Top Talent like Fabian are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Fabian Wali

Growth Marketing Manager
Berlin, BE, DE
Strategic Partnerships
Communication
Group Leadership
Team Management
Agile Project Management
Digital Advertising
Growth Marketing
Business Automation
Business Operations
Partnership Management
B2B Marketing
Strategy & Business Development
Business Development
Product Management
Software Development
Available for hire fromNegotiable
Contracts
Growth Marketing | Digital Advertising Strategist | Agile Project & Team Management Leader | Go-to-Market Expert
Dynamic and results-oriented leader with more than ten years of experience in growth marketing, digital advertising, and agile project management. Recognized for creating innovative B2B acquisition strategies, building and scaling high-performance teams, and driving revenue growth through data-driven decision-making. Skilled in managing cross-functional projects, establishing strategic partnerships, and leading transformational initiatives throughout the DACH region and beyond.

Projects

B2B Acquisition Funnel Project

Outcome: This project not only streamlined the B2B acquisition process but also demonstrated a powerful data-driven approach to scaling growth. It played a pivotal role in accelerating clever fit’s strategic goal of reaching 1,000 studios by 2030, while establishing a replicable model for franchise expansion. Objective: Develop and execute a comprehensive B2B acquisition campaign to rapidly scale franchise expansion across the DACH region as part of the ambitious “Road to 1,000 Studios by 2030” initiative. Strategy & Execution: 🚀 Designed and launched a multi-channel acquisition funnel within 4 weeks, targeting high-potential prospects. 🎯 Focused on attracting franchise candidates who met a stringent financial criterion—over €100,000 in available cash—to ensure quality leads. Budget & Channel Management: 💰 Managed a total ad spend of €250,000, distributed across META and Google to maximize reach and engagement. Lead Generation & Qualification: 📈 Generated 4,738 leads from multi-channel campaigns, with 26% (1,232) of those leads meeting the equity requirement by having over €100,000 in available cash, making them high-potential franchise prospects. Conversion Optimization: 📞 Achieved an 81% conversion rate from qualified leads to first-call bookings, resulting in 995 scheduled calls. 🤝 Secured a 24% conversion rate from first-call bookings to on-site meetings, with a cost per on-site meeting of €860. 💼 Drove 53% of on-site meetings to contract signings, culminating in an investment volume of €91 million. Team & Process Leadership: 🌍 Coordinated 12 studio openings across the DACH region. 👥 Led a sales team to exceed targets by 500%, acquiring 85 new franchisees within the first 12 months. 🎯 Implemented OKRs and KPIs to continuously track performance and optimize the acquisition process.See More

Strategic Partner Growth & Revenue Acceleration

🚀 Challenge & Goal: Develop a scalable partner acquisition strategy to drive revenue, optimize conversion rates, and position YAZIO as a market leader in digital health & nutrition. 💡 Key Achievements: Launched & scaled a DACH-wide partner program, onboarding 150+ strategic partners. Generated €800,000 in revenue within year one through influencer collaborations and B2B partnerships. Optimized conversion rates through A/B testing: 11% conversion from influencer activations. 18% conversion from B2B deals. Managed a €500,000 budget, allocating spend to maximize ROI & CLV. 📊 Strategic Execution: Built multi-channel acquisition funnels, leveraging paid media, affiliate marketing & direct outreach. Developed scalable workflows, integrating automation & real-time analytics. Led & optimized a 3-person partnerships team, streamlining onboarding & retention. Negotiated & secured long-term collaborations with key market players. 📈 Impact: ✔️ €800K in revenue from partnerships. ✔️ High-ROI growth strategy reducing cost per acquisition. ✔️ Strengthened brand positioning in the digital health sector. Skills: Growth Marketing | Digital Advertising | GTM Strategy | Performance Analytics | Team Leadership | Agile PM | Strategic Partnerships.See More

