Damla Aksu

Growth Product Manager

Product Marketing Manager

Content Marketing Manager

Lausanne, VD, CH

Growth Hacking

Product Development

B2B Marketing

Available for hire fromNegotiable

Contracts

Growth & Product Hacker | I help startups achieve revenue growth through scalable strategies and agile testing 🎯

Salut! I'm Damla and I’m helping tech startups thrive. Whether you're an established business or an early-stage startup, my unique blend of skills in product development, marketing, and sales will help you propel your growth. My journey: pivoting from corporate finance to building an impact-driven marketplace platform, co-founding a content marketing agency, and working with startups in various sectors like AI, SaaS, and more. I specialize in growth hacking helping businesses acquire and retain customers (marketing & sales), ensuring competitiveness (product) and efficiency (operations).

Projects

Growth Advisor

Helped develop marketing and sales strategies for the leadership team, which resulted in a seed investment of half a million $.

Product Owner & Project Lead

Led the product development and the GTM strategy for a new SaaS platform at a management consulting firm, focusing on innovative solutions to stand out in a competitive market. With just two developers initially, I spearheaded the product roadmap, expanded our team, and oversaw the creation of a wireframe, collaborating with a web design agency to ensure it met our vision. This hands-on approach, combined with close alignment with firm leadership, propelled the platform from concept to launch in 8 months, yielding a 200% increase in project volume, full investment recoupment from one client, a 30% rise in profit margins, and an extra 500k in revenue from repeat business.See More

Content Strategist

Co-founded a content marketing agency to help businesses develop and distribute highly-relevant content with a full-funnel approach.

Work History

Co-Founder, Growth Strategist

HoneybeeA full-service content marketing agency built around people who love creative problem-solving. HoneyBee specializes in enhancing your biz's online presence by developing smart strategies and effective content creation. After all, content works like pollen. If it's good and rich, it'll be bound to attract more and more bees (ahem, clients).

Founder, Product and Marketing Development

Swiss Impact StoreI started Swiss Impact Store in March 2021 with a mission: to provide eco-alternatives for nearly every aspect in a person's day-to-day needs to make the transition into a sustainable life as smooth as possible. Swiss Impact Store has helped with better publicity, strategic advertisement, support & consulting for sustainable development of eco brands, risk mitigation, target market search optimization, collaborations with popular bloggers, magazines, and influencers, and more. Our platform is a unique, beautiful, and functional design, green website certified, with extensive sustainability assessment, eco-alternative materials, certified products, and supporting SDGs. We offer carbon neutral online shopping.

Product Owner & Project Lead

Affentranger Kveton + Partners Sàrl- Understanding the needs and the desired outcomes of each new digital product development/improvement (B2B SaaS). Monitoring the market and trends and developing competitive analyses. Defining the product's vision, strategy, and roadmap based on different inputs. Aligning stakeholders (from designers, developers to BPs) around the vision for the product. Defining product features and capabilities, writing user stories. Managing the entire product development cycle: from research and product testing to GTM strategies.

International Air Transport AssociationFeb 2020 - Feb 2021 • 1 yr 1 mo- Maintaining the global database of all bank accounts (PowerBI). Liaising with IATA banking teams and finance departments globally. Responsible for confidential files and documentation, following up on RfP's submitted by major banks. Assisting the regular cash management reports. Back-up support on operational and mark-to-market transactions.

Education

University of Geneva

2015 - 2019

2012 - 2015

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