Chandrima Ghosh

Growth Marketing Manager • Product Marketing Manager • Email Marketing Specialist • Toronto, ON, CA

Digital Marketing

Market Research

Messaging Strategy

Media Communications

Advertising

Market Sizing

Campaign Management

Product Marketing

Content Development

Go-to-market Strategy

Available for hire fromNegotiable

Contracts

Full-Time Roles

Strategic MBA | Product Marketing Specialist

Hi I am Chandrima and I bring five years of extensive experience in growth marketing and product communications within retail and tech consulting startups, yet I remain industry-agnostic. I am adept at managing complex projects that span the full marketing funnel and align with strategic business objectives. My proactive working style, backed by my Type-A personality and successful project delivery record, ensures I can manage highly interdependent projects with finesse. My people management skills and strong bias for action effectively equip me to deliver results for fast-growing companies and resonate at the strategic level, aligning perfectly with my project goals. I hope we can chat about the possibility of working together.

Projects

MICROSOFT AI CLOUD PARTNER PROGRAM

Led a joint digital marketing promotion with Accenture and the Microsoft AI Cloud Partner Program, focusing on LinkedIn lead generation. • Used advanced segmentation and retargeting strategies for users who engaged with >50% of our gated content but did not subscribe | 50% increase in conversion rates from these targeted offers.See More

AUGMENTED REALITY HEALTHCARE SAAS SOLUTION

Collaborated with product and engineering teams to develop an innovative AR-based solution for Zydus Cadila Pharmaceuticals' medical representatives. • Boosted unique visitors and generated Marketing Qualified Leads (MQLs) for the B2B SaaS product See More

RETAIL CROSS-PROMOTIONS

• Rolled out bundled promotions between high-traffic and niche brands, resulting in a 30% sales uplift for targeted weaker brands. • Led co-branded events that increased foot traffic by 20% and 50% increase in social media engagement for lesser-known brands during the festive season. See More

Work History

Senior Product Marketing Associate

Incept Data Solutions, Inc.Contract EmployeeLed the launch of DG Academy, Incept Staff Augmentation, and GovCon MediaWorks, building a product suite and deepening Incept’s market reach through strategic sales and marketing integration. • Developed robust go-to-market strategies, identified target audiences and key differentiators, established the content marketing discipline, creating detailed workflows and messaging frameworks before going live. • Key initiatives included launching 3 MVP websites, executing phased outreach campaigns, and leveraging social media to drive community engagement. • Took live the new hire-train-deploy program, with a paid social conversion rate of 41.7%. Average landing page session duration up 40% since launch. • Consistently gathered customer feedback through survey evaluations to assess CSAT and improvement areas. • Generated 30+ landing pages and grew a focused email list to 10,000+ using HubSpot and Apollo for lead generation. • Prioritized CTA-driven analytics to track performance, resulting in over 100 high-quality leads while also maintaining a high program completion rate of 85%. • Closely collaborated with SharePoint developers, the TD&L team, and SMEs, while ensuring that the product branding met high usability and aesthetic standards alongside the design team.

Change Management Communications Specialist

AccentureFull-time EmployeeJul 2021 - Dec 2022 • 1 yr 6 mosManaged 29 contracts as a communications leader for client Microsoft, delivering high-impact change campaigns and managing complex projects. • Worked closely with the various portfolio leads to help grow and renew contracts worth $2M through sales conversations by storytelling, engaging governance communication, and strategic messaging. • Created impactful sales enablement material viz newsletters, infographics, case studies, whitepapers, articles, podcasts, blogs, tutorials, journey maps, videos, etc. • Partnered with client stakeholders to create and manage a change influencer network of 50+ employees to achieve compliant behaviour through AI and cybersecurity adoption campaigns. • Led focused creative campaigns to reward and recognize desired values among a multi-generational workforce. • Enabled co-creation through visioning workshops with a focus on mindset shift and achieving #OneTeamOneDream goal. Won three consecutive Spot awards for outstanding contributions.

Manager - Marketing and Commercialization

Virtuous RetailFull-time EmployeeMay 2019 - Jul 2021 • 2 yrs 3 mosncreased footfall by 125% and tripled in-store conversions with strategic multi-channel marketing. • Created a 360-degree digital re-launch strategy, resulting in 60% more social media engagement, and 15% higher footfalls above target. • Leveraged influencers, partnerships, publications, and enthusiastic video content to generate $8.5 Mn in PR value from 12 high-key events. • Implemented a Go-To-Market Strategy for the launch of a Loyalty App to combat the COVID-19 setback on sales: 5,000+ downloads in the first quarter. • Enhanced digital traffic by 130% through learning and experimenting with SEO optimization. • Conducted brand studies via surveys and FGDs, identifying key shopping behaviors in the retail catchment area. • Led persona-driven campaigns boosting ROAS by 35% via digital, print, radio, and out-of-home advertising.

Management Intern

Gateway TechnoLabs Pvt. Ltd. (Gateway Group of Companies)InternApr 2018 - May 2018 • 2 mosCollaborated with product and engineering teams to develop an innovative AR-based solution for Zydus Cadila Pharmaceuticals' medical representatives. • Boosted unique visitors and generated Marketing Qualified Leads (MQLs) for the B2B SaaS product.

Education

MICA Ahmedabad

MBA, Strategic Marketing and CommunicationsMay 2017 - Apr 2019

University of Delhi

BA Honors, EconomicsApr 2013 - Mar 2017

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