Top Talent like Desiree are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Desiree Evanshen

Customer Success Manager •
Available for hire fromNegotiable
Contracts
Marketing & Customer Experience Consultant
With a robust background in marketing and customer experience, I have excelled in various roles, from Communications Manager at RESAAS to Director of Customer Experience at SoleSavy. At SoleSavy, I managed three teams, reduced churn, and increased customer engagement through strategic initiatives. As Lifecycle Marketing Manager at Later, I enhanced onboarding strategies, achieving over 90% retention in the first 30 days and significantly boosting feature adoption. Currently, as a freelance Marketing & Customer Experience Consultant, I provide expert advice to improve customer engagement and retention for diverse clients. My expertise spans customer lifecycle management, cross-functional collaboration, and data-driven decision-making.

Work History

F

Marketing & Customer Experience Consultant

FreelanceAs a Marketing & Customer Experience Consultant, provided expert advice and strategies to improve customer engagement, retention, and overall experience for various clients.
S

Director of Customer Experience

SoleSavyFeb 2021 - Jul 2022 • 1 yr 6 mosSoleSavy started as an online community for sneaker fanatics and has since grown to a full-service platform with technology, resources, and mobile applications that help SoleSavy's customers buy sneakers for retail prices and avoid the expensive secondary markets. Managed the 3 teams within the Customer Experience Department; Retention, Onboarding, and Customer Support. Led 7 direct reports. Managed all customer lifecycle campaigns. Decreased churn from 6% to 5% and increased deflections on the cancel page by 10%. Built a self-service education strategy that over 60% of the total customer base engaged with. Increased week 1 retention from 85% to 90%. Aligned with leadership to turn SoleSavy's business goals and priorities into quarterly roadmaps & KPIs. Worked cross-functionally with the Product, Community, and Marketing teams to improve the overall customer experience & launch new products.
L

Lifecycle Marketing Manager

LaterJun 2017 - Jan 2021 • 3 yrs 8 mosLater.com is the #1 visual content marketing platform for Instagram. Advanced onboarding strategies as the product and paid plans grew significantly, which led to increasing retention by over 90% in the first 30 days. Managed the post-sign-up tech touch experience by nurturing users through each stage of the customer journey with targeted and personalized messaging strategies. Averaged 60% open rates for emails in the first 30 days. Used experimentation to increase Linkin.bios feature adoption by over 200%. With data tools, identified that users' first 90 days were critical to driving paid retention.
L

Lifecycle Marketing Specialist

LaterFeb 2016 - Jun 2017 • 1 yr 5 mosManaged onboarding funnels. Product marketing for feature releases. Mapping customer lifecycle & journey. Managed the product feedback cycle from customer channels by consolidating feedback trends in order to help guide product improvements to drive a better customer experience with higher retention. Managing ongoing Instagram marketing webinar. Product education. Hiring for the customer teams. Worked with product leading beta programs.
R

Communications Manager

RESAASOct 2013 - Feb 2016 • 2 yrs 5 mosManaged feedback cycle & reported on UX trends. Worked cross-functionally with stakeholders & the product team to incorporate product improvements. Coordinated firm launches with Sales Team. Managed activation campaigns and onboarding users. Managed customer support team. Implemented Zendesk; created ticketing systems and built out the knowledge base. Hosted weekly demos & webinars. Engagement campaigns.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing & Customer Experience Consultant
With a robust background in marketing and customer experience, I have excelled in various roles, from Communications Manager at RESAAS to Director of Customer Experience at SoleSavy. At SoleSavy, I managed three teams, reduced churn, and increased customer engagement through strategic initiatives. As Lifecycle Marketing Manager at Later, I enhanced onboarding strategies, achieving over 90% retention in the first 30 days and significantly boosting feature adoption. Currently, as a freelance Marketing & Customer Experience Consultant, I provide expert advice to improve customer engagement and retention for diverse clients. My expertise spans customer lifecycle management, cross-functional collaboration, and data-driven decision-making.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Desiree are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Desiree Evanshen

Customer Success Manager •
Available for hire fromNegotiable
Contracts

Work History

F

Marketing & Customer Experience Consultant

FreelanceAs a Marketing & Customer Experience Consultant, provided expert advice and strategies to improve customer engagement, retention, and overall experience for various clients.
S

Director of Customer Experience

SoleSavyFeb 2021 - Jul 2022 • 1 yr 6 mosSoleSavy started as an online community for sneaker fanatics and has since grown to a full-service platform with technology, resources, and mobile applications that help SoleSavy's customers buy sneakers for retail prices and avoid the expensive secondary markets. Managed the 3 teams within the Customer Experience Department; Retention, Onboarding, and Customer Support. Led 7 direct reports. Managed all customer lifecycle campaigns. Decreased churn from 6% to 5% and increased deflections on the cancel page by 10%. Built a self-service education strategy that over 60% of the total customer base engaged with. Increased week 1 retention from 85% to 90%. Aligned with leadership to turn SoleSavy's business goals and priorities into quarterly roadmaps & KPIs. Worked cross-functionally with the Product, Community, and Marketing teams to improve the overall customer experience & launch new products.
L

Lifecycle Marketing Manager

LaterJun 2017 - Jan 2021 • 3 yrs 8 mosLater.com is the #1 visual content marketing platform for Instagram. Advanced onboarding strategies as the product and paid plans grew significantly, which led to increasing retention by over 90% in the first 30 days. Managed the post-sign-up tech touch experience by nurturing users through each stage of the customer journey with targeted and personalized messaging strategies. Averaged 60% open rates for emails in the first 30 days. Used experimentation to increase Linkin.bios feature adoption by over 200%. With data tools, identified that users' first 90 days were critical to driving paid retention.
L

Lifecycle Marketing Specialist

LaterFeb 2016 - Jun 2017 • 1 yr 5 mosManaged onboarding funnels. Product marketing for feature releases. Mapping customer lifecycle & journey. Managed the product feedback cycle from customer channels by consolidating feedback trends in order to help guide product improvements to drive a better customer experience with higher retention. Managing ongoing Instagram marketing webinar. Product education. Hiring for the customer teams. Worked with product leading beta programs.
R

Communications Manager

RESAASOct 2013 - Feb 2016 • 2 yrs 5 mosManaged feedback cycle & reported on UX trends. Worked cross-functionally with stakeholders & the product team to incorporate product improvements. Coordinated firm launches with Sales Team. Managed activation campaigns and onboarding users. Managed customer support team. Implemented Zendesk; created ticketing systems and built out the knowledge base. Hosted weekly demos & webinars. Engagement campaigns.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.