Top Talent like Esther are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Esther Lee

Product Marketing Manager
Available for hire fromNegotiable
Contracts
Marketing & R&D Leader | Storyteller | Strategist in Product Launch, Customer Engagement, and Global Campaigns
At the end of the day, my job is all about people and community. Whether it’s telling stories that connect people or using marketing strategies to build bridges between brands and their audiences, I’m driven by the power of connection. I believe the best work happens when we create a space where people feel seen, understood, and valued. Coming from a multicultural background, I’ve always been inspired by the diverse ways people communicate, connect, and build relationships. This perspective has shaped my approach to marketing and storytelling, as I strive to use social media as a bridge to bring people together across different cultures and experiences. I’m passionate about crafting narratives that resonate universally while honoring individuality. Most recently, I’ve been working to strategize and implement marketing campaigns that drive impact. From managing social media platforms and creating compelling content to designing influencer programs and organizing events, my passion lies in sparking meaningful interactions and helping brands tell their unique stories. There’s a storyteller behind this profile, too! In my free time, you might find me brainstorming creative ideas for my social media series, exploring UX/UI design, immersing myself in a good book, or diving into conversations about personal growth and community building. If you’re looking to collaborate or chat about storytelling, marketing, or bridging cultural connections through social media, let’s connect!

Work History

B

Research And Development Specialist

BEAUTY ELEMENTS CORPJan 2024 - Jan 2025 • 1 yr 1 moSpearheaded brand development and packaging design projects, driving a 15% increase in sales and enhancing brand visibility. Introduced data-driven marketing strategies, utilizing customer insights and KPI monitoring to design and execute impactful campaigns. Organized and led meetings to align stakeholders on market needs and strategy development. Led end-to-end planning and execution of 20+ national and 4 international B2B and B2C events, driving a 30% increase in sales and 40% growth in brand awareness. Conducted in-depth research on contemporary hair trends and competitor landscapes to inform strategic decisions. Played a key role in product innovation, aligning offerings with market demands. Facilitated cross-team collaboration by implementing ISO standards, improving team synergy by 30% and boosting overall productivity.
D

Marketing and UX/UI Designer

Dress HallMar 2023 - Dec 2023 • 10 mosDesigned and launched two online stores from scratch, achieving $5K in profits within the first two months. Collected and analyzed website data to optimize user experience, resulting in improved conversion rates and ROI. Managed three social media accounts, achieving 15% engagement and 30% weekly click-through rates through targeted campaigns. Boosted sales by creating personalized strategies for sales representatives, fostering a cohesive and high-performing team.
R

Co-Founder

RedBox MiamiJun 2021 - Aug 2022 • 1 yr 3 mosEstablished an online product shipping company, enhancing brand identity and optimizing user experience for international accessibility to Western products. Developed and executed targeted marketing strategies, acquiring 500+ clients through Google and Facebook ads. Grew the company's social media presence to 2,000 Instagram followers, driving brand visibility and engagement. Managed public relations by engaging customers on social media and email, fostering loyalty and building strong customer relationships.
M

Marketing Intern

MerakhiNov 2021 - Jun 2022 • 8 mosBoosted consumer loyalty by 13% through tailored social media content, in-depth audience research, and targeted growth strategies. Spearheaded a company-wide marketing strategy by organizing focus groups, conducting interviews, and analyzing quantitative data to enhance product research and development. Leveraged statistical analyses using Excel and PowerPoint to optimize marketing campaigns, improving their overall effectiveness and ROI.
D

Digital Marketing Intern

D'Elia Digital MarketingJan 2022 - May 2022 • 5 mosEnhanced brand identity through a monthly growth plan, paid ad collaborations, and website improvements, achieving a 140% increase in account engagement. Oversaw outreach strategies by analyzing consumer data, maintaining client communication, and identifying areas for improvement, ensuring the successful execution of time-sensitive social media campaigns. Achieved a 23% boost in website traffic by conducting competitor analysis, maintaining consistent social media content, and marketing products effectively through digital ad systems. Aligned all marketing efforts with the company’s long-term goals, driving sustained growth and visibility.

