 50% in multiple metrics. Their strategic initiatives have led to substantial improvements in customer conversion and business efficiency. Previously, they served as Business Controller at Steel Tube Investments LLC, where they significantly increased sales and streamlined operations. At Citi, they held pivotal roles, including Head of Planning and Budgeting and Chief of Staff, where they led transformative projects that enhanced financial discipline and operational efficiency. Their career also includes a period dedicated to full-time parenting, demonstrating a well-rounded approach to personal and professional life.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Bonita are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Bonita Shimpfky

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

C

Demand Generation Marketing Manager/Team Lead

CSAA Insurance Group, a AAA InsurerLed multi-tiered direct mail and email acquisitions strategy for 13 AAA clubs, driving YoY profitable growth. 2023 performance exceeded plans by 57% in conversions and 53% in premium with 2024 YTD exceeding plan by 59% in policy enrollment and 58% in new business premium. Identified product competitive distinction opportunities in certain regions to boost customer conversion and usage by >55%. Enhanced drip marketing strategy to increase product conversion across all channels, generating >20% of annual new business. Led risk criteria tightening efforts to mitigate high risk business, resulting in 50% improvement in approval rates and 79% reduction in high-risk insurance product conversions. Grew non-AAA member policy program through 3rd party vendor list optimization efforts that led to 28% YoY investment growth and 76% new membership growth. Directed new creative content development, driving 19% higher conversion rates for non-AAA member business. Collaborated on Salesforce CRM platform migration to deliver an automated and unified customer journey. Promoted within 6 months to manage team of 4 senior marketing managers, providing leadership and mentorship to strengthen enterprise skills of critical thinking, customer focus, strategic thinking, and agile mindset. Created structure of accountability and action, improving standards of performance, and leading through change and transition. Negotiated and managed vendor contracts and relationships for new business and revenue growth. 2023 - nominated to participate in a highly selective (top 4%) 10-week Leaders Development Program to continue leadership development. 2024 - selected as part of Top Talent Placement Group (top 10%).
S

Business Controller/EA

Steel Tube Investments LLCJun 2019 - Dec 2021 • 2 yrs 7 mosStreamlined inventory control and accounts management, driving sales from $2MM in 2020 to $10MM+ in 2021. Built operational processes and researched ERP platform opportunities to simplify and automate inventory and financial management, leading to implementation of Oracle NetSuite. Joined as part-time EA for startup and promoted to Controller within first year. Managed financial reporting and oversaw training and payroll for new employees.
C

Full-time parenting

Career BreakJul 2014 - Dec 2021 • 7 yrs 6 mosTook time away from professional career to raise young children and manage household.
C

Head of Planning and Budgeting, Global Trade Product Technology Capabilities

CitiMar 2013 - Jul 2014 • 1 yr 5 mosOversaw budgeting and planning for $40MM in technology investments that delivered against $1.7B revenue goal. Created, sponsored, and implemented governance team and auditable process to deliver financial discipline and align investments with strategic objectives and focus on revenue growth. Led B2B global initiatives to integrate technology investments, achieving a 20% increase in project efficiency and collaborated with cross-functional teams on capacity planning.
C

Chief of Staff, Project Management and Business Re-engineering Office

CitiJun 2010 - Mar 2013 • 2 yrs 10 mosChampioned cross-functional re-engineering projects to reduce processing time by 66% and increasing customer Net Promoter Score by 20%. Spearheaded customer upgrade initiatives, generating $19MM in revenue growth; led project management from E2E (project charter, technology build, creative development, customer segmentation, customer service training, results tracking). Optimized sales scripts and reconciliation processes, improving cancellation rates by 88% and reducing vendor errors. Simplified operating best practices and processes to improve 3rd party vendor sales, product enrollments confirmation and sales reconciliation and successfully passed ARR and CFPB audits. Automated vendor database file transfer process to reduce manual errors and increase efficiency by over 40%. Restructured and managed team of 6 managers.

Education

F

Fordham Gabelli School of Business

MBA, Finance and Marketing2000 - 2002
L

Lehigh University

BA, International Finance1994 - 1998

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.