Top Talent like Chandrima are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Chandrima Ghosh

Growth Marketing Manager • Product Marketing Manager • Email Marketing Specialist • Toronto, ON, CA
Digital Marketing
Market Research
Messaging Strategy
Media Communications
Advertising
Market Sizing
Campaign Management
Product Marketing
Content Development
Go-to-market Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles
Strategic MBA | Product Marketing Specialist
Hi I am Chandrima and I bring five years of extensive experience in growth marketing and product communications within retail and tech consulting startups, yet I remain industry-agnostic. I am adept at managing complex projects that span the full marketing funnel and align with strategic business objectives. My proactive working style, backed by my Type-A personality and successful project delivery record, ensures I can manage highly interdependent projects with finesse. My people management skills and strong bias for action effectively equip me to deliver results for fast-growing companies and resonate at the strategic level, aligning perfectly with my project goals. I hope we can chat about the possibility of working together.

Projects

MICROSOFT AI CLOUD PARTNER PROGRAM

Led a joint digital marketing promotion with Accenture and the Microsoft AI Cloud Partner Program, focusing on LinkedIn lead generation. • Used advanced segmentation and retargeting strategies for users who engaged with >50% of our gated content but did not subscribe | 50% increase in conversion rates from these targeted offers.See More

AUGMENTED REALITY HEALTHCARE SAAS SOLUTION

Collaborated with product and engineering teams to develop an innovative AR-based solution for Zydus Cadila Pharmaceuticals' medical representatives. • Boosted unique visitors and generated Marketing Qualified Leads (MQLs) for the B2B SaaS product See More

RETAIL CROSS-PROMOTIONS

• Rolled out bundled promotions between high-traffic and niche brands, resulting in a 30% sales uplift for targeted weaker brands. • Led co-branded events that increased foot traffic by 20% and 50% increase in social media engagement for lesser-known brands during the festive season. See More

Work History

I

Senior Product Marketing Associate

Incept Data Solutions, Inc.Contract EmployeeLed the launch of DG Academy, Incept Staff Augmentation, and GovCon MediaWorks, building a product suite and deepening Incept’s market reach through strategic sales and marketing integration. • Developed robust go-to-market strategies, identified target audiences and key differentiators, established the content marketing discipline, creating detailed workflows and messaging frameworks before going live. • Key initiatives included launching 3 MVP websites, executing phased outreach campaigns, and leveraging social media to drive community engagement. • Took live the new hire-train-deploy program, with a paid social conversion rate of 41.7%. Average landing page session duration up 40% since launch. • Consistently gathered customer feedback through survey evaluations to assess CSAT and improvement areas. • Generated 30+ landing pages and grew a focused email list to 10,000+ using HubSpot and Apollo for lead generation. • Prioritized CTA-driven analytics to track performance, resulting in over 100 high-quality leads while also maintaining a high program completion rate of 85%. • Closely collaborated with SharePoint developers, the TD&L team, and SMEs, while ensuring that the product branding met high usability and aesthetic standards alongside the design team.
A

Change Management Communications Specialist

AccentureFull-time EmployeeJul 2021 - Dec 2022 • 1 yr 6 mosManaged 29 contracts as a communications leader for client Microsoft, delivering high-impact change campaigns and managing complex projects. • Worked closely with the various portfolio leads to help grow and renew contracts worth $2M through sales conversations by storytelling, engaging governance communication, and strategic messaging. • Created impactful sales enablement material viz newsletters, infographics, case studies, whitepapers, articles, podcasts, blogs, tutorials, journey maps, videos, etc. • Partnered with client stakeholders to create and manage a change influencer network of 50+ employees to achieve compliant behaviour through AI and cybersecurity adoption campaigns. • Led focused creative campaigns to reward and recognize desired values among a multi-generational workforce. • Enabled co-creation through visioning workshops with a focus on mindset shift and achieving #OneTeamOneDream goal. Won three consecutive Spot awards for outstanding contributions.
V

