Rudi Jantos

Growth Marketing Manager

Product Marketing Manager

Sales & Business Development Manager

Rome, Lazio, IT

Analytics

Marketing Strategy

Growth Marketing

Paid Ads

Available for hire fromNegotiable

Contracts

B2B Marketing & Growth | Acquisition, CRM & Measurement

I connect acquisition campaigns, landing pages, CRM and measurement with the commercial process that follows an enquiry. At Filo (February 2018–May 2022), my work combined marketing and international business development. I managed annual advertising budget allocation up to EUR 500K across five markets and built qualification, scoring and attribution workflows, later migrated and rebuilt in HubSpot. My contribution to the eventual acquisition was an introduction through CES 2020 outreach. At KPI6 (May–November 2022), I led three marketers across SEO, paid acquisition, HubSpot and performance reporting. At Fitprime (November 2023–April 2024), I worked on CRM and enterprise lead generation, including outbound processes contributing approximately EUR 1.5M in sales pipeline. Independent projects since January 2024 include HubSpot implementation and training, Zoho CRM setup and automation, and paid-acquisition and measurement work. Based in Italy. English native, Italian fluent, German professional. Selected work: https://rjantos.com/case-studies/

Projects

Fitprime — CRM and enterprise lead generation

At Fitprime (November 2023–April 2024), I managed marketing and business development for the corporate wellness division, including CRM and enterprise lead generation. I built outbound processes contributing approximately EUR 1.5M in sales pipeline. This is pipeline, not booked revenue. Published context: https://rjantos.com/case-studies/fitprime-pipeline-generation/See More

Filo — international acquisition and CRM workflows

At Filo (February 2018–May 2022), I combined acquisition and international business development with qualification, scoring and attribution workflows, later migrated and rebuilt in HubSpot. Across the wider company remit, I managed annual advertising budget allocation up to EUR 500K across five markets and contributed to cumulative B2B revenue of EUR 6M over four years from 2018. My acquisition-related contribution was introducing Filo to its eventual acquirer through CES 2020 outreach. Published context: https://rjantos.com/case-studies/filotrack-international-iot-exit/See More

Work History

Independent Marketing Projects

Self-employedIndependent projects since January 2024: Zoho CRM setup and automation for a tour operator; HubSpot implementation and client training for an advisory business; paid acquisition and measurement work covering GA4 reporting, Google Tag Manager, ecommerce retargeting and Google Ads audits. Selected work: https://rjantos.com/case-studies/

Growth & Marketing Operations Consultant

Self-employed

Education

University of London

Bsc Business Administration, Finance, Marketing, Leadership and Management2008 - 2014

CXL

Growth Marketing Masters Minidegree, Marketing/Marketing Management, General2022 - 2023

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