Grace LemMon

Social Media Marketing Specialist • Content Marketing Manager • SF, CA, US

Top Earner

Public Relations

Facebook Ads

Video Production

Videography Lighting

Visual Effects

After Effects

Video Editing

Adobe Creative Suite

Videography

Adobe Photoshop

Adobe Premiere Pro

Available for hire fromNegotiable

Contracts

Innovative Marketing for Every Sector, Boosting ROI Across Multiple Industries.

As an experienced social media marketer, I've successfully managed digital marketing initiatives across diverse industries, including healthcare, e-learning, restaurants, and local politics. I've strategized and executed ad spend campaigns with a focus on optimizing budget allocation for maximum ROI, resulting in a notable 40% increase in client ROI. Additionally, I've developed and implemented comprehensive social content calendars, cultivated digital community relations, and provided metric-based recommendations for optimizing clients' digital presence, leading to improved customer feedback ratings and overall digital engagement.

Projects

Alameda County 20th District Election Ad Campaign

During my time managing the 20th District Election ad campaign, I orchestrated a targeted and impactful marketing strategy that significantly elevated voter engagement and awareness. Through strategic ad placements and compelling messaging, I successfully increased voter pledges by 15%, effectively amplifying the campaign's reach and impact. Additionally, I ran targeted ads to garner endorsements and foster community support, resulting in a notable 25% increase in campaign endorsements and a strengthened position within the district.See More

Work History

Marketing and Communications Manager

Davis Street Community CenterJun 2023 - Present • 1 yr 4 mosTop level: My work has made a tangible impact on our brand's reach and resonance, resulting in a 30% increase in audience engagement and a 25% improvement in brand perception metrics. Through strategic partnerships and innovative channel strategies, I've elevated our industry influence by 20% and enhanced brand credibility by 15% among stakeholders. Full Info: Devised and executed a dynamic omnichannel communications strategy, integrating marketing and communication efforts to maximize brand impact and audience engagement. Ensured meticulous adherence to corporate brand guidelines across all communication touchpoints, fostering brand consistency and resonance. Cultivated and nurtured strategic partnerships with key media outlets, industry influencers, and community stakeholders to enhance brand visibility and credibility. Pioneered innovative channel strategies, experimenting with emerging platforms and optimizing existing channels to amplify content reach and drive audience growth. Oversaw the creation and distribution of compelling press releases, articles, and multimedia content. Formulated and implemented a comprehensive Internal Communications framework, strategy, and roadmap. Collaborated closely with cross-functional teams to champion a customer-centric approach and ensure internal alignment on brand messaging and customer experience narratives. Spearheaded the implementation of advanced analytics and measurement tools to track communication effectiveness and drive continuous improvement initiatives. Demonstrated exceptional project management skills, orchestrating seamless operations and delivering high-quality communications materials on time and within budget. Played a pivotal role in driving organizational change initiatives, providing proactive communications and transparent progress updates to stakeholders to ensure buy-in and alignment.

Social Media Producer

RUSHVIDSDec 2021 - Mar 2023 • 1 yr 4 mosTop Level: My impactful work in video content creation and social media management has led to a significant increase in engagement and follower growth across platforms like TikTok and Instagram Reels, resulting in a 40% boost in audience interaction and a 30% rise in follower acquisition. By staying updated with editing trends and consistently delivering compelling content, I've enhanced our brand's digital presence and maximized audience reach, contributing to a 25% increase in overall brand visibility and recognition within the target demographic. More Info: Created top-tier video content both on-site and remotely at universities across the US, ensuring high quality and compelling storytelling. Collaborated closely with the social media team to develop cutting-edge short-form content for platforms like TikTok and Instagram Reels, resulting in significant boosts in engagement and follower growth. Maintained an up-to-date knowledge of the latest editing trends and techniques for TikTok and Instagram Reels, consistently producing innovative and captivating content that resonated with the target audience. Efficiently managed multiple social media platforms on a daily basis, ensuring consistent and engaging content delivery to maximize audience reach and interaction.

Production Coordinator

STATE DESIGNMar 2022 - Dec 2022 • 10 mosTop Level: Through developing efficient document templates, managing asset deliveries, and optimizing content for web use, my work significantly improved project workflows, resulting in a 35% increase in project completion efficiency and a 25% reduction in turnaround times. By expanding our talent pool, hosting educational webinars, and ensuring rigorous quality checks, I fostered a culture of continuous improvement and professional development, leading to a 20% increase in team engagement and overall project quality. More Info: Developed and managed document templates and sheets for various projects, resulting in increased efficiency and streamlined processes Managed asset uploads and downloads with clients, ensuring timely and accurate delivery of all materials Renamed and compressed files for client postings, ensuring that all content was easily accessible and optimized for web use Tracked tasks for completed and in-progress work, ensuring that all projects were completed on time and within budget Sourced and reached out to freelance artists, expanding the talent pool and ensuring that all projects were staffed with the best possible team Reviewed, organized, and quality-checked postings, ensuring that all work met the highest standards of quality and professionalism Assisted with onboarding new artists, ensuring that all team members were fully integrated and prepared to deliver high-quality work Hosted webinars with guest speakers to educate artists about best practices in their field, resulting in increased engagement and professional development opportunities for all team members

Marketing Coordinator

Fleet Feet PleasantonJan 2023 - Jun 2023 • 6 mosTop Level: My leadership in creating engaging content and orchestrating community events at Fleet Feet resulted in a 20% increase in foot traffic and a 15% boost in customer retention. By implementing targeted email marketing campaigns and managing CRM platforms, I achieved a significant 50% increase in email click-through rates, contributing to a 25% growth in overall sales revenue. More Info: Spearheaded the creation of engaging content, curated events, and innovative marketing strategies to bolster Fleet Feet's customer engagement and drive sales growth. Formulated and executed monthly and weekly initiatives in collaboration with community groups, driving foot traffic to the store and fostering lasting connections with both new and existing customers. Orchestrated local events aimed at fostering community engagement and strengthening brand loyalty among customers. Managed Customer Relationship Management (CRM) platforms, leveraging email marketing and social media channels to effectively communicate with and engage customers. Achieved a notable 50% increase in email click-through rates through targeted email marketing campaigns. Played a pivotal role in driving revenue growth for the store by enhancing brand awareness, product knowledge, and sales initiatives.

Digital Marketing Specialist

mMarketing CollectiveJan 2021 - Present • 3 yrs 9 mosTop Level: My work in managing digital marketing initiatives across various industries led to a 40% increase in client ROI through optimized ad spend campaigns and strategic media buying. By developing comprehensive social content calendars and cultivating digital community relations, I enhanced client engagement and satisfaction, resulting in a 30% improvement in customer feedback ratings and overall digital presence. More Info: Managed digital marketing initiatives for diverse clients across healthcare, e-learning, restaurant, and local politics industries. Strategized and executed ad spend campaigns, optimizing budget allocation for maximum ROI. Conducted media buying activities, negotiating placements and securing optimal ad spaces. Developed and implemented comprehensive social content calendars, including content strategy, design, and scheduling. Cultivated digital community relations, engaging with audiences and addressing inquiries and feedback. Provided metric-based recommendations for optimizing clients' digital presence, utilizing data analysis tools to measure performance and identify areas for improvement.

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Grace has received Kudos for:

Responsiveness (1)

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Education

UC Riverside

Bachelor of Arts, Film & Digital ProductionAug 2018 - Mar 2022

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