Top Talent like Nilay are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Nilay Jayswal

Growth Marketing Manager • Content Marketing Manager • Email Marketing Specialist • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
Bing Ads
LinkedIn Ads
Facebook Ads
Advertising
Marketing Analytics
Automation
Market Research
Marketing Strategy
Available for hire fromNegotiable
Contracts
5+ Years in B2B SaaS Growth Marketing | Experienced in Advertising, Analytics and Automation | Mentor at GrowthMentor | MBA in Marketing & Strategy
I am a passionate Growth Marketer with over 5 years of experience in B2B SaaS marketing, specializing in advertising, analytics, and automation. My journey spans from achieving a 50% reduction in CPL at Respond.io to driving 16X revenue pipeline growth at NextBillion.ai. With a strategic mindset and a data-driven approach, I craft impactful campaigns that deliver measurable results. 💼 Professional Expertise I excel in executing multi-channel campaigns across Google Ads, LinkedIn Ads, Meta, Bing, and more, managing ad budgets upwards of $1 million annually. By leveraging tools like Dreamdata, Mixpanel, and HubSpot, I optimize marketing funnels, enhance lead quality, and maximize ROI. My work has consistently improved CPL, CAC, and organic growth. 🌍 Global Perspective Having worked in diverse markets, including North America, LATAM, EMEA, and APAC, I bring a global perspective to campaign design and execution. My ability to tailor strategies to regional nuances has been key to driving engagement and conversions across geographies. 📈 Achievements 1. 50% CPL reduction and 35% CAC decrease at Respond.io. 2. 3X ROAS and 16X revenue pipeline growth at NextBillion.ai. 3. 10X organic traffic increase and #1 SERP position at 100ms. 🌱 Beyond Work I co-founded Zuv Foundation, an NGO dedicated to improving the lives of underprivileged children and women, empowering over 100,000 individuals. I'm also a TEDx speaker, sharing insights on growth, strategy, and personal development.

Work History

R

Growth Marketing Manager

Respond.ioFull-time Employee1. Achievements: 50% reduction in CPL, 35% decrease in CAC, and Lead to Sales-Accepted-Lead (SAL) rate of 7% for Paid Search campaigns. 2. Executing multi-channel campaigns targeting North America, LATAM, EMEA, and APAC markets using Google Ads, Bing, Meta and LinkedIn Ads, managing a $100K USD monthly ad budget for cold targeting, branding and website visitor retargeting. 3. Improving Conversion Rate - Landing Page and Ad Asset performance through rigorous A/B testing using Convert.com, Ad Variation and page optimization with Swipe Pages. 4. Tracking marketing campaign performance using tools like Dreamdata, HubSpot CRM, and Mixpanel to monitor lead quality, funnel progression, and ROI.
N

Growth Marketer

NextBillion.aiFull-time EmployeeMar 2023 - Mar 2024 • 1 yr 1 mo1. Achievements: 3X ROAS, 16X revenue pipeline growth, and 60% YoY increase in MQLs. 2. Managed end-to-end campaigns targeting North America and EMEA markets using Google Ads (Search, Demand Gen., and Performance Max), Capterra PPC, LinkedIn Ads, and Reddit Ads overseeing a combined annual ad budget of $500,000 USD. 3. Designed and implemented Outbound email sequences using Apollo, identifying high-value enterprise accounts and delivering personalized outreach to boost lead acquisition and revenue pipeline growth. 4. Collaborated with design teams using Figma to create and optimize campaign creatives and product teams to develop interactive demos using Storylane.
N

Growth Marketer

NeverinstallFull-time EmployeeApr 2022 - Mar 2023 • 1 yr1. Achievements: 3X ROAS and 2X increase in product Subscription Purchases. 2. Developed and implemented data-driven strategies for B2B lead and revenue generation across North America and APAC markets, utilizing Google Ads, Reddit Ads, Marketplace listings, and Outbound campaigns. 3. Led user onboarding processes and managed customer relationships, including reactivating churned-out customers in the B2C and B2B segments. 4. Managed lead nurturing programs using HubSpot CRM, Mailmodo, incorporating guided product demos, pilot runs, and drip campaigns.
1

