Top Talent like Danielle are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Danielle Klassen

Growth Marketing Manager • Creative & Brand Strategist • Product Marketing Manager • Penticton, BC, CA
Available for hire fromNegotiable
Contracts
Fractional Marketing Leader helping Seed through Series A startups achieve market traction faster while building great brands.
Danielle Klassen is a seasoned marketing leader with deep experience in growth marketing, content marketing, public relations, and brand management. With 10+ years experience in tech, she’s helped dozens of startups win customer logos, raise VC funding, and increase growth velocity. As a Fractional Marketing Leader, Danielle works with purpose-driven founders and non-profits. Her previous roles include Director of Marketing at Klir, where she led a thought leadership campaign that resulted in a $16M Series A investment. Danielle has also held key positions at CI Financial, Bench Accounting and MaRS Discovery District, driving significant brand awareness.

Work History

D

Fractional Marketing / fCMO

Danielle Klassen ConsultingI develop and execute content marketing strategies for high-growth tech companies & purpose-driven non-profits. Articles I've written on behalf of leading North American executives have appeared in publications such as Fast Company, Globe & Mail, and the Toronto Star, while others have gone viral on LinkedIn (3k+ reactions).
K

Director Of Marketing

KlirMar 2021 - Jul 2023 • 2 yrs 5 mosBuild, manage and oversee the brand including positioning, content, design, events, web presence & more. Led instrumental thought leadership campaign to support $16M Series A venture capital investment raise (led by Insight Partners). Joined company as 12, we're now 50 strong and counting!
C

Senior Communications Manager

CI FinancialJun 2019 - Mar 2021 • 1 yr 10 mosIncreased visibility for the firm via earned media & PR. Lead and oversaw all content marketing, social media, PR, crisis communications, and client communication for the firm. Increased organic traffic to blog by +250% YoY. Provided copywriting & editing for various marketing initiatives including blog, email marketing, monthly client newsletter, social ads, podcast ads & web copy. Notable coverage in NBC, Globe & Mail, Toronto Star, Yahoo Finance, Canadian Press, Global News, CTV, Advisor, Wealth Professional, Investment Executive, and more. Published op-eds in Globe & Mail, Canadian Business Quarterly. Spearheaded the firm's first influencer marketing campaign.
B

Content and Public Relations Manager

Bench AccountingJul 2018 - Apr 2019 • 10 mosDeveloped high-impact creative campaigns, reports, blogs, social content, op-eds, and secured media coverage to increase brand awareness. Spearheaded a feature branded series interviewing the founders of lululemon, ClassPass, Herschel, Vega, 1-800-Got-Junk, driving significant inbound web traffic and full funnel conversions. Secured notable coverage in CNN, Fortune, Inc, Business Insider, Mic, Globe and Mail and more.
M

Media Relations Manager

MaRS Discovery DistrictFeb 2016 - Jun 2018 • 2 yrs 5 mosLead content and earned media campaigns to effectively establish and solidify the Toronto tech hub's reputation as a global destination for the world's top tech talent and venture capital, and the epicentre of Canadian innovation. Supported dozens of high-growth tech companies such as Ritual, Wealthsimple & League, producing high-engagement via social media, video and blog content, earned media coverage, and stakeholder events. Brokered syndication agreements with outlets such as Entrepreneur Magazine and the National Post to share video and editorial content on behalf of MaRS and the startups it supports. Launched the firm's first North America wide press campaign with notable coverage in New York Times, Wall Street Journal, Washington Post, The Atlantic, Time Magazine, Fortune, Forbes, NPR, Politico, Fast Company, Axios, CBC The National, Globe & Mail, Toronto Star, Canadian Business, and more. Drove +$2M annual ad value equivalency for MaRS startups.