Manager - Marketing and Commercialization

Virtuous RetailFull-time EmployeeMay 2019 - Jul 2021 • 2 yrs 3 mosncreased footfall by 125% and tripled in-store conversions with strategic multi-channel marketing. • Created a 360-degree digital re-launch strategy, resulting in 60% more social media engagement, and 15% higher footfalls above target. • Leveraged influencers, partnerships, publications, and enthusiastic video content to generate $8.5 Mn in PR value from 12 high-key events. • Implemented a Go-To-Market Strategy for the launch of a Loyalty App to combat the COVID-19 setback on sales: 5,000+ downloads in the first quarter. • Enhanced digital traffic by 130% through learning and experimenting with SEO optimization. • Conducted brand studies via surveys and FGDs, identifying key shopping behaviors in the retail catchment area. • Led persona-driven campaigns boosting ROAS by 35% via digital, print, radio, and out-of-home advertising.
G

Management Intern

Gateway TechnoLabs Pvt. Ltd. (Gateway Group of Companies)InternApr 2018 - May 2018 • 2 mosCollaborated with product and engineering teams to develop an innovative AR-based solution for Zydus Cadila Pharmaceuticals' medical representatives. • Boosted unique visitors and generated Marketing Qualified Leads (MQLs) for the B2B SaaS product.

Education

M

MICA Ahmedabad

MBA, Strategic Marketing and CommunicationsMay 2017 - Apr 2019
U

University of Delhi

BA Honors, EconomicsApr 2013 - Mar 2017

Similar Pangeans

Chandrima Ghosh

Strategic Marketing MBA | Communications Specialist
Product Marketing • 5 years of exp. • New York, NY, US

Ayush Sharma

Building brands that perform, not just exist! MARKETING & STRATEGY CONSULTANT | SCALED 15+ BRANDS | LEAN SIX SIGMA GREEN BELT
Growth Marketing Management • 3 years of exp. • New Delhi, DL, IN

Nabeel Aftab

Product Marketing and Growth Specialist | GTM Strategy | Product-Led Growth | Product Strategy | Demand Generation | B2B Marketing
Product Marketing • Growth Product Management • Email Marketing • 6 years of exp. • SF, CA, US

Nilay Jayswal

5+ Years in B2B SaaS Growth Marketing | Experienced in Advertising, Analytics and Automation | Mentor at GrowthMentor | MBA in Marketing & Strategy
Growth Marketing Management • Content Marketing • Email Marketing • 5 years of exp. • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic MBA | Product Marketing Specialist
Hi I am Chandrima and I bring five years of extensive experience in growth marketing and product communications within retail and tech consulting startups, yet I remain industry-agnostic. I am adept at managing complex projects that span the full marketing funnel and align with strategic business objectives. My proactive working style, backed by my Type-A personality and successful project delivery record, ensures I can manage highly interdependent projects with finesse. My people management skills and strong bias for action effectively equip me to deliver results for fast-growing companies and resonate at the strategic level, aligning perfectly with my project goals. I hope we can chat about the possibility of working together.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Chandrima Ghosh

Strategic Marketing MBA | Communications Specialist
Product Marketing • 5 years of exp. • New York, NY, US

Ayush Sharma

Building brands that perform, not just exist! MARKETING & STRATEGY CONSULTANT | SCALED 15+ BRANDS | LEAN SIX SIGMA GREEN BELT
Growth Marketing Management • 3 years of exp. • New Delhi, DL, IN

Nabeel Aftab

Product Marketing and Growth Specialist | GTM Strategy | Product-Led Growth | Product Strategy | Demand Generation | B2B Marketing
Product Marketing • Growth Product Management • Email Marketing • 6 years of exp. • SF, CA, US

Nilay Jayswal

5+ Years in B2B SaaS Growth Marketing | Experienced in Advertising, Analytics and Automation | Mentor at GrowthMentor | MBA in Marketing & Strategy
Growth Marketing Management • Content Marketing • Email Marketing • 5 years of exp. • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY

Top Talent like Chandrima are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Chandrima Ghosh

Growth Marketing Manager • Product Marketing Manager • Email Marketing Specialist • Toronto, ON, CA
Digital Marketing
Market Research
Messaging Strategy
Media Communications
Advertising
Market Sizing
Campaign Management
Product Marketing
Content Development
Go-to-market Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

MICROSOFT AI CLOUD PARTNER PROGRAM

Led a joint digital marketing promotion with Accenture and the Microsoft AI Cloud Partner Program, focusing on LinkedIn lead generation. • Used advanced segmentation and retargeting strategies for users who engaged with >50% of our gated content but did not subscribe | 50% increase in conversion rates from these targeted offers.

