Top talent is on Pangea
You are viewing Brandon's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Brandon Smith
Content Marketing Manager • Growth Marketing Manager • Houston, TX, US
Growth Marketing
Social Media Marketing
Brand Strategy
Digital Marketing
Paid Ads
Go-to-market Strategy
A/B Testing
Lead Generation
Product Marketing
Marketing
Marketing Strategy
Experienced Director of Marketing with a proven track record of generating growth and revenue through successful demand-focused campaigns.
Greetings, Pangea community! As a #Girldad of 3, I've mastered the art of balancing building brands and keeping my family full of love, laughter, and fun.
With 12 years of marketing leadership experience and a talent for storytelling, demand generation, and content marketing, I'm a successful Head of Marketing who drives revenue growth for B2B startups and enterprises.
Let's connect and chat about marketing or just share a good laugh!
Projects
Work History
D
Director of Marketing
DelhiveryApr 2022 - Mar 2023 • 1 yr• Hired/Directed a team of 3 in developing new product launch in SaaS and PaaS for developer community, increasing user activity by 83%, yielding a 40% increase in new business and company going public on NYSE • Managed paid search, display, retargeting, and social campaigns, resulting in a 68% increase in ROI, a CAC/ LTV Optimization resulting in lifetime value growth of +42%, and cost of customer acquisition reduction with a marketing budget of $800k+ using content marketing strategies and A/B testing tools. • Enhanced and developed a well-defined marketing campaign strategy, achieving a 48% increase in monthly recurring revenue (MRR) and a 73% spike in customer acquisitions while generating over $80M ARR. • Create and optimize product GTM positioning, including market need, value proposition, stakeholders/targets, market trends, competitive/complementary offering analysis, partnerships and metrics demonstrating value creation as well as market development • Collaborated with Product and Dev teams to identify and prioritize modification of features for existing products or design and development of new products using both qualitative and quantitative insights; Guide product messaging and positioning, sales collateral, demos, presentations, and sales collateral based on customer insights and market landscape Marketing Communications Manager • Remote • Full-time • 05/2021 - 04/P
Marketing Communications Manager
Plainsight May 2021 - Apr 2022 • 1 yrRecruit/develop/manage a team of 5, creating demand generation campaigns; $2.2M pipeline in 8 months; influencer campaigns increasing brand awareness by 65%, followers by 50%, and engagement by 60% building a community of 5k users • Developed and executed a comprehensive marketing plan including content creation, ABM, demand generation, lead nurturing, paid search and virtual events that support the company's growth goals and objectives, resulting in a 50% increase in sales revenue. • Collaborated with product development and sales teams to create product positioning and go-to-market strategies, resulting in a 25% increase in lead generation. • Manage marketing budget and track performance against key metrics, resulting in a 15% reduction in marketing expenses while achieving desired results by refining strategy identifying OKRs and KPIs that serve as our foundation for growth • Build and maintain strong relationships with media, influencers, and other key stakeholders such as PR, resulting in a 20% increase in media coverage and brand visibility developing brand and voice on twitter, and developing strategies for various media (reddit, tiktok, youtube, etc)A
Senior Growth Marketing Manager
Altus GroupJan 2019 - May 2021 • 2 yrs 5 mos Implemented a multi-channel performance marketing strategy that resulted in a 60% increase in customer acquisition and a 45% increase in customer retention over a 9-month period. • Grew pipeline by $430k and increased the number of new business by 1.6X in 9 months through implementing a combination of an ABM and demand generation model that included hiring and managing a team of 5 marketing professionals, setting goals and objectives, allocating resources, and providing leadership. • Oversaw a budget of $1.2M, ensuring optimal campaign delivery while collaborating with cross-functional teams, including product, sales, and customer success, to ensure alignment and drive growth. • Managed marketing data and metrics, carried out data analysis, and generated monthly, quarterly, and annual reports to track progress against stated objectives. • Implemented a multichannel performance marketing strategy (Salesforce) that resulted in a 60% increase in customer acquisition and a 45% increase in customer retention over a 9-month period. • Managed SDR and marketing team growing revenue pipeline by $2.2M and increased the number of new customers by 1.6X in 9 months through implementing a combination of an ABM and demand generation, content creation, partnerships, and social media engagement activities. • Oversaw a budget of $1.2M with paid advertising, ensuring GTM best practices while collaborating with cross-functional teams, including product, sales, and customer success, to ensure alignment and conversion optimization. • Collaborated with Product to continuously improve how products were brought to the market, resulting in a 30% increase in customer satisfaction while developing unique messaging and positioningEducation
University of Houston
Graduate Degree, Business Administration Aug 2010 - May 2012University of Houston
Bachelor's Degree, MarketingAug 2005 - Dec 2007How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Experienced Director of Marketing with a proven track record of generating growth and revenue through successful demand-focused campaigns.
