Cory Lesher

Data Analyst • Growth Marketing Manager • Los Angeles, CA, US

Data Analysis

Marketing Strategy

SQL

R Studio

Data Visualization

Facebook Ads

Available for hire fromNegotiable

Contracts

A marketing-empathetic analyst that enjoys introducing under-utilized data to answer questions and unlock efficiencies.

I’ve spent my professional career working with or on growth teams in figuring out how to best deploy money and resources. Over that time, I’ve worked best when existing at the intersection of analytics, marketing, and engineering teams and bringing thoughtful questions and analyses to the table with the goal of making operations as efficient and as logical as possible. It's all able to come together because of the empathy and understanding I have for each team, and my ability to effectively speak each team's language.

Projects

Marketing Analytics Consulting

Worked with a Santa Monica-based startup to reorganize their data warehouse (BigQuery/Fivetran) and create updated reporting pipelines. Supported marketing questions (CAC & LTV, segmentation) that were used in fundraising conversations and day-to-day operations.See More

Work History

Growth Marketing

OuterApr 2021 - Jan 2023 • 1 yr 10 moso Implemented a marketing measurement stack utilizing media mix modeling, open-source geo-lift tools, and third-party tooling to inform channel mix o Guided the development and adoption of a ML model outputting predicted revenue to inform spend decisions and serve as an in-platform optimization signal o Influenced foundational efforts to operationalize our Neighborhood Showroom program and respective network effects as an organic lever for growth to grow revenue 2x YoY o Collaborated on fundraising materials to communicate department KPIs for $50MM Series B Round and subsequent board meetings o Maintained advertising efficiency on Facebook and Google in 2021 through iOS14.5+ and 300% increase in spend o Collaborated across the company to tackle problems ranging from plateauing sales to event/data instrumentation

Account Manager

MetaAug 2018 - Mar 2021 • 2 yrs 8 moso Consulted clients in developing of lead-scoring systems, attribution frameworks, and basic pLTV models to further optimize performance and efficiency of marketing efforts o Delivered QBRs to update clients on performance and benchmark product usage to the industry o Accelerated a client’s growth 292% (budget increase to ~$5MM) in 2020 through rigorous performance evaluation, creative testing, C- and VP-level relationship management, and advanced signal and optimization work o Pioneered the development for v1.0 of a ML (random forest) intent model made to utilize data to better identify higher quality users across FFAS o Exceeded internal goals for 360 clients having implemented Conversions API by 372 (203% growth) as co-lead of implementation planning (600% growth in Q4 alone)

Education

University of Pennsylvania

Bachelors of Science, EconomicsAug 2014 - May 2018

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