Education

G

Growclass

2024
C

Carleton University

Bachelor of Journalism, High Honours2009 - 2013
D

Digital Marketing Institute

Certified Digital Marketer2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Fractional Marketing Leader helping Seed through Series A startups achieve market traction faster while building great brands.
Danielle Klassen is a seasoned marketing leader with deep experience in growth marketing, content marketing, public relations, and brand management. With 10+ years experience in tech, she’s helped dozens of startups win customer logos, raise VC funding, and increase growth velocity. As a Fractional Marketing Leader, Danielle works with purpose-driven founders and non-profits. Her previous roles include Director of Marketing at Klir, where she led a thought leadership campaign that resulted in a $16M Series A investment. Danielle has also held key positions at CI Financial, Bench Accounting and MaRS Discovery District, driving significant brand awareness.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Danielle are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Danielle Klassen

Growth Marketing Manager • Creative & Brand Strategist • Product Marketing Manager • Penticton, BC, CA
Available for hire fromNegotiable
Contracts

Work History

D

Fractional Marketing / fCMO

Danielle Klassen ConsultingI develop and execute content marketing strategies for high-growth tech companies & purpose-driven non-profits. Articles I've written on behalf of leading North American executives have appeared in publications such as Fast Company, Globe & Mail, and the Toronto Star, while others have gone viral on LinkedIn (3k+ reactions).
K

Director Of Marketing

KlirMar 2021 - Jul 2023 • 2 yrs 5 mosBuild, manage and oversee the brand including positioning, content, design, events, web presence & more. Led instrumental thought leadership campaign to support $16M Series A venture capital investment raise (led by Insight Partners). Joined company as 12, we're now 50 strong and counting!
C

Senior Communications Manager

CI FinancialJun 2019 - Mar 2021 • 1 yr 10 mosIncreased visibility for the firm via earned media & PR. Lead and oversaw all content marketing, social media, PR, crisis communications, and client communication for the firm. Increased organic traffic to blog by +250% YoY. Provided copywriting & editing for various marketing initiatives including blog, email marketing, monthly client newsletter, social ads, podcast ads & web copy. Notable coverage in NBC, Globe & Mail, Toronto Star, Yahoo Finance, Canadian Press, Global News, CTV, Advisor, Wealth Professional, Investment Executive, and more. Published op-eds in Globe & Mail, Canadian Business Quarterly. Spearheaded the firm's first influencer marketing campaign.
B

Content and Public Relations Manager

Bench AccountingJul 2018 - Apr 2019 • 10 mosDeveloped high-impact creative campaigns, reports, blogs, social content, op-eds, and secured media coverage to increase brand awareness. Spearheaded a feature branded series interviewing the founders of lululemon, ClassPass, Herschel, Vega, 1-800-Got-Junk, driving significant inbound web traffic and full funnel conversions. Secured notable coverage in CNN, Fortune, Inc, Business Insider, Mic, Globe and Mail and more.
M

Media Relations Manager

MaRS Discovery DistrictFeb 2016 - Jun 2018 • 2 yrs 5 mosLead content and earned media campaigns to effectively establish and solidify the Toronto tech hub's reputation as a global destination for the world's top tech talent and venture capital, and the epicentre of Canadian innovation. Supported dozens of high-growth tech companies such as Ritual, Wealthsimple & League, producing high-engagement via social media, video and blog content, earned media coverage, and stakeholder events. Brokered syndication agreements with outlets such as Entrepreneur Magazine and the National Post to share video and editorial content on behalf of MaRS and the startups it supports. Launched the firm's first North America wide press campaign with notable coverage in New York Times, Wall Street Journal, Washington Post, The Atlantic, Time Magazine, Fortune, Forbes, NPR, Politico, Fast Company, Axios, CBC The National, Globe & Mail, Toronto Star, Canadian Business, and more. Drove +$2M annual ad value equivalency for MaRS startups.

Education

G

Growclass

2024
C

Carleton University

Bachelor of Journalism, High Honours2009 - 2013
D

Digital Marketing Institute

Certified Digital Marketer2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.