Top Talent like Nabeel are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Nabeel Aftab
Product Marketing
Go-to-market Strategy
Marketing Analytics
Market Research
Marketing Strategy
Sales Copy
Strategy & Business Development
Lead Generation
Copywriting
Messaging Strategy
Data Analysis
Campaign Marketing
Product Marketing and Growth Specialist | GTM Strategy | Product-Led Growth | Product Strategy | Demand Generation | B2B Marketing
A seasoned Tech/SaaS business strategist with extensive experience in product management and growth hacking, specializing in driving SaaS growth through product-led initiatives. Proven expertise in B2B marketing, demand generation, and GTM strategy across various industries.
Work History
I
Product Marketing Manager
InvisilyS
Product Growth Lead
SecuritiSep 2022 - Dec 2023 • 1 yr 4 mos- Leading product-led growth across an innovative solution for websites and mobile and web apps to become compliant with global privacy regulations in a hassle-free and quick manner. - Working on increasing user activation rate and decreasing the time to value and churn rate, thereby increasing the MRR. - Leading the marketing efforts for Securiti's best in class privacy compliance solutions that have been named as the leader in the IDC Marketscape report for Data Privacy Compliance Softwares - 2023B
Product Growth Manager
Bayt.comJan 2022 - Sep 2022 • 9 mos- Successfully drove PLG initiative across three SaaS products (Evalufy, Talentera and Afterhire) - Implemented a product-led sales model - Created a smooth onboarding journey that boosted the activation rate - Developed conversational bumpers (emails) and product bumpers and improved the activation rates and retention rates - Refined the lead management and nurturing process to align with PLG best practices. - Built a data-driven go-to-market strategy that identified lucrative markets, resulting in the potential to achieve thousands of free trials each month. - Collaborated with the marketing team to execute growth hacks and inbound marketing strategies, increasing top-of-the-funnel traffic. - Analyzed user engagement patterns and trends to uncover growth opportunities in terms of retention and expansion. - Embedded a PLG mindset and thinking across the organization, leading to a data-driven, customer-focused culture.X
Associate Product Manager
Xavor CorporationJun 2021 - Jan 2022 • 8 mos- Spearheaded the development effort for an intelligent AI/ML based care robot targeting the 191 million elderly population in China - Developed a complete go-to-market strategy which would direct the organization in reaching $2.3 million dollars in revenue - Formulated a professional pitch deck and reached out to investors to raise a targeted seed funding of $10 million - Built data products and their monetization plans which could bring in yearly revenue worth $1 million - Worked closely with the product team to validate hypothesis and build a MVPT
Intern - Business Division (B2B Next)
TelenorJul 2020 - Sep 2020 • 3 mos- Awarded the title of "Super Intern", among 60 interns - Presented, to the CBO, a comprehensive digital enablement benchmarking study, which entailed recommendations across 4 dimensions: product portfolio, operations, KPIs/metrics and strategy - Formulated a framework and a dashboard, for measuring and tracking 25 KPIs pertaining to digital enablement. The framework would eventually be circulated within the B2B division and reviewed quarterly - Conducted a market sizing exercise to identify how many of the 3.3 million SMEs could be reached via digital channels and gave recommendations which would help in developing a digital marketing strategy for B2B division. - Developed a simplified excel file and brought down the data uploading error rate to 0%. The file was eventually incorporated as part of the standard process, within the B2B division, for data uploading - Revamped the business section layout of Telenor’s website and improved its UI and UX by designing wire frames and mapping customer journeysI
Incident Coordinator
IBEX | GlobalAug 2017 - Jul 2019 • 2 yrsIncident Coordinator - IT Service Delivery - Information Technology August 2017 - August 2019 - Change Management: Aligned resources, managed cross functional teams, created timelines and plans for smooth implementation of projects. - Increased overall number of successfully implemented changes and reduced implementation time of emergency changes to a couple of hours. - Worked with various fortune 500 companies (Amazon, Apple, AT&T, etc.) for smooth implementation of enterprise level changes. - Improved service uptime to 95%, by ensuring that activities were conducted in accordance with ITIL best practices. - Designated as team lead in absence of manager and selected as on call resource in order to coordinate teams during off hour incidents. - Formulated a procedure of building cross-functional teams in order to counter issues, thereby decreasing incident response time by 15 minutes and increasing operational efficiency. - Upgraded company dashboard so that in addition to displaying service uptime/downtime details it also displayed critical KPIs. - Expedited the post incident review process so that clients received incident reports within 24 hours of incident. - Composed training documents and reformulated the training process, which boosted employee productivity and decreased training duration from one month to two weeks - Conducted weekly meetings with upper management to review weekly progress and to discuss long term action items. - Formulated new SOPs and frameworks in order to standardize response to various incidents, which reduced mean time to resolution by 1 hour.B
Internee
BOMBARDIERJul 2016 - Aug 2016 • 2 mosP
Internee
PTCLJul 2015 - Aug 2015 • 2 mosEducation
L
Lahore University of Management Sciences
Master of Business Administration - MBA2019 - 2021G
Ghulam Ishaq Khan Institute of Engineering Sciences and Technology
Bachelors, Electrical and Electronics Engineering2012 - 2017G
Government College University, Lahore
Intermediate, Fundamentals of Science (F.Sc)How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Product Marketing and Growth Specialist | GTM Strategy | Product-Led Growth | Product Strategy | Demand Generation | B2B Marketing