Scalable Business Operations for Growth - Product Manager

🚀 Challenge & Goal: Develop and implement a centralized, scalable business operating system to enhance efficiency, automation, and performance tracking across the franchise network. The objective was to streamline operations, improve data visibility, and accelerate franchise growth while maintaining operational consistency across multiple locations. 💡 Key Achievements: Developed a modular Business Operating System (BOS), integrating CRM, OKRs, sales pipelines, reporting, and project management. Optimized sales pipelines, improving lead tracking and increasing deal closure rates through automation. Implemented OKRs and KPI dashboards, creating a single source of truth for strategic decision-making. Reduced manual workload by automating recurring processes, improving efficiency across all departments. Integrated data-driven insights, providing franchise partners with real-time analytics for operational optimization. 📊 Strategic Execution: Designed and executed a scalable system architecture, ensuring seamless adoption across all franchise locations. Led cross-functional teams to identify bottlenecks and optimize workflows for improved efficiency. Implemented automation tools to reduce human errors and increase process standardization. Created centralized reporting dashboards, offering a holistic view of performance KPIs and growth metrics. 📈 Impact: ✔️ Increased operational efficiency, reducing manual effort and administrative workload. ✔️ Improved franchise scalability, ensuring a standardized and replicable growth framework. ✔️ Enhanced decision-making through data-driven insights, boosting franchisee success rates. Skills: Agile Project Management | Business Process Automation | CRM & Sales Pipeline Optimization | Performance Analytics | Digital Transformation | Strategic Leadership.See More

Work History

K

Chief of Growth | clever fit GmbH

konns Consulting🚀 Spearheaded an ambitious B2B expansion strategy, “Road to 1,000”, aiming to grow to 1,000 studios by 2030. 💰 Strategically managed a €250,000 advertising budget across META and Google to maximize outreach and lead generation. 📈 Launched multi-channel campaigns that generated 4,738 leads, with 26% (1,232) qualifying as high-potential franchise prospects by meeting the €100,000 liquidity benchmark. 🏆 Optimized marketing efforts to achieve a €193 cost per qualified lead (CPL), ensuring high-value engagement. 📞 Drove an 81% conversion rate from qualified leads to scheduled first calls, resulting in 995 calls booked. 🤝 Translated first-call interest into in-person meetings at a 24% conversion rate, achieving a cost per meeting of €860. 💼 Successfully converted 53% of on-site meetings into signed franchise contracts, fueling an investment volume of €91 million. 🌍 Led the expansion efforts across the DACH region, coordinating 12 new studio openings while steering a high-performing sales team that exceeded targets by 500%, onboarding 85 new franchisees in just 12 months. 🎯 Designed and implemented OKRs and KPIs, establishing a robust performance-tracking system that enabled agile optimizations and sustained growth.
Y

Head Of Partnerships

YAZIO GmbHApr 2021 - Nov 2022 • 1 yr 8 mos🏆 Developed and launched a strategic partner program for the DACH market, successfully acquired and onboarding 150 partners and generating €800,000 in revenue within the first year. 👨‍🔬 Refined digital campaign strategies through rigorous A/B testing, achieving 11% conversion rates from influencer collaborations and 18% from B2B partnerships. 🏦 Managed a €500,000 annual marketing budget, driving brand awareness and delivering high ROI through targeted, data-driven initiatives. 👥 Led a team of three partnership managers, streamlining operations, improving efficiency, and enhancing performance reporting for senior management.
C

Founder &CEO

Cliff&CliffMar 2019 - Apr 2021 • 2 yrs 2 mos🚀 Founded and scaled an e-commerce venture in the sports & outdoor sector, reaching €250,000 in revenue within just 18 months. 📱 Designed and executed a comprehensive marketing strategy, guiding the business from MVP development to market launch through data-driven market research and customer insights. 🛒 Built streamlined operational workflows, enhancing customer retention and loyalty across a 10,000+ client base.
E

Project Manager & Strategy Consultant

Ernst & Young Management ConsultingMar 2017 - Mar 2019 • 2 yrs 1 mo🏎️ Led the launch of an internal innovation hub, empowering employees to develop new ideas and drive innovation-focused projects. 👨‍💻 Co-developed and executed EY’s DACH strategy as part of an agile leadership team, overseeing 14 global workstreams. 🧠 Spearheaded key initiatives to engage Generation Y & Z, enhancing leadership development and fostering organizational transformation.
B

Brand Management

Berliner Morgenpost GmbH/ FUNKE MEDIENGRUPPE GmbH & Co. KGaAMar 2016 - Sep 2016 • 7 mosIncrease brand awareness. Organizing corporate events such as Berlin half marathon. Coordinating press activities. Organizing of press events and fairs. E-Mailings in B2B and B2C area.
Z

Foreign Correspondent

ZDFAug 2015 - Oct 2015 • 3 mosResearch and preparation of upcoming news shootings. Transcription of interviews. Elaboration of new documentations. Assistant of new media.
B

