Chrissy D'Amore Arnold

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Digital marketing strategist specializing in social media and web design, driving results through data-driven campaigns and creative content.

Experienced digital marketing professional and owner of Mod Lark Design & Marketing. With a decade in the industry, I specialize in crafting effective online strategies for small businesses. From SEO and social media to graphic design and print, I offer a comprehensive suite of services to help clients grow. My previous roles at Rutt Handcrafted Cabinetry and Unclaimed Freight Co. demonstrate my ability to drive results through data-driven campaigns and creative content.

Projects

Dealer Portal Website for Rutt Cabinetry

Designed an intuitive dealer portal website for Rutt to streamline their B2B interactions and enhance operational efficiency. The portal provides dealers with easy access to product information, training, and support resources, all within a sleek, user-friendly interface. This custom solution facilitates seamless communication between Rutt and their network of dealers, empowering them with the tools needed to better serve their customers and manage their product line effectively.See More

Brand Identity for Timber Art House

I developed a distinctive brand identity for Timber Art House, a boutique wood and epoxy furniture maker that captures the essence of their artisanal craftsmanship and innovative design. The branding combines natural elements with modern aesthetics, reflecting their creations' unique blend of wood and epoxy. From the logo to the color palette and typography, every element was carefully crafted to convey a sense of quality, creativity, and authenticity, positioning Timber Art House as a leader in bespoke furniture design.See More

Social Media Management for Timberland Cabinetry

A social media management campaign was conducted for Timberland Cabinetry with the goal of increasing brand awareness and customer engagement. By creating visually appealing content and leveraging relevant hashtags, the campaign effectively showcased their high-quality products and connected with potential customers. This resulted in increased brand awareness, website traffic, and customer leads.See More

Social Media Management for Phoenix Gas Fireplace Service

I developed a targeted social media strategy to boost Phoenix Gas Fireplace Service’s online presence and connect with homeowners in Central PA. Through a blend of engaging content, community interaction, and local SEO-driven posts, we successfully increased brand awareness and drove more inquiries for their fireplace installation and maintenance services.See More

Work History

Company Owner

Mod Lark Design & MarketingOversee all aspects of operations, including client acquisition, project management, and strategic planning. Develop and execute comprehensive marketing strategies, focusing on brand development and digital presence. Leverage skills in graphic design and data analysis to create and implement successful marketing campaigns across multiple platforms. Provide a full suite of marketing services encompassing social media management, email marketing, web design, graphic design, and branding. Successfully managed a key client, Rutt Cabinetry, by maintaining and updating their website, and executing digital marketing and social media strategies to enhance brand visibility and engagement.

Digital Marketing Manager

Rutt Handcrafted CabinetryFull-time EmployeeFeb 2019 - Jun 2022 • 3 yrs 5 mosFocused on expanding brand visibility, attracting new dealers, and fostering relationships with existing clientele. Redesigned and maintained the company's WordPress website. Executed weekly email marketing campaigns and managed social media initiatives, resulting in a remarkable 473.5% increase in overall social media engagement. Developed comprehensive digital and print marketing materials including business cards, brochures, order forms, and presentations.

Marketing And Advertising Manager

Unclaimed Freight Co.Full-time EmployeeAug 2017 - Jan 2019 • 1 yr 6 mosEnvisioned, designed, and launched a WordPress website to enhance the company brand. Implemented SEO best practices, moving the website from page 8 to page 1 in Google search results. Established a social media presence on Facebook, Instagram, Pinterest, and Twitter. Created and managed email marketing campaigns with MailChimp. Crafted print, online, and social media communications to promote the brand, resulting in a 182% increase in website traffic through integrated social media and SEO strategies.

Owner + Designer

Invitations By ChrissyJul 2007 - Dec 2017 • 10 yrs 6 mosUtilized Illustrator, InDesign, and Photoshop to develop print materials, including brochures, invitations, and signs, applying knowledge of print production to ensure high-quality output. Developed marketing strategies, including content and social media, to maximize business success. Designed a WordPress website using SEO best practices. Managed day-to-day business operations, made strategic decisions, and monitored production schedules while adhering to assigned budgets.

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