A seasoned Tech/SaaS business strategist with extensive experience in product management and growth hacking, specializing in driving SaaS growth through product-led initiatives. Proven expertise in B2B marketing, demand generation, and GTM strategy across various industries.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Nabeel are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Nabeel Aftab
Product Marketing
Go-to-market Strategy
Marketing Analytics
Market Research
Marketing Strategy
Sales Copy
Strategy & Business Development
Lead Generation
Copywriting
Messaging Strategy
Data Analysis
Campaign Marketing
Work History
I
Product Marketing Manager
InvisilyS
Product Growth Lead
SecuritiSep 2022 - Dec 2023 • 1 yr 4 mos- Leading product-led growth across an innovative solution for websites and mobile and web apps to become compliant with global privacy regulations in a hassle-free and quick manner. - Working on increasing user activation rate and decreasing the time to value and churn rate, thereby increasing the MRR. - Leading the marketing efforts for Securiti's best in class privacy compliance solutions that have been named as the leader in the IDC Marketscape report for Data Privacy Compliance Softwares - 2023B
Product Growth Manager
Bayt.comJan 2022 - Sep 2022 • 9 mos- Successfully drove PLG initiative across three SaaS products (Evalufy, Talentera and Afterhire) - Implemented a product-led sales model - Created a smooth onboarding journey that boosted the activation rate - Developed conversational bumpers (emails) and product bumpers and improved the activation rates and retention rates - Refined the lead management and nurturing process to align with PLG best practices. - Built a data-driven go-to-market strategy that identified lucrative markets, resulting in the potential to achieve thousands of free trials each month. - Collaborated with the marketing team to execute growth hacks and inbound marketing strategies, increasing top-of-the-funnel traffic. - Analyzed user engagement patterns and trends to uncover growth opportunities in terms of retention and expansion. - Embedded a PLG mindset and thinking across the organization, leading to a data-driven, customer-focused culture.X
Associate Product Manager
Xavor CorporationJun 2021 - Jan 2022 • 8 mos- Spearheaded the development effort for an intelligent AI/ML based care robot targeting the 191 million elderly population in China - Developed a complete go-to-market strategy which would direct the organization in reaching $2.3 million dollars in revenue - Formulated a professional pitch deck and reached out to investors to raise a targeted seed funding of $10 million - Built data products and their monetization plans which could bring in yearly revenue worth $1 million - Worked closely with the product team to validate hypothesis and build a MVPT
Intern - Business Division (B2B Next)
TelenorJul 2020 - Sep 2020 • 3 mos- Awarded the title of "Super Intern", among 60 interns - Presented, to the CBO, a comprehensive digital enablement benchmarking study, which entailed recommendations across 4 dimensions: product portfolio, operations, KPIs/metrics and strategy - Formulated a framework and a dashboard, for measuring and tracking 25 KPIs pertaining to digital enablement. The framework would eventually be circulated within the B2B division and reviewed quarterly - Conducted a market sizing exercise to identify how many of the 3.3 million SMEs could be reached via digital channels and gave recommendations which would help in developing a digital marketing strategy for B2B division. - Developed a simplified excel file and brought down the data uploading error rate to 0%. The file was eventually incorporated as part of the standard process, within the B2B division, for data uploading - Revamped the business section layout of Telenor’s website and improved its UI and UX by designing wire frames and mapping customer journeysI
Incident Coordinator
IBEX | GlobalAug 2017 - Jul 2019 • 2 yrsIncident Coordinator - IT Service Delivery - Information Technology August 2017 - August 2019 - Change Management: Aligned resources, managed cross functional teams, created timelines and plans for smooth implementation of projects. - Increased overall number of successfully implemented changes and reduced implementation time of emergency changes to a couple of hours. - Worked with various fortune 500 companies (Amazon, Apple, AT&T, etc.) for smooth implementation of enterprise level changes. - Improved service uptime to 95%, by ensuring that activities were conducted in accordance with ITIL best practices. - Designated as team lead in absence of manager and selected as on call resource in order to coordinate teams during off hour incidents. - Formulated a procedure of building cross-functional teams in order to counter issues, thereby decreasing incident response time by 15 minutes and increasing operational efficiency. - Upgraded company dashboard so that in addition to displaying service uptime/downtime details it also displayed critical KPIs. - Expedited the post incident review process so that clients received incident reports within 24 hours of incident. - Composed training documents and reformulated the training process, which boosted employee productivity and decreased training duration from one month to two weeks - Conducted weekly meetings with upper management to review weekly progress and to discuss long term action items. - Formulated new SOPs and frameworks in order to standardize response to various incidents, which reduced mean time to resolution by 1 hour.B
Internee
BOMBARDIERJul 2016 - Aug 2016 • 2 mosP
Internee
PTCLJul 2015 - Aug 2015 • 2 mosEducation
L
Lahore University of Management Sciences
Master of Business Administration - MBA2019 - 2021G
Ghulam Ishaq Khan Institute of Engineering Sciences and Technology
Bachelors, Electrical and Electronics Engineering2012 - 2017G
Government College University, Lahore
Intermediate, Fundamentals of Science (F.Sc)How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.