Felipe Diacono

Growth Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • RJ, BR

Lead Generation

Digital Strategy

Advertising

Strategy & Business Development

Google Ads

Facebook Ads

Event Planning

Team Management

Search Engine Marketing

Automation

Email Marketing

Marketing Strategy

Available for hire fromNegotiable

Full-Time Roles

Contracts

Full-Stack Marketing Strategist • 20+ Years of Experience • Fortune 500 Companies • SMBs and Startups

🎯 Full-stack marketer 📅 +20 years of experience 🌎 Marketing Manager for Fortune 500 companies 🚀 Fractional Marketing Director for SMBs and startups 🎓 Bachelor's Degree in Marketing 🔍 Expertise in Marketing Plans, PPC, SEO, ASO, SMM, Branding and Conversion Optimization I'm a Marketing Strategist with over 20 years of experience developing marketing plans and managing the execution of marketing activities. Throughout my career, I've led marketing activities for renowned multinational companies like Hewlett-Packard, Nokia, and Samsung. For the past 7 years, I've been a trusted marketing consultant for small and medium business owners in North America.

Projects

[Case Study] How an Immigration Company Tripled Leads in a Year Without Increasing Marketing Spend

In late 2021, after 15 years in the market, a Canadian Immigration Company approached me. They heavily relied on one paid channel to acquire most of their leads, and they struggled with the fact that many of these leads were not qualified. Additionally, the demand for their services was rising, but their internal teams lacked a clear marketing vision, objectives, and processes. They were unsure about where their marketing spend was going and they wanted to efficiently increase qualified leads and boost sales. SOULUTIONS I created a Marketing Plan based on three main pillars: (1) Enhancing their messaging and standing out from competitors, (2) Diversifying lead sources while improving current marketing activities, and (3) Setting up their marketing team for success. - Messaging and Differentiation: Developed new positioning strategies highlighting their strengths. - Conversion Rate Optimization: Launched a new website with a conversion-centric approach. - Diversification of Lead Sources: Reduced dependence on Google Ads by efficiently incorporating SEO, event participation, outbound strategies, automation, content development, and retargeting. - Audit Efficiency of Current Tactics: Reviewed paid ads to reduce inefficient spending. - Marketing Team Reorg: For all of these to work, we had to increase accountability. So, we restructured the marketing team and set up clear Objectives and Key Results for 2022. RESULTS 1. More than doubled the website conversion rate 2. Tripled the number of leads from 2021 to 2022 while reducing unqualified leads. 3. Reduced Ad Spend by 17%, reallocating the budget towards other marketing activitiesSee More

[Testimonial] Fractional CMO @ Cerebral Tax Advisors

I've been leading Cerebral Tax Advisors' marketing initiatives since the beginning of 2021, serving as the fractional CMO. My role involves a mix of strategic planning and hands-on involvement in day-to-day marketing operations. One of our early challenges was an over-dependence on a single lead generation source. I've actively participated in diversifying our lead sources, constantly testing and analyzing data to identify cost-effective avenues. Since then, we've successfully added several new lead sources, giving us a better understanding of what works best. Some other exciting results: Our organic website traffic has doubled year over year, and we've even secured first-page rankings on Google for key search terms. I've also focused on improving conversion rates, implementing email campaigns that have increased scheduled meetings by 50% and enhanced the acceptance rate of our proposals. As a consequence, Cerebral has more than doubled the number of clients from one year to the following one. My role at Cerebral isn't just about diversifying lead sources or increasing organic traffic; it's about ensuring that every aspect of our marketing strategy aligns with our business objectives, making a tangible impact on our success.See More

[Award] Hewlett Packard "Marketing & Design Award" as Digital Strategy Manager

Hewlett Packard "Marketing & Design Award" >> Category: Best Website Experience >> Responsible for improving Customer Experience on the HP digital ecosystem in Latin America >> WorldWide level awardSee More

Work History

Marketing Consultant and Fractional CMO

WumbaProviding marketing solutions where I act either as a Marketing Consultant, Fractional CMO, or both, serving customers in a wide range of industries. Clients (past and current): ● Workvantage (Canada) ● Immigration Pros (Canada) ● Cerebral Tax Advisors (USA) ● Shifa Dental (USA) ● Document Authentication Canada (Canada) ● Avalia Contabilidade (Brasil) ● StudyVantage (Canada)

Growth Marketing Manager

Samsung (Whisk)Mar 2020 - Apr 2023 • 3 yrs 2 mosDefined and led the Paid Media Strategy and the AppStore Optimization Strategy driving tangible improvements in efficiency and performance within the channels.

Marketing Manager - South and Central America

HERE, a Nokia BusinessJan 2012 - Aug 2014 • 2 yrs 8 mosDrove corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Delivered B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.

Digital Strategy & HP.com Manager - Latin America

Hewlett-PackardOct 2007 - Jan 2012 • 4 yrs 4 mosLed the online regional activities to increase the number of qualified visits to the sites while ensuring the best possible customer experience on the corporate website (with over 7 million monthly visits), focusing on usability, conversion rate optimization, accessibility, and SEO. Led the project that received the “Marketing and Design Award” given to the best HP Website Marketing activity on a worldwide level.

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