Top Talent like Cory are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cory Lesher

Data Analyst • Growth Marketing Manager • Los Angeles, CA, US
Data Analysis
Marketing Strategy
SQL
R Studio
Data Visualization
Facebook Ads
Available for hire fromNegotiable
Contracts
A marketing-empathetic analyst that enjoys introducing under-utilized data to answer questions and unlock efficiencies.
I’ve spent my professional career working with or on growth teams in figuring out how to best deploy money and resources. Over that time, I’ve worked best when existing at the intersection of analytics, marketing, and engineering teams and bringing thoughtful questions and analyses to the table with the goal of making operations as efficient and as logical as possible. It's all able to come together because of the empathy and understanding I have for each team, and my ability to effectively speak each team's language.

Projects

Marketing Analytics Consulting

Worked with a Santa Monica-based startup to reorganize their data warehouse (BigQuery/Fivetran) and create updated reporting pipelines. Supported marketing questions (CAC & LTV, segmentation) that were used in fundraising conversations and day-to-day operations.See More

Work History

O

Growth Marketing

OuterApr 2021 - Jan 2023 • 1 yr 10 moso Implemented a marketing measurement stack utilizing media mix modeling, open-source geo-lift tools, and third-party tooling to inform channel mix o Guided the development and adoption of a ML model outputting predicted revenue to inform spend decisions and serve as an in-platform optimization signal o Influenced foundational efforts to operationalize our Neighborhood Showroom program and respective network effects as an organic lever for growth to grow revenue 2x YoY o Collaborated on fundraising materials to communicate department KPIs for $50MM Series B Round and subsequent board meetings o Maintained advertising efficiency on Facebook and Google in 2021 through iOS14.5+ and 300% increase in spend o Collaborated across the company to tackle problems ranging from plateauing sales to event/data instrumentation
M

Account Manager

MetaAug 2018 - Mar 2021 • 2 yrs 8 moso Consulted clients in developing of lead-scoring systems, attribution frameworks, and basic pLTV models to further optimize performance and efficiency of marketing efforts o Delivered QBRs to update clients on performance and benchmark product usage to the industry o Accelerated a client’s growth 292% (budget increase to ~$5MM) in 2020 through rigorous performance evaluation, creative testing, C- and VP-level relationship management, and advanced signal and optimization work o Pioneered the development for v1.0 of a ML (random forest) intent model made to utilize data to better identify higher quality users across FFAS o Exceeded internal goals for 360 clients having implemented Conversions API by 372 (203% growth) as co-lead of implementation planning (600% growth in Q4 alone)

Education

University of Pennsylvania

Bachelors of Science, EconomicsAug 2014 - May 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
A marketing-empathetic analyst that enjoys introducing under-utilized data to answer questions and unlock efficiencies.
I’ve spent my professional career working with or on growth teams in figuring out how to best deploy money and resources. Over that time, I’ve worked best when existing at the intersection of analytics, marketing, and engineering teams and bringing thoughtful questions and analyses to the table with the goal of making operations as efficient and as logical as possible. It's all able to come together because of the empathy and understanding I have for each team, and my ability to effectively speak each team's language.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Cory are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cory Lesher

Data Analyst • Growth Marketing Manager • Los Angeles, CA, US
Data Analysis
Marketing Strategy
SQL
R Studio
Data Visualization
Facebook Ads
Available for hire fromNegotiable
Contracts

Projects

Marketing Analytics Consulting

Worked with a Santa Monica-based startup to reorganize their data warehouse (BigQuery/Fivetran) and create updated reporting pipelines. Supported marketing questions (CAC & LTV, segmentation) that were used in fundraising conversations and day-to-day operations.

Work History

O

Growth Marketing

OuterApr 2021 - Jan 2023 • 1 yr 10 moso Implemented a marketing measurement stack utilizing media mix modeling, open-source geo-lift tools, and third-party tooling to inform channel mix o Guided the development and adoption of a ML model outputting predicted revenue to inform spend decisions and serve as an in-platform optimization signal o Influenced foundational efforts to operationalize our Neighborhood Showroom program and respective network effects as an organic lever for growth to grow revenue 2x YoY o Collaborated on fundraising materials to communicate department KPIs for $50MM Series B Round and subsequent board meetings o Maintained advertising efficiency on Facebook and Google in 2021 through iOS14.5+ and 300% increase in spend o Collaborated across the company to tackle problems ranging from plateauing sales to event/data instrumentation
M

Account Manager

MetaAug 2018 - Mar 2021 • 2 yrs 8 moso Consulted clients in developing of lead-scoring systems, attribution frameworks, and basic pLTV models to further optimize performance and efficiency of marketing efforts o Delivered QBRs to update clients on performance and benchmark product usage to the industry o Accelerated a client’s growth 292% (budget increase to ~$5MM) in 2020 through rigorous performance evaluation, creative testing, C- and VP-level relationship management, and advanced signal and optimization work o Pioneered the development for v1.0 of a ML (random forest) intent model made to utilize data to better identify higher quality users across FFAS o Exceeded internal goals for 360 clients having implemented Conversions API by 372 (203% growth) as co-lead of implementation planning (600% growth in Q4 alone)

Education

University of Pennsylvania

Bachelors of Science, EconomicsAug 2014 - May 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.