Greetings, Pangea community! As a #Girldad of 3, I've mastered the art of balancing building brands and keeping my family full of love, laughter, and fun.
With 12 years of marketing leadership experience and a talent for storytelling, demand generation, and content marketing, I'm a successful Head of Marketing who drives revenue growth for B2B startups and enterprises.
Let's connect and chat about marketing or just share a good laugh!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Brandon's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Brandon Smith
Content Marketing Manager • Growth Marketing Manager • Houston, TX, US
Growth Marketing
Social Media Marketing
Brand Strategy
Digital Marketing
Paid Ads
Go-to-market Strategy
A/B Testing
Lead Generation
Product Marketing
Marketing
Marketing Strategy
Projects
Work History
D
Director of Marketing
DelhiveryApr 2022 - Mar 2023 • 1 yr• Hired/Directed a team of 3 in developing new product launch in SaaS and PaaS for developer community, increasing user activity by 83%, yielding a 40% increase in new business and company going public on NYSE • Managed paid search, display, retargeting, and social campaigns, resulting in a 68% increase in ROI, a CAC/ LTV Optimization resulting in lifetime value growth of +42%, and cost of customer acquisition reduction with a marketing budget of $800k+ using content marketing strategies and A/B testing tools. • Enhanced and developed a well-defined marketing campaign strategy, achieving a 48% increase in monthly recurring revenue (MRR) and a 73% spike in customer acquisitions while generating over $80M ARR. • Create and optimize product GTM positioning, including market need, value proposition, stakeholders/targets, market trends, competitive/complementary offering analysis, partnerships and metrics demonstrating value creation as well as market development • Collaborated with Product and Dev teams to identify and prioritize modification of features for existing products or design and development of new products using both qualitative and quantitative insights; Guide product messaging and positioning, sales collateral, demos, presentations, and sales collateral based on customer insights and market landscape Marketing Communications Manager • Remote • Full-time • 05/2021 - 04/P
Marketing Communications Manager
Plainsight May 2021 - Apr 2022 • 1 yrRecruit/develop/manage a team of 5, creating demand generation campaigns; $2.2M pipeline in 8 months; influencer campaigns increasing brand awareness by 65%, followers by 50%, and engagement by 60% building a community of 5k users • Developed and executed a comprehensive marketing plan including content creation, ABM, demand generation, lead nurturing, paid search and virtual events that support the company's growth goals and objectives, resulting in a 50% increase in sales revenue. • Collaborated with product development and sales teams to create product positioning and go-to-market strategies, resulting in a 25% increase in lead generation. • Manage marketing budget and track performance against key metrics, resulting in a 15% reduction in marketing expenses while achieving desired results by refining strategy identifying OKRs and KPIs that serve as our foundation for growth • Build and maintain strong relationships with media, influencers, and other key stakeholders such as PR, resulting in a 20% increase in media coverage and brand visibility developing brand and voice on twitter, and developing strategies for various media (reddit, tiktok, youtube, etc)A
Senior Growth Marketing Manager
Altus GroupJan 2019 - May 2021 • 2 yrs 5 mos Implemented a multi-channel performance marketing strategy that resulted in a 60% increase in customer acquisition and a 45% increase in customer retention over a 9-month period. • Grew pipeline by $430k and increased the number of new business by 1.6X in 9 months through implementing a combination of an ABM and demand generation model that included hiring and managing a team of 5 marketing professionals, setting goals and objectives, allocating resources, and providing leadership. • Oversaw a budget of $1.2M, ensuring optimal campaign delivery while collaborating with cross-functional teams, including product, sales, and customer success, to ensure alignment and drive growth. • Managed marketing data and metrics, carried out data analysis, and generated monthly, quarterly, and annual reports to track progress against stated objectives. • Implemented a multichannel performance marketing strategy (Salesforce) that resulted in a 60% increase in customer acquisition and a 45% increase in customer retention over a 9-month period. • Managed SDR and marketing team growing revenue pipeline by $2.2M and increased the number of new customers by 1.6X in 9 months through implementing a combination of an ABM and demand generation, content creation, partnerships, and social media engagement activities. • Oversaw a budget of $1.2M with paid advertising, ensuring GTM best practices while collaborating with cross-functional teams, including product, sales, and customer success, to ensure alignment and conversion optimization. • Collaborated with Product to continuously improve how products were brought to the market, resulting in a 30% increase in customer satisfaction while developing unique messaging and positioningEducation
University of Houston
Graduate Degree, Business Administration Aug 2010 - May 2012University of Houston
Bachelor's Degree, MarketingAug 2005 - Dec 2007How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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