Top Talent like Mark are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mark Jacobson

Growth Marketing Manager • Data Analyst • Email Marketing Specialist • Mercer Island, WA, US
Marketing Strategy
Digital Marketing
Integrated Marketing
Growth Marketing
Digital Advertising
Marketing Analytics
Brand Strategy
Engagement
Market Research
Available for hire fromNegotiable
Contracts
3x Patented CMO | Growth architect for startups to Fortune 100s | Scaling marketplaces & regulated industries | Operator at the intersection of Marketing, Finance, Product, and Technology
I'm a digital marketing executive with 20+ years of experience driving growth through data-driven marketing and product innovation for early stage through Fortune 100 companies. My expertise spans healthcare, technology, and retail/e-commerce, with a consistent focus on delivering measurable business outcomes through cross-functional leadership. As Chief Marketing Officer at Brightside Health, I led the company's growth into a leading virtual mental healthcare provider, achieving a 3X increase in both customer base and revenue while maintaining best-in-class unit economics. This success stemmed from strategic brand positioning and innovative patient acquisition strategies that established Brightside as a trusted name in virtual mental healthcare. At Blink Health, I served as Vice President overseeing pharmaceutical growth initiatives, where I expanded manufacturer partnerships and patient volume through integrated customer success and prescriber engagement programs. I've also been an advisor for private equity portfolio companies, helping establish marketing strategy, modernize MarTech stacks, and establish cross-channel marketing capabilities. During my tenure in senior growth roles at Amazon, Microsoft, and Groupon, I drove initiatives that acquired over 40M customers and generated $2B+ in revenue. Building upon my roots as an engineer, I was awarded three patents during my time at Amazon and Accenture Labs – for a real-time collaboration architecture and two digital advertising solutions. My approach combines strategic vision with practical execution, delivering results through effective collaboration with finance, product, engineering, analytics, operations, and people teams.

Work History

B

Chief Marketing Officer

Brightside HealthAug 2021 - Jan 2025 • 3 yrs 6 mosLed end-to-end marketing strategy for a digital mental healthcare platform, scaling annualized revenue to 9 digits while ensuring HIPAA and regulatory compliance. Reduced customer acquisition cost (CAC) by 70% and tripled the patient/provider marketplