Top Talent like Eric are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Eric Patterson

Sales & Business Development Manager • Growth Product Manager • Growth Marketing Manager • SF, CA, US
Strategy & Business Development
Marketing Strategy
Strategic Planning
Business Operations
Partnership Development
Growth
Business Planning
Consulting
Strategic Partnerships
Available for hire fromNegotiable
Contracts
Full-Time Roles
Digital Media Executive | Business Strategy & Market Development
Over 25 years of experience driving growth and profitability through the creation of new processes, products, and partnerships, from opportunity identification to go-to-market planning and operational management. I have held leadership roles in product, marketing, sales, and business development at media and technology companies across a wide variety of business models from advertising to SaaS and e-commerce. This includes significant experience in content creation, distribution, and monetization, often within 2-sided marketplaces, across categories ranging from news & information to software, books, music, movies, games, and data.

Work History

S

Business Development Consultant

Self-employedBusiness strategy and market development services for media and technology companies that need assistance identifying and executing against new growth opportunities. - Market opportunity analysis - Go-to-market planning - Pricing strategy - Sales enablement - Channel development Available on a retainer or project basis. Current engagements include: - Jiffy.AI Media: adops workflow automation from order entry through invoicing & audit functions - PayNow Direct: the only unified POS and ecommerce platform for grocers that accepts SNAP EBTs
H

Vice President of Strategy & Development

Hearst NewspapersJan 2017 - Jan 2024 • 7 yrs 1 moResponsible for vertical market strategy & operational planning, M&A exploration, and strategic partnerships for Hearst's newspaper division. - Increased classifieds line-of-business profitability by $1.5MM annually - Generated $1MM incremental ad revenue for A&E vertical - Grew annual content licensing profit by over $600K
B

Vice President, Strategy & Development

BitCasaJan 2014 - Jan 2016 • 2 yrs 1 moLed brand and operational planning for transition from consumer cloud storage to white-label SaaS platform for device OEMs & wireless carriers. - Managed corporate rebrand, hiring marketing team and PR/AR agencies - Built partner marketing programs for first clients SanDisk, Hutchison Telecom
B

Vice President, Business Development

BlurbJan 2011 - Jan 2014 • 3 yrs 1 moGrew annual revenue by 3x to $13MM from strategic partnerships & inside sales to corporate accounts for print-on-demand photobook publishing platform. - Increased partnership revenue by $6.8MM via deals including Adobe, Samsung - Grew inside sales to corporate clients by 4x to $2.5MM
P

Vice President, Digital Services

Pacific EpochJan 2010 - Jan 2011 • 1 yr 1 moRan product and marketing for investment research firm that covered nine sectors in China's equity markets for institutional investors and corporate clients. Acquired by Pacific Crest Securities. - Built publishing platform enabling tiered client access and ecommerce - Launched Thomson Reuters partnership for channel sales of proprietary data
G

SVP, Marketing

GamePro Media (IDG)Full-time EmployeeJan 2008 - Jan 2009 • 1 yr 1 moLed brand strategy, product marketing, ad operations for the video game industry’s leading information source, including GamePro Magazine & related websites. • Repositioned 20 y/o brand, including site redesign, increasing ad yield and newsstand sales • Partnered with 7-Eleven to create $1MM per year co-branded buying guide program
B

VP & General Manager

BitTorrentFull-time EmployeeJan 2006 - Jan 2007 • 1 yr 1 moManaged strategy and go-to-market planning for transformation from global content piracy tool to commercially viable distribution service sanctioned by the MPAA. • Business model included mix of downloadable titles and ad-supported streaming • Pricing strategy helped drive industry standardization of digital release dates and rentals
C

Director, Publisher Services

CNET NetworksFull-time EmployeeJan 2004 - Jan 2006 • 2 yrs 1 moGrew revenue 25% to over $9MM for Download.com’s self-service software distribution and ecommerce platform serving over 25K global developers.
C

Director, Marketing Operations

CNET NetworksFull-time EmployeeJan 1999 - Jan 2002 • 3 yrs 1 moGenerated $12MM in incremental revenue per year by creating user retention platform to optimize traffic across CNET’s portfolio of digital brands.