AUGMENTED REALITY HEALTHCARE SAAS SOLUTION

Collaborated with product and engineering teams to develop an innovative AR-based solution for Zydus Cadila Pharmaceuticals' medical representatives. • Boosted unique visitors and generated Marketing Qualified Leads (MQLs) for the B2B SaaS product

RETAIL CROSS-PROMOTIONS

• Rolled out bundled promotions between high-traffic and niche brands, resulting in a 30% sales uplift for targeted weaker brands. • Led co-branded events that increased foot traffic by 20% and 50% increase in social media engagement for lesser-known brands during the festive season.

Work History

I

Senior Product Marketing Associate

Incept Data Solutions, Inc.Contract EmployeeLed the launch of DG Academy, Incept Staff Augmentation, and GovCon MediaWorks, building a product suite and deepening Incept’s market reach through strategic sales and marketing integration. • Developed robust go-to-market strategies, identified target audiences and key differentiators, established the content marketing discipline, creating detailed workflows and messaging frameworks before going live. • Key initiatives included launching 3 MVP websites, executing phased outreach campaigns, and leveraging social media to drive community engagement. • Took live the new hire-train-deploy program, with a paid social conversion rate of 41.7%. Average landing page session duration up 40% since launch. • Consistently gathered customer feedback through survey evaluations to assess CSAT and improvement areas. • Generated 30+ landing pages and grew a focused email list to 10,000+ using HubSpot and Apollo for lead generation. • Prioritized CTA-driven analytics to track performance, resulting in over 100 high-quality leads while also maintaining a high program completion rate of 85%. • Closely collaborated with SharePoint developers, the TD&L team, and SMEs, while ensuring that the product branding met high usability and aesthetic standards alongside the design team.
A

Change Management Communications Specialist

AccentureFull-time EmployeeJul 2021 - Dec 2022 • 1 yr 6 mosManaged 29 contracts as a communications leader for client Microsoft, delivering high-impact change campaigns and managing complex projects. • Worked closely with the various portfolio leads to help grow and renew contracts worth $2M through sales conversations by storytelling, engaging governance communication, and strategic messaging. • Created impactful sales enablement material viz newsletters, infographics, case studies, whitepapers, articles, podcasts, blogs, tutorials, journey maps, videos, etc. • Partnered with client stakeholders to create and manage a change influencer network of 50+ employees to achieve compliant behaviour through AI and cybersecurity adoption campaigns. • Led focused creative campaigns to reward and recognize desired values among a multi-generational workforce. • Enabled co-creation through visioning workshops with a focus on mindset shift and achieving #OneTeamOneDream goal. Won three consecutive Spot awards for outstanding contributions.
V

Manager - Marketing and Commercialization

Virtuous RetailFull-time EmployeeMay 2019 - Jul 2021 • 2 yrs 3 mosncreased footfall by 125% and tripled in-store conversions with strategic multi-channel marketing. • Created a 360-degree digital re-launch strategy, resulting in 60% more social media engagement, and 15% higher footfalls above target. • Leveraged influencers, partnerships, publications, and enthusiastic video content to generate $8.5 Mn in PR value from 12 high-key events. • Implemented a Go-To-Market Strategy for the launch of a Loyalty App to combat the COVID-19 setback on sales: 5,000+ downloads in the first quarter. • Enhanced digital traffic by 130% through learning and experimenting with SEO optimization. • Conducted brand studies via surveys and FGDs, identifying key shopping behaviors in the retail catchment area. • Led persona-driven campaigns boosting ROAS by 35% via digital, print, radio, and out-of-home advertising.
G

Management Intern

Gateway TechnoLabs Pvt. Ltd. (Gateway Group of Companies)InternApr 2018 - May 2018 • 2 mosCollaborated with product and engineering teams to develop an innovative AR-based solution for Zydus Cadila Pharmaceuticals' medical representatives. • Boosted unique visitors and generated Marketing Qualified Leads (MQLs) for the B2B SaaS product.

Education

M

MICA Ahmedabad

MBA, Strategic Marketing and CommunicationsMay 2017 - Apr 2019
U

University of Delhi

BA Honors, EconomicsApr 2013 - Mar 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.