Education

R

Rutgers University

Communications, Public Relations

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing & R&D Leader | Storyteller | Strategist in Product Launch, Customer Engagement, and Global Campaigns
At the end of the day, my job is all about people and community. Whether it’s telling stories that connect people or using marketing strategies to build bridges between brands and their audiences, I’m driven by the power of connection. I believe the best work happens when we create a space where people feel seen, understood, and valued. Coming from a multicultural background, I’ve always been inspired by the diverse ways people communicate, connect, and build relationships. This perspective has shaped my approach to marketing and storytelling, as I strive to use social media as a bridge to bring people together across different cultures and experiences. I’m passionate about crafting narratives that resonate universally while honoring individuality. Most recently, I’ve been working to strategize and implement marketing campaigns that drive impact. From managing social media platforms and creating compelling content to designing influencer programs and organizing events, my passion lies in sparking meaningful interactions and helping brands tell their unique stories. There’s a storyteller behind this profile, too! In my free time, you might find me brainstorming creative ideas for my social media series, exploring UX/UI design, immersing myself in a good book, or diving into conversations about personal growth and community building. If you’re looking to collaborate or chat about storytelling, marketing, or bridging cultural connections through social media, let’s connect!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Esther are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Esther Lee

Product Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

B

Research And Development Specialist

BEAUTY ELEMENTS CORPJan 2024 - Jan 2025 • 1 yr 1 moSpearheaded brand development and packaging design projects, driving a 15% increase in sales and enhancing brand visibility. Introduced data-driven marketing strategies, utilizing customer insights and KPI monitoring to design and execute impactful campaigns. Organized and led meetings to align stakeholders on market needs and strategy development. Led end-to-end planning and execution of 20+ national and 4 international B2B and B2C events, driving a 30% increase in sales and 40% growth in brand awareness. Conducted in-depth research on contemporary hair trends and competitor landscapes to inform strategic decisions. Played a key role in product innovation, aligning offerings with market demands. Facilitated cross-team collaboration by implementing ISO standards, improving team synergy by 30% and boosting overall productivity.
D

Marketing and UX/UI Designer

Dress HallMar 2023 - Dec 2023 • 10 mosDesigned and launched two online stores from scratch, achieving $5K in profits within the first two months. Collected and analyzed website data to optimize user experience, resulting in improved conversion rates and ROI. Managed three social media accounts, achieving 15% engagement and 30% weekly click-through rates through targeted campaigns. Boosted sales by creating personalized strategies for sales representatives, fostering a cohesive and high-performing team.
R

Co-Founder

RedBox MiamiJun 2021 - Aug 2022 • 1 yr 3 mosEstablished an online product shipping company, enhancing brand identity and optimizing user experience for international accessibility to Western products. Developed and executed targeted marketing strategies, acquiring 500+ clients through Google and Facebook ads. Grew the company's social media presence to 2,000 Instagram followers, driving brand visibility and engagement. Managed public relations by engaging customers on social media and email, fostering loyalty and building strong customer relationships.
M

Marketing Intern

MerakhiNov 2021 - Jun 2022 • 8 mosBoosted consumer loyalty by 13% through tailored social media content, in-depth audience research, and targeted growth strategies. Spearheaded a company-wide marketing strategy by organizing focus groups, conducting interviews, and analyzing quantitative data to enhance product research and development. Leveraged statistical analyses using Excel and PowerPoint to optimize marketing campaigns, improving their overall effectiveness and ROI.
D

Digital Marketing Intern

D'Elia Digital MarketingJan 2022 - May 2022 • 5 mosEnhanced brand identity through a monthly growth plan, paid ad collaborations, and website improvements, achieving a 140% increase in account engagement. Oversaw outreach strategies by analyzing consumer data, maintaining client communication, and identifying areas for improvement, ensuring the successful execution of time-sensitive social media campaigns. Achieved a 23% boost in website traffic by conducting competitor analysis, maintaining consistent social media content, and marketing products effectively through digital ad systems. Aligned all marketing efforts with the company’s long-term goals, driving sustained growth and visibility.

Education

R

Rutgers University

Communications, Public Relations

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.