Top Talent like Celena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Celena Chong

Growth Marketing Manager • Los Angeles, CA, US
Lead Generation
Creative Marketing
TikTok
Marketing
Emails
Marketing Analytics
Community Building
Growth Marketing
Available for hire fromNegotiable
Contracts
Growth Marketing Expert | User Acquisition Specialist
An accomplished marketing professional with a Master's in Business from Northwestern University's Kellogg School of Management and a background in Journalism, Economics, and Integrated Marketing from Northwestern University. Currently serving as a Growth Marketing Consultant for multiple tech startups, specializing in user acquisition and lifecycle pipeline development. Previous roles include Marketing Lead at Lendtable, where I drove significant growth in user acquisition and lifecycle strategies, and various growth management positions at Deliverr Inc., focusing on strategic partnerships, events, social media, and user acquisition. My expertise spans paid advertising, organic acquisition, lifecycle marketing, and performance marketing, with a proven track record of driving revenue growth, increasing user engagement, and optimizing marketing strategies across diverse industries.

Work History

M

Growth Marketing Consultant

Multiple ClientsTook some time off to build my music career -- took on Fractional CMO and Growth Marketing Consultant duties for tech startups during the day. Currently helping two B2C tech companies build out their user acquisition and lifecycle pipeline from scratch so they can hit fundraising targets. Roles include: - Growth Marketing Manager for a series A B2C hardware company. - Marketing Operations Lead for Amazon Keto products business spending $200k a month. - Performance Marketer for a Chrome Extension that provides shopping recommendations. - Marketing Manager for a fitness app directing paid social strategy. - Performance Marketer for an entertainment company promoting festivals, shows, and events. - Marketing Manager for a popular Substack newsletter to grow its subscriber base.
L

Marketing Lead

LendtableMar 2021 - Sep 2022 • 1 yr 7 mosPaid: Built entire user acquisition strategy for paid advertising, paid search, and field marketing experiments, resulting in: - $6M+ in overall loan volume, starting from $15k a month - Increase from 8 to 200+ monthly average customers - 15% growth in revenue with cross-sell promotions - 0-12,000 TikTok followers in 1 month, and Instagram followers to increase by 38% in 3 months Lifecycle: Pioneered all growth & monetization initiatives across product roadmap via automated email & SMS programs, guiding users through their financial journey. Owned lifecycle strategy and execution for company-wide initiatives, spanning channel/funnel optimizations and product launches, increasing overall revenue, retention, and LTV. Increased conversion rate by 70% with SMS and email. Launched net-new lifecycle journeys, segmenting users by age, industry, company, and drop-off stages.
D

Lead, Strategic Partnerships, Events and Social

Deliverr Inc.Dec 2020 - Mar 2021 • 4 mosLed strategic partnerships, events, and social media initiatives to enhance brand presence and drive engagement.
D

Growth Manager, User Acquisition

Deliverr Inc.Apr 2020 - Dec 2020 • 9 mosRan strategy for organic acquisition initiatives and website experimentation. Conducted A/B, split URL, and multivariate website experiments/promotions for signup conversion, dashboard messaging, and assisted lead generation efforts. Hosted Multi-channel Millionaire, a branded podcast that opens the playbook of elite 8-9 figure sellers and industry experts.
D

Growth Manager, Activation

Deliverr Inc.Feb 2019 - Apr 2020 • 1 yr 3 mosRan marketing experiments and promotions to new and inactive clients, implemented SMS/voicemail and dashboard messaging, optimized product workflows, investigated funnels, and created out-of-the-box multi-touch marketing campaigns.

Education

N

Northwestern University - Kellogg School of Management

Master's in Business, Business, Management, Marketing, and Related Support Services
N

Northwestern University

Journalism (Major), Economics (Minor), Integrated Marketing Certificate
N

Naperville North

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Growth Marketing Expert | User Acquisition Specialist
An accomplished marketing professional with a Master's in Business from Northwestern University's Kellogg School of Management and a background in Journalism, Economics, and Integrated Marketing from Northwestern University. Currently serving as a Growth Marketing Consultant for multiple tech startups, specializing in user acquisition and lifecycle pipeline development. Previous roles include Marketing Lead at Lendtable, where I drove significant growth in user acquisition and lifecycle strategies, and various growth management positions at Deliverr Inc., focusing on strategic partnerships, events, social media, and user acquisition. My expertise spans paid advertising, organic acquisition, lifecycle marketing, and performance marketing, with a proven track record of driving revenue growth, increasing user engagement, and optimizing marketing strategies across diverse industries.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Celena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Celena Chong

Growth Marketing Manager • Los Angeles, CA, US
Lead Generation
Creative Marketing
TikTok
Marketing
Emails
Marketing Analytics
Community Building
Growth Marketing
Available for hire fromNegotiable
Contracts

Work History

M

Growth Marketing Consultant

Multiple ClientsTook some time off to build my music career -- took on Fractional CMO and Growth Marketing Consultant duties for tech startups during the day. Currently helping two B2C tech companies build out their user acquisition and lifecycle pipeline from scratch so they can hit fundraising targets. Roles include: - Growth Marketing Manager for a series A B2C hardware company. - Marketing Operations Lead for Amazon Keto products business spending $200k a month. - Performance Marketer for a Chrome Extension that provides shopping recommendations. - Marketing Manager for a fitness app directing paid social strategy. - Performance Marketer for an entertainment company promoting festivals, shows, and events. - Marketing Manager for a popular Substack newsletter to grow its subscriber base.
L

Marketing Lead

LendtableMar 2021 - Sep 2022 • 1 yr 7 mosPaid: Built entire user acquisition strategy for paid advertising, paid search, and field marketing experiments, resulting in: - $6M+ in overall loan volume, starting from $15k a month - Increase from 8 to 200+ monthly average customers - 15% growth in revenue with cross-sell promotions - 0-12,000 TikTok followers in 1 month, and Instagram followers to increase by 38% in 3 months Lifecycle: Pioneered all growth & monetization initiatives across product roadmap via automated email & SMS programs, guiding users through their financial journey. Owned lifecycle strategy and execution for company-wide initiatives, spanning channel/funnel optimizations and product launches, increasing overall revenue, retention, and LTV. Increased conversion rate by 70% with SMS and email. Launched net-new lifecycle journeys, segmenting users by age, industry, company, and drop-off stages.
D

Lead, Strategic Partnerships, Events and Social

Deliverr Inc.Dec 2020 - Mar 2021 • 4 mosLed strategic partnerships, events, and social media initiatives to enhance brand presence and drive engagement.
D

Growth Manager, User Acquisition

Deliverr Inc.Apr 2020 - Dec 2020 • 9 mosRan strategy for organic acquisition initiatives and website experimentation. Conducted A/B, split URL, and multivariate website experiments/promotions for signup conversion, dashboard messaging, and assisted lead generation efforts. Hosted Multi-channel Millionaire, a branded podcast that opens the playbook of elite 8-9 figure sellers and industry experts.
D

Growth Manager, Activation

Deliverr Inc.Feb 2019 - Apr 2020 • 1 yr 3 mosRan marketing experiments and promotions to new and inactive clients, implemented SMS/voicemail and dashboard messaging, optimized product workflows, investigated funnels, and created out-of-the-box multi-touch marketing campaigns.

Education

N

Northwestern University - Kellogg School of Management

Master's in Business, Business, Management, Marketing, and Related Support Services
N

Northwestern University

Journalism (Major), Economics (Minor), Integrated Marketing Certificate
N

Naperville North

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.