Top Talent like Colleen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Colleen K.

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Growth Marketing Expert | Community Builder
With a robust educational background and extensive experience in growth marketing, I bring a wealth of knowledge and expertise to the table. I hold a Master's Degree in Nonprofit Administration from the University of Notre Dame - Mendoza College of Business, a Bachelor of Arts in German Studies and Political Science from the University of Michigan, and a Certificate in Search Engine Marketing from BrainStation. Currently, I serve as a Growth Marketing Consultant, Creative Strategist, and Media Buyer at vecksel, and I am the Co-Founder of Gather Northville, where I focus on fostering community connectedness through inclusive events. My previous roles include Growth Marketing Manager at PROVEN Skincare and Nom Nom, where I significantly contributed to revenue growth and customer acquisition efficiency. Additionally, I have experience as a Digital Marketing Manager at Primer, where I excelled in conversion marketing and optimizing digital ad performance.

Work History

V

Growth Marketing Consultant, Creative Strategist & Media Buyer

veckselAs a Growth Marketing Consultant, Creative Strategist & Media Buyer, likely contributed to the development and execution of marketing strategies, creative campaigns, and media buying processes to drive growth and engagement.
G

Co-Founder

Gather NorthvilleDevelop community connectedness through unique, inclusive events. Create lasting connections among local residents plus residents of neighboring communities. Increase commerce and support local businesses throughout the year.
P

Growth Marketing Manager

PROVEN SkincareApr 2022 - Jun 2023 • 1 yr 3 mosHands-on management of paid social (TikTok & Pinterest) and paid search (Google & Bing). Scaled Google volume by 2X while increasing CTR 121% and maintaining CAC efficiency. Strategic support on Facebook/Instagram (Meta). Creative direction for development of assets for paid channels. Landing page strategy, design, and direction. Performance budgeting, forecasting, and strategy. Mentor marketers on marketing strategy, creative best practices, and data analysis. Manage vendor relationships and contracts.
N

Growth Marketing Manager

Nom NomJul 2020 - Apr 2022 • 1 yr 10 mosKey driver in Nom Nom's 275% net revenue growth in two years from $16mm to $60mm while acquiring customers at the most efficient CAC in company history. Plan annual and periodic digital marketing budgets; forecast results and adjust strategies as performance dictates. Manage strategy, creative development, and budgets on paid social (Facebook / Instagram), including efficiently scaling the account to $2M+/month during iOS 14-related platform changes while leading two new product launches. Manage agency performance for paid search (Google & Bing). Test and evaluate new digital channels (hands-on and via vendors). Define, execute, and measure strategies to improve new user acquisition quality. Mentor team members on performance marketing strategies and analysis. Skilled in conversion-focused ad development and landing page optimization; A/B testing; data analysis; and basic SQL queries.
P

Digital Marketing Manager (Remote)

Primer (SendBridge, Inc.)Nov 2018 - Jul 2020 • 1 yr 9 mosAchieve and exceed client growth goals via paid social media. Track record for increasing conversion rates through creation of compelling copy, creatives, and landing pages. Conversion marketing for health care / wellness products, grocery delivery, real estate, and app installs. Monthly budgets ranging from $10k-$500k+ per product. Ensure the latest best practices for Facebook ads are being applied by the marketers running our accounts. Improve the quality of marketing operations and proactively minimize operational risk; find innovative ways to improve marketing processes; recommend improvements to creative materials (personas, copy, headlines, landing pages, and images.) (First three months in role as temporary assignment through The Mom Project).

Education

B

BrainStation

Certificate, Search Engine Marketing (SEM)2020
U

University of Notre Dame - Mendoza College of Business

Masters Degree, Nonprofit Administration2014 - 2017
U

University of Michigan

Bachelor of Arts (B.A.), German Studies and Political Science1999 - 2003

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketing Expert | Community Builder
With a robust educational background and extensive experience in growth marketing, I bring a wealth of knowledge and expertise to the table. I hold a Master's Degree in Nonprofit Administration from the University of Notre Dame - Mendoza College of Business, a Bachelor of Arts in German Studies and Political Science from the University of Michigan, and a Certificate in Search Engine Marketing from BrainStation. Currently, I serve as a Growth Marketing Consultant, Creative Strategist, and Media Buyer at vecksel, and I am the Co-Founder of Gather Northville, where I focus on fostering community connectedness through inclusive events. My previous roles include Growth Marketing Manager at PROVEN Skincare and Nom Nom, where I significantly contributed to revenue growth and customer acquisition efficiency. Additionally, I have experience as a Digital Marketing Manager at Primer, where I excelled in conversion marketing and optimizing digital ad performance.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Colleen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Colleen K.

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

V

Growth Marketing Consultant, Creative Strategist & Media Buyer

veckselAs a Growth Marketing Consultant, Creative Strategist & Media Buyer, likely contributed to the development and execution of marketing strategies, creative campaigns, and media buying processes to drive growth and engagement.
G

Co-Founder

Gather NorthvilleDevelop community connectedness through unique, inclusive events. Create lasting connections among local residents plus residents of neighboring communities. Increase commerce and support local businesses throughout the year.
P

Growth Marketing Manager

PROVEN SkincareApr 2022 - Jun 2023 • 1 yr 3 mosHands-on management of paid social (TikTok & Pinterest) and paid search (Google & Bing). Scaled Google volume by 2X while increasing CTR 121% and maintaining CAC efficiency. Strategic support on Facebook/Instagram (Meta). Creative direction for development of assets for paid channels. Landing page strategy, design, and direction. Performance budgeting, forecasting, and strategy. Mentor marketers on marketing strategy, creative best practices, and data analysis. Manage vendor relationships and contracts.
N

Growth Marketing Manager

Nom NomJul 2020 - Apr 2022 • 1 yr 10 mosKey driver in Nom Nom's 275% net revenue growth in two years from $16mm to $60mm while acquiring customers at the most efficient CAC in company history. Plan annual and periodic digital marketing budgets; forecast results and adjust strategies as performance dictates. Manage strategy, creative development, and budgets on paid social (Facebook / Instagram), including efficiently scaling the account to $2M+/month during iOS 14-related platform changes while leading two new product launches. Manage agency performance for paid search (Google & Bing). Test and evaluate new digital channels (hands-on and via vendors). Define, execute, and measure strategies to improve new user acquisition quality. Mentor team members on performance marketing strategies and analysis. Skilled in conversion-focused ad development and landing page optimization; A/B testing; data analysis; and basic SQL queries.
P

Digital Marketing Manager (Remote)

Primer (SendBridge, Inc.)Nov 2018 - Jul 2020 • 1 yr 9 mosAchieve and exceed client growth goals via paid social media. Track record for increasing conversion rates through creation of compelling copy, creatives, and landing pages. Conversion marketing for health care / wellness products, grocery delivery, real estate, and app installs. Monthly budgets ranging from $10k-$500k+ per product. Ensure the latest best practices for Facebook ads are being applied by the marketers running our accounts. Improve the quality of marketing operations and proactively minimize operational risk; find innovative ways to improve marketing processes; recommend improvements to creative materials (personas, copy, headlines, landing pages, and images.) (First three months in role as temporary assignment through The Mom Project).

Education

B

BrainStation

Certificate, Search Engine Marketing (SEM)2020
U

University of Notre Dame - Mendoza College of Business

Masters Degree, Nonprofit Administration2014 - 2017
U

University of Michigan

Bachelor of Arts (B.A.), German Studies and Political Science1999 - 2003

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.