Angelica Meigs

Growth Marketing Manager •

Google Ads

Integrated Marketing

Digital Advertising

Market Analysis

Online Marketing

B2B Marketing

SaaS

Digital Strategy

Business Strategy

Emails

Drip

Advertising

MailChimp

Email Marketing

Project Management

Available for hire fromNegotiable

Contracts

Marketing & Business Consultant | Lead-Gen & Customer Expert

With a robust educational background in Public Relations from Humber College and an Honours Bachelor of Arts in Communication Studies from Wilfrid Laurier University, I bring a wealth of experience in marketing and strategic planning. Currently serving as a Marketing & Business Consultant at Westwood Tree Care, I am responsible for developing the company's first marketing strategy and contributing to strategic planning initiatives. Previously, I held roles such as Customer Lifecycle Marketing Manager at Tackle.io, where I led projects to reduce churn and increase renewals, and Growth Marketing Manager at PointClickCare, overseeing programs to drive marketing growth. My expertise spans lifecycle marketing, customer advocacy, and account-based marketing, with a proven track record of improving product adoption and fostering customer engagement.

Projects

Customer Case Study

Interviewed, wrote, and launched customer case studies. Skilled at extracting stories that showcased how products helped drive success while maintaining amazing relationships with customers which never felt transactional.See More

Customer Ideal Customer Profile Tool

Spearheaded and launched a customer and prospect segmentation tool in PowerBI, training over 100 users in marketing, sales and customer success. Tool improved marketing generated leads and sales conversions. See More

Work History

Marketing & Business Consultant

Westwood Tree CareMarketing: Responsible for Westwood's first marketing strategy, focused on boosting lead generation and establishing a foothold in Cambridge, the latest expansion area. Strategic Planning: Collaborating closely with the owner to contribute to strategic planning initiatives aimed at propelling business growth. Business Operations: Ensuring the seamless function of operations including streamlining processes, and optimizing efficiency. People Management: Fostering a supportive environment for team members and intentionally building a culture.

Customer Lifecycle Marketing Manager

Tackle.ioAug 2022 - Jun 2023 • 11 mosLed projects across customer success, enablement, and product that reduced churn, increased renewals, and improved product adoption. Contributed to an integrated marketing campaign that increased product adoption of a core product by 20% in 9 months. Responsible for lifecycle marketing campaigns to meet customers at their point in the journey with helpful content. Developed customer advocacy assets including case studies, references, and customer quotes. Organized and hosted various customer virtual events to improve product utilization and foster connectedness among customers, achieving the highest registration and attendance in 1 year of the event running. Managed the customer community on a contract basis for 12 months, promoting membership and engagement with the customer base as well as internal adoption.

Growth Marketing Manager

PointClickCareJan 2022 - Aug 2022 • 8 mosOversaw collaborative execution of programs that drive the growth of PointClickCare's marketing generation. Responsibilities included running experiments across the funnel, improving conversion rates, content strategy, and working cross-functionally to shape PointClickCare's organic growth strategy. Managed customer nurture programs, content writing, and analysis of channel performance.

Growth Marketing Specialist

PointClickCareJan 2021 - Jan 2022 • 1 yr 1 moResponsible for creating targeting strategies including ideal customer profiles and buyer personas. Supported the development of corporate value pillars.

Account Based Marketing Specialist, National

PointClickCareNov 2019 - Jan 2021 • 1 yr 3 mosCreated and implemented account-based marketing strategies with the goal of supporting national sales targets across the United States.

Education

Humber College

Postgraduate Certificate in Public Relations, Public Relations2014 - 2015

Wilfrid Laurier University

Honours Bachelor of Arts, Communication Studies (co-op option)2009 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call