Crystal Gomez

Sales Operations Manager • Sales Strategy Manager • Data Analyst • SF, CA, US

Leadership

Partnership Management

Marketing Strategy

Financials

Zoho CRM

Lead Generation

Forecasting

Strategy & Business Development

SaaS

Management

Business Strategy

Growth Hacking

HubSpot

Onboarding

Diversity, Equity, & Inclusion (DEI)

Business Operations

Prospecting

Outbound Sales

Business Development

Sales Management

CRM

Salesforce

Available for hire fromNegotiable

Contracts

Full-Time Roles

10+ years of experience optimizing revenue-generating processes, managing sales operations and enablement, analyzing revenue performance, collaborating cross-functionally, overseeing revenue systems, improving processes, and measuring performance. Developed and implemented GTM strategies to drive sales growth and increase customer satisfaction. I strategize and plan revenue growth, manage sales operations and enablement, analyze revenue performance, collaborate cross-functionally, oversee the sales tech systems, improve processes, and measure performance. I leverage my Salesforce certification and expertise to optimize the sales tech stack and provide actionable insights and context to drive revenue growth. I also have a strong operations acumen that helps me streamline processes, identify cost-cutting opportunities, and implement improved business processes that clear the path for discovering new revenue channels. As a leader and coach, I understand the importance of assembling and developing diverse and high-performing teams that deliver results. I am motivated and energized by executing actionable plans that have a measurable impact on the bottom line. I am also a passionate advocate for diversity and inclusion, and I am committed to leveraging technology to make life better for all. Being a first-generation Latina woman, I am acutely aware of the underrepresentation of diverse groups in tech and leadership roles. This awareness fuels my desire to break down barriers and inspire others to achieve their full potential.

Projects

Revamp Sales Process

I revamped the sales process and incorporated the MEDDPICC methodology, I undertook the following steps: Assessment and Strategy Development: Reviewed the existing sales process and identified areas needing improvement. Defined objectives for the new process, such as improved qualification and alignment with customer needs. Integration of MEDDPICC: Introduced the MEDDPICC framework (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, Competition) to enhance deal qualification and sales strategy. Process Mapping and Role Definition: Mapped out the sales stages with MEDDPICC elements integrated into each step. Clearly defined roles and responsibilities for the sales team to align with the new methodology. Training and Implementation: Conducted training sessions to educate the sales team on MEDDPICC principles and their application in daily activities. Launched the revamped process, providing ongoing support and monitoring to ensure successful adoption and optimization.See More

Work History

Director of Sales Operations

Zone & CoApr 2024 - Jul 2024 • 4 mosDirected sales operations, likely contributing to the optimization of sales processes, management of sales technology stack, and alignment of sales strategies with company goals.

Revenue Operations

SplitNov 2020 - Apr 2024 • 3 yrs 6 mosOptimized the revenue-generating processes of the sales team. Worked cross-functionally with sales, marketing, finance, and customer success teams to align their strategies and tactics with the overall revenue goals of the company. Key responsibilities included sales process optimization, sales tech stack management, data management and analysis, marketing and sales alignment, and sales enablement.

Director of Sales Operations

Evergent, Inc.Aug 2017 - Jul 2020 • 3 yrsDirected global sales operations of a fast-growing cloud-based company. Managed new business development, territory planning, RFI/RFP lifecycles, and sales strategy development. Built custom objects and tailored the Salesforce (SFDC) architecture and Hubspot to fit business needs. Leveraged market insights to establish go-to-market strategies and trained and onboarded a global sales team to achieve aggressive sales targets.

PS Business Operations Manager

Guidewire SoftwareNov 2016 - Aug 2017 • 10 mosDirected activities for a global, cross-functional team for a software publisher offering an industry platform for property and casualty insurance carriers. Formulated and executed the contract management and program administration requirements. Provided coaching and mentoring for new hires and practiced continuous improvement throughout all functions seeking to increase team efficiencies using technology and other streamlined events.

Sr. Support Operations Specialist

Guidewire SoftwareSep 2015 - Nov 2016 • 1 yr 3 mosAccountable for system administration within Oracle RightNow and providing technical support by customizing SharePoint functionality and built-in workflows to streamline and improve functional business processes. Set up automatic reporting features that gave insight to customer relationship status at any given point in time and balanced project scheduling activities for three active, high-profile initiatives with parallel milestones.

Education

Golden Gate University

Bachelor's Degree, Management2010 - 2011

Skyline College

Associate's Degree, University Studies2004 - 2007

Skyline College

Associate's Degree, Business Administration2004 - 2007

San Francisco State University

Associate's Degree, Information Systems2007

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