Hayley Steiner

Growth Marketing Manager

Denver, CO, US

Blog Marketing

SMS Marketing

Retargeting

Paid Ads

Brand Development

Adobe Creative Suite

Search Engine Marketing

Marketing Strategy

Messaging Strategy

Brand Design

Ads Manager

Display Ads

Integrated Marketing

Creative Marketing

Brand Strategy

Mobile Marketing

Digital Marketing

Marketing

Promotional Marketing

Advertising

Market Research

Creative Direction

Branding

Klaviyo

Paid Media

Available for hire fromNegotiable

Contracts

Head of Marketing & Growth | Scaling $20M+ Healthcare & Lifestyle Brands | GTM Strategy, DTC Growth & Performance Marketing

Hayley Steiner is a marketing leader who specializes in building scalable systems that drive growth for $20M+ revenue brands across healthcare and lifestyle sectors. With a nursing background, she brings credibility and discipline to regulated environments. She founded the RiNo Showcase arts and music festival in Denver and has led GTM strategy, performance marketing, and growth initiatives at Veriheal and Veri MedTech. Her approach blends data-driven strategy with hands-on leadership, empowering cross-functional teams to turn customer insights into tangible brand and revenue outcomes. She is passionate about transforming brands through creative, rigorous marketing and remains deeply engaged in the arts community.

Work History

Head of Marketing

VeriMed Tech ( Veriheal, Dosepop, Rotation Magazine)Full-time Employee Lead all marketing and go-to-market strategy for a $20M+ multi-brand healthcare and wellness company across three national brands. Owned go-to-market strategy for new offerings, including positioning, messaging hierarchy, funnel design, and launch sequencing. Spearheaded expansion from a certification-focused model into chronic pain and adjacent wellness services, driving new revenue streams while repositioning the brand toward a broader, patient-centered healthcare platform. Owned multi-million-dollar annual marketing budgets with direct accountability for CAC discipline, ROAS, and revenue growth. Architected a full-funnel measurement framework using multi-touch attribution, improving efficiency by 23%. Owned end-to-end funnel strategy across acquisition, conversion, onboarding, and retention Led continuous testing across landing pages, messaging, creative, and offers. Forecasted CAC, ROAS, and revenue performance to support growth planning and budgeting. Partnered cross-functionally with product, operations, analytics, and leadership to translate business goals into execution. Delivered executive-level reporting tied to revenue, performance trends, and growth forecasts Built, scaled, and led a distributed 10-person marketing team across performance, lifecycle, SEO, content, and creative. Led brand positioning, messaging hierarchy, and creative direction across web, paid media, lifecycle, and content, ensuring consistency and credibility in a regulated healthcare environment.

Strategic Marketing Consultant

Self EmployedFull-time EmployeeDec 2020 - Dec 2023 • 3 yrs 1 moLed launch planning, go-to-market execution, and performance foundations during periods of rapid growth Designed and launched B2C and B2B demand generation programs, increasing qualified leads 2–4x Reduced cost per lead by 25–40% through testing, segmentation, and funnel optimization Owned paid acquisition across Meta and Google, managing six-figure monthly budgets Delivered an average 3.5x ROAS across client portfolios Built and optimized lifecycle and CRM programs to improve engagement and retention Implemented marketing automation and reporting systems to improve performance visibility Led positioning, messaging, and digital content initiatives to support growth

Director of Marketing and Events

RiNo ShowcaseFull-time EmployeeJan 2018 - Jan 2024 • 6 yrs 1 moFounded and scaled a live arts and music festival from concept to execution, achieving 400% audience growth in the first year through community-driven marketing and partnerships. Launched the inaugural event with a lean initial budget, generating 30x+ return on investment through ticket sales, sponsorships, and vendor partnerships. Led the annual jurying and curation process for 2,000+ artist submissions, programming an average of 250 artists per year while establishing creative standards and exhibition balance. Built a high-conversion pipeline that translated digital community growth into gate entries, leveraging automated CRM flows and retargeting to drive high-volume ticket sales for live exhibitions Designed and executed full-funnel digital marketing strategies to drive ticket sales, including paid social, email marketing, partnerships, and on-site promotion. Built and activated a repeat-attendee audience through consistent storytelling, artist-first programming, and localized marketing efforts. Secured and managed brand sponsors, artists, vendors, and community partners, aligning creative integrity with commercial outcomes. Led all marketing, budgeting, vendor coordination, and event operations, including permitting, logistics, and on-site execution. Developed the festival’s brand identity, creative direction, and promotional strategy across digital, social, and physical touchpoints.

Education

Colorado State University Global Campus

Bachelors of Science, MarketingAug 2014 - Jun 2016

CEHE

Bachelor of Science, NursingAug 2010 - May 2014

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!