Quality Management

Bosch ChinaJan 2015 - Jul 2015 • 7 mosResponsible for quality assurance. Development of a product audit database. Manage shipment release applications. Monitoring of shipment releases by each supplier. Evaluate workload of engineers.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketing | Digital Advertising Strategist | Agile Project & Team Management Leader | Go-to-Market Expert
Dynamic and results-oriented leader with more than ten years of experience in growth marketing, digital advertising, and agile project management. Recognized for creating innovative B2B acquisition strategies, building and scaling high-performance teams, and driving revenue growth through data-driven decision-making. Skilled in managing cross-functional projects, establishing strategic partnerships, and leading transformational initiatives throughout the DACH region and beyond.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Fabian are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Fabian Wali

Growth Marketing Manager
Berlin, BE, DE
Strategic Partnerships
Communication
Group Leadership
Team Management
Agile Project Management
Digital Advertising
Growth Marketing
Business Automation
Business Operations
Partnership Management
B2B Marketing
Strategy & Business Development
Business Development
Product Management
Software Development
Available for hire fromNegotiable
Contracts

Projects

B2B Acquisition Funnel Project

Outcome: This project not only streamlined the B2B acquisition process but also demonstrated a powerful data-driven approach to scaling growth. It played a pivotal role in accelerating clever fit’s strategic goal of reaching 1,000 studios by 2030, while establishing a replicable model for franchise expansion. Objective: Develop and execute a comprehensive B2B acquisition campaign to rapidly scale franchise expansion across the DACH region as part of the ambitious “Road to 1,000 Studios by 2030” initiative. Strategy & Execution: 🚀 Designed and launched a multi-channel acquisition funnel within 4 weeks, targeting high-potential prospects. 🎯 Focused on attracting franchise candidates who met a stringent financial criterion—over €100,000 in available cash—to ensure quality leads. Budget & Channel Management: 💰 Managed a total ad spend of €250,000, distributed across META and Google to maximize reach and engagement. Lead Generation & Qualification: 📈 Generated 4,738 leads from multi-channel campaigns, with 26% (1,232) of those leads meeting the equity requirement by having over €100,000 in available cash, making them high-potential franchise prospects. Conversion Optimization: 📞 Achieved an 81% conversion rate from qualified leads to first-call bookings, resulting in 995 scheduled calls. 🤝 Secured a 24% conversion rate from first-call bookings to on-site meetings, with a cost per on-site meeting of €860. 💼 Drove 53% of on-site meetings to contract signings, culminating in an investment volume of €91 million. Team & Process Leadership: 🌍 Coordinated 12 studio openings across the DACH region. 👥 Led a sales team to exceed targets by 500%, acquiring 85 new franchisees within the first 12 months. 🎯 Implemented OKRs and KPIs to continuously track performance and optimize the acquisition process.

Strategic Partner Growth & Revenue Acceleration

🚀 Challenge & Goal: Develop a scalable partner acquisition strategy to drive revenue, optimize conversion rates, and position YAZIO as a market leader in digital health & nutrition. 💡 Key Achievements: Launched & scaled a DACH-wide partner program, onboarding 150+ strategic partners. Generated €800,000 in revenue within year one through influencer collaborations and B2B partnerships. Optimized conversion rates through A/B testing: 11% conversion from influencer activations. 18% conversion from B2B deals. Managed a €500,000 budget, allocating spend to maximize ROI & CLV. 📊 Strategic Execution: Built multi-channel acquisition funnels, leveraging paid media, affiliate marketing & direct outreach. Developed scalable workflows, integrating automation & real-time analytics. Led & optimized a 3-person partnerships team, streamlining onboarding & retention. Negotiated & secured long-term collaborations with key market players. 📈 Impact: ✔️ €800K in revenue from partnerships. ✔️ High-ROI growth strategy reducing cost per acquisition. ✔️ Strengthened brand positioning in the digital health sector. Skills: Growth Marketing | Digital Advertising | GTM Strategy | Performance Analytics | Team Leadership | Agile PM | Strategic Partnerships.

Scalable Business Operations for Growth - Product Manager

🚀 Challenge & Goal: Develop and implement a centralized, scalable business operating system to enhance efficiency, automation, and performance tracking across the franchise network. The objective was to streamline operations, improve data visibility, and accelerate franchise growth while maintaining operational consistency across multiple locations. 💡 Key Achievements: Developed a modular Business Operating System (BOS), integrating CRM, OKRs, sales pipelines, reporting, and project management. Optimized sales pipelines, improving lead tracking and increasing deal closure rates through automation. Implemented OKRs and KPI dashboards, creating a single source of truth for strategic decision-making. Reduced manual workload by automating recurring processes, improving efficiency across all departments. Integrated data-driven insights, providing franchise partners with real-time analytics for operational optimization. 📊 Strategic Execution: Designed and executed a scalable system architecture, ensuring seamless adoption across all franchise locations. Led cross-functional teams to identify bottlenecks and optimize workflows for improved efficiency. Implemented automation tools to reduce human errors and increase process standardization. Created centralized reporting dashboards, offering a holistic view of performance KPIs and growth metrics. 📈 Impact: ✔️ Increased operational efficiency, reducing manual effort and administrative workload. ✔️ Improved franchise scalability, ensuring a standardized and replicable growth framework. ✔️ Enhanced decision-making through data-driven insights, boosting franchisee success rates. Skills: Agile Project Management | Business Process Automation | CRM & Sales Pipeline Optimization | Performance Analytics | Digital Transformation | Strategic Leadership.

Work History

K

Chief of Growth | clever fit GmbH

konns Consulting🚀 Spearheaded an ambitious B2B expansion strategy, “Road to 1,000”, aiming to grow to 1,000 studios by 2030. 💰 Strategically managed a €250,000 advertising budget across META and Google to maximize outreach and lead generation. 📈 Launched multi-channel campaigns that generated 4,738 leads, with 26% (1,232) qualifying as high-potential franchise prospects by meeting the €100,000 liquidity benchmark. 🏆 Optimized marketing efforts to achieve a €193 cost per qualified lead (CPL), ensuring high-value engagement. 📞 Drove an 81% conversion rate from qualified leads to scheduled first calls, resulting in 995 calls booked. 🤝 Translated first-call interest into in-person meetings at a 24% conversion rate, achieving a cost per meeting of €860. 💼 Successfully converted 53% of on-site meetings into signed franchise contracts, fueling an investment volume of €91 million. 🌍 Led the expansion efforts across the DACH region, coordinating 12 new studio openings while steering a high-performing sales team that exceeded targets by 500%, onboarding 85 new franchisees in just 12 months. 🎯 Designed and implemented OKRs and KPIs, establishing a robust performance-tracking system that enabled agile optimizations and sustained growth.
Y

Head Of Partnerships

YAZIO GmbHApr 2021 - Nov 2022 • 1 yr 8 mos🏆 Developed and launched a strategic partner program for the DACH market, successfully acquired and onboarding 150 partners and generating €800,000 in revenue within the first year. 👨‍🔬 Refined digital campaign strategies through rigorous A/B testing, achieving 11% conversion rates from influencer collaborations and 18% from B2B partnerships. 🏦 Managed a €500,000 annual marketing budget, driving brand awareness and delivering high ROI through targeted, data-driven initiatives. 👥 Led a team of three partnership managers, streamlining operations, improving efficiency, and enhancing performance reporting for senior management.
C

Founder &CEO

Cliff&CliffMar 2019 - Apr 2021 • 2 yrs 2 mos🚀 Founded and scaled an e-commerce venture in the sports & outdoor sector, reaching €250,000 in revenue within just 18 months. 📱 Designed and executed a comprehensive marketing strategy, guiding the business from MVP development to market launch through data-driven market research and customer insights. 🛒 Built streamlined operational workflows, enhancing customer retention and loyalty across a 10,000+ client base.
E

Project Manager & Strategy Consultant

Ernst & Young Management ConsultingMar 2017 - Mar 2019 • 2 yrs 1 mo🏎️ Led the launch of an internal innovation hub, empowering employees to develop new ideas and drive innovation-focused projects. 👨‍💻 Co-developed and executed EY’s DACH strategy as part of an agile leadership team, overseeing 14 global workstreams. 🧠 Spearheaded key initiatives to engage Generation Y & Z, enhancing leadership development and fostering organizational transformation.
B

Brand Management

Berliner Morgenpost GmbH/ FUNKE MEDIENGRUPPE GmbH & Co. KGaAMar 2016 - Sep 2016 • 7 mosIncrease brand awareness. Organizing corporate events such as Berlin half marathon. Coordinating press activities. Organizing of press events and fairs. E-Mailings in B2B and B2C area.
Z

Foreign Correspondent

ZDFAug 2015 - Oct 2015 • 3 mosResearch and preparation of upcoming news shootings. Transcription of interviews. Elaboration of new documentations. Assistant of new media.
B

Quality Management

Bosch ChinaJan 2015 - Jul 2015 • 7 mosResponsible for quality assurance. Development of a product audit database. Manage shipment release applications. Monitoring of shipment releases by each supplier. Evaluate workload of engineers.

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.