Education

S

Southern Methodist University

B.A., Journalism
T

The University of Kansas

M.S., Journalism

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Media Executive | Business Strategy & Market Development
Over 25 years of experience driving growth and profitability through the creation of new processes, products, and partnerships, from opportunity identification to go-to-market planning and operational management. I have held leadership roles in product, marketing, sales, and business development at media and technology companies across a wide variety of business models from advertising to SaaS and e-commerce. This includes significant experience in content creation, distribution, and monetization, often within 2-sided marketplaces, across categories ranging from news & information to software, books, music, movies, games, and data.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Eric are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Eric Patterson

Sales & Business Development Manager • Growth Product Manager • Growth Marketing Manager • SF, CA, US
Strategy & Business Development
Marketing Strategy
Strategic Planning
Business Operations
Partnership Development
Growth
Business Planning
Consulting
Strategic Partnerships
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

S

Business Development Consultant

Self-employedBusiness strategy and market development services for media and technology companies that need assistance identifying and executing against new growth opportunities. - Market opportunity analysis - Go-to-market planning - Pricing strategy - Sales enablement - Channel development Available on a retainer or project basis. Current engagements include: - Jiffy.AI Media: adops workflow automation from order entry through invoicing & audit functions - PayNow Direct: the only unified POS and ecommerce platform for grocers that accepts SNAP EBTs
H

Vice President of Strategy & Development

Hearst NewspapersJan 2017 - Jan 2024 • 7 yrs 1 moResponsible for vertical market strategy & operational planning, M&A exploration, and strategic partnerships for Hearst's newspaper division. - Increased classifieds line-of-business profitability by $1.5MM annually - Generated $1MM incremental ad revenue for A&E vertical - Grew annual content licensing profit by over $600K
B

Vice President, Strategy & Development

BitCasaJan 2014 - Jan 2016 • 2 yrs 1 moLed brand and operational planning for transition from consumer cloud storage to white-label SaaS platform for device OEMs & wireless carriers. - Managed corporate rebrand, hiring marketing team and PR/AR agencies - Built partner marketing programs for first clients SanDisk, Hutchison Telecom
B

Vice President, Business Development

BlurbJan 2011 - Jan 2014 • 3 yrs 1 moGrew annual revenue by 3x to $13MM from strategic partnerships & inside sales to corporate accounts for print-on-demand photobook publishing platform. - Increased partnership revenue by $6.8MM via deals including Adobe, Samsung - Grew inside sales to corporate clients by 4x to $2.5MM
P

Vice President, Digital Services

Pacific EpochJan 2010 - Jan 2011 • 1 yr 1 moRan product and marketing for investment research firm that covered nine sectors in China's equity markets for institutional investors and corporate clients. Acquired by Pacific Crest Securities. - Built publishing platform enabling tiered client access and ecommerce - Launched Thomson Reuters partnership for channel sales of proprietary data
G

SVP, Marketing

GamePro Media (IDG)Full-time EmployeeJan 2008 - Jan 2009 • 1 yr 1 moLed brand strategy, product marketing, ad operations for the video game industry’s leading information source, including GamePro Magazine & related websites. • Repositioned 20 y/o brand, including site redesign, increasing ad yield and newsstand sales • Partnered with 7-Eleven to create $1MM per year co-branded buying guide program
B

VP & General Manager

BitTorrentFull-time EmployeeJan 2006 - Jan 2007 • 1 yr 1 moManaged strategy and go-to-market planning for transformation from global content piracy tool to commercially viable distribution service sanctioned by the MPAA. • Business model included mix of downloadable titles and ad-supported streaming • Pricing strategy helped drive industry standardization of digital release dates and rentals
C

Director, Publisher Services

CNET NetworksFull-time EmployeeJan 2004 - Jan 2006 • 2 yrs 1 moGrew revenue 25% to over $9MM for Download.com’s self-service software distribution and ecommerce platform serving over 25K global developers.
C

Director, Marketing Operations

CNET NetworksFull-time EmployeeJan 1999 - Jan 2002 • 3 yrs 1 moGenerated $12MM in incremental revenue per year by creating user retention platform to optimize traffic across CNET’s portfolio of digital brands.

Education

S

Southern Methodist University

B.A., Journalism
T

The University of Kansas

M.S., Journalism

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.