Growth Marketer

100msFull-time EmployeeMay 2021 - Apr 2022 • 1 yr1. Achievements: #1 SERP position, 10X increase in organic traffic, and 2X growth in MQLs. 2. Built, scaled, and optimized multi-channel digital marketing campaigns across Google, LinkedIn, Facebook, and Reddit targeting North America, EMEA, and APAC markets, achieving significant growth in developer community size. 3. Leveraged tools like Google Ads, Google Analytics, and CRM platforms like Hubspot to track and optimize campaign performance, achieving reduced CPL and improved ROI. 4. Developed and implemented a content distribution and syndication strategy using platforms like Dev.to, Hashnode, Medium, Tealfeed, Reddit and open communities on Slack and Discord.
S

Growth Marketer

SentiSumInternOct 2020 - Dec 2020 • 3 mos1. Achievements: 30% increase in quarterly organic inbound leads. 2. Designed and implemented a marketing plan to repurpose content to enhance brand visibility, generate demand, and maximize ROI.
P

Sales and Marketing Intern

Pidilite IndustriesInternApr 2020 - Jun 2020 • 3 mos1. Market Assessment for Bluefix Pilot Launch: Conducted market research in Jaipur to gather end-user feedback on the product’s pilot launch, identify blockers in product adoption and recommended marketing initiatives to enhance adoption rates. 2. Opportunity Sizing for Double-Sided Tapes: Conducted market sizing in Mumbai to estimate the potential market share for Pidilite’s double-sided tape. Analyzed the competitive landscape to identify key players, areas where competitors failed, and opportunities to differentiate Pidilite’s offering.

Education

I

Indian Institute of Management Kozhikode

MBA, Business AdministrationJul 2019 - May 2021
S

Shri Mata Vaishno Devi University

B.Tech, Computer Science & EngineeringAug 2014 - May 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
5+ Years in B2B SaaS Growth Marketing | Experienced in Advertising, Analytics and Automation | Mentor at GrowthMentor | MBA in Marketing & Strategy
I am a passionate Growth Marketer with over 5 years of experience in B2B SaaS marketing, specializing in advertising, analytics, and automation. My journey spans from achieving a 50% reduction in CPL at Respond.io to driving 16X revenue pipeline growth at NextBillion.ai. With a strategic mindset and a data-driven approach, I craft impactful campaigns that deliver measurable results. 💼 Professional Expertise I excel in executing multi-channel campaigns across Google Ads, LinkedIn Ads, Meta, Bing, and more, managing ad budgets upwards of $1 million annually. By leveraging tools like Dreamdata, Mixpanel, and HubSpot, I optimize marketing funnels, enhance lead quality, and maximize ROI. My work has consistently improved CPL, CAC, and organic growth. 🌍 Global Perspective Having worked in diverse markets, including North America, LATAM, EMEA, and APAC, I bring a global perspective to campaign design and execution. My ability to tailor strategies to regional nuances has been key to driving engagement and conversions across geographies. 📈 Achievements 1. 50% CPL reduction and 35% CAC decrease at Respond.io. 2. 3X ROAS and 16X revenue pipeline growth at NextBillion.ai. 3. 10X organic traffic increase and #1 SERP position at 100ms. 🌱 Beyond Work I co-founded Zuv Foundation, an NGO dedicated to improving the lives of underprivileged children and women, empowering over 100,000 individuals. I'm also a TEDx speaker, sharing insights on growth, strategy, and personal development.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Nilay are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Nilay Jayswal

Growth Marketing Manager • Content Marketing Manager • Email Marketing Specialist • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
Bing Ads
LinkedIn Ads
Facebook Ads
Advertising
Marketing Analytics
Automation
Market Research
Marketing Strategy
Available for hire fromNegotiable
Contracts

Work History

R

Growth Marketing Manager

Respond.ioFull-time Employee1. Achievements: 50% reduction in CPL, 35% decrease in CAC, and Lead to Sales-Accepted-Lead (SAL) rate of 7% for Paid Search campaigns. 2. Executing multi-channel campaigns targeting North America, LATAM, EMEA, and APAC markets using Google Ads, Bing, Meta and LinkedIn Ads, managing a $100K USD monthly ad budget for cold targeting, branding and website visitor retargeting. 3. Improving Conversion Rate - Landing Page and Ad Asset performance through rigorous A/B testing using Convert.com, Ad Variation and page optimization with Swipe Pages. 4. Tracking marketing campaign performance using tools like Dreamdata, HubSpot CRM, and Mixpanel to monitor lead quality, funnel progression, and ROI.
N

Growth Marketer

NextBillion.aiFull-time EmployeeMar 2023 - Mar 2024 • 1 yr 1 mo1. Achievements: 3X ROAS, 16X revenue pipeline growth, and 60% YoY increase in MQLs. 2. Managed end-to-end campaigns targeting North America and EMEA markets using Google Ads (Search, Demand Gen., and Performance Max), Capterra PPC, LinkedIn Ads, and Reddit Ads overseeing a combined annual ad budget of $500,000 USD. 3. Designed and implemented Outbound email sequences using Apollo, identifying high-value enterprise accounts and delivering personalized outreach to boost lead acquisition and revenue pipeline growth. 4. Collaborated with design teams using Figma to create and optimize campaign creatives and product teams to develop interactive demos using Storylane.
N

Growth Marketer

NeverinstallFull-time EmployeeApr 2022 - Mar 2023 • 1 yr1. Achievements: 3X ROAS and 2X increase in product Subscription Purchases. 2. Developed and implemented data-driven strategies for B2B lead and revenue generation across North America and APAC markets, utilizing Google Ads, Reddit Ads, Marketplace listings, and Outbound campaigns. 3. Led user onboarding processes and managed customer relationships, including reactivating churned-out customers in the B2C and B2B segments. 4. Managed lead nurturing programs using HubSpot CRM, Mailmodo, incorporating guided product demos, pilot runs, and drip campaigns.
1

Growth Marketer

100msFull-time EmployeeMay 2021 - Apr 2022 • 1 yr1. Achievements: #1 SERP position, 10X increase in organic traffic, and 2X growth in MQLs. 2. Built, scaled, and optimized multi-channel digital marketing campaigns across Google, LinkedIn, Facebook, and Reddit targeting North America, EMEA, and APAC markets, achieving significant growth in developer community size. 3. Leveraged tools like Google Ads, Google Analytics, and CRM platforms like Hubspot to track and optimize campaign performance, achieving reduced CPL and improved ROI. 4. Developed and implemented a content distribution and syndication strategy using platforms like Dev.to, Hashnode, Medium, Tealfeed, Reddit and open communities on Slack and Discord.
S

Growth Marketer

SentiSumInternOct 2020 - Dec 2020 • 3 mos1. Achievements: 30% increase in quarterly organic inbound leads. 2. Designed and implemented a marketing plan to repurpose content to enhance brand visibility, generate demand, and maximize ROI.
P

Sales and Marketing Intern

Pidilite IndustriesInternApr 2020 - Jun 2020 • 3 mos1. Market Assessment for Bluefix Pilot Launch: Conducted market research in Jaipur to gather end-user feedback on the product’s pilot launch, identify blockers in product adoption and recommended marketing initiatives to enhance adoption rates. 2. Opportunity Sizing for Double-Sided Tapes: Conducted market sizing in Mumbai to estimate the potential market share for Pidilite’s double-sided tape. Analyzed the competitive landscape to identify key players, areas where competitors failed, and opportunities to differentiate Pidilite’s offering.

Education

I

Indian Institute of Management Kozhikode

MBA, Business AdministrationJul 2019 - May 2021
S

Shri Mata Vaishno Devi University

B.Tech, Computer Science & EngineeringAug 2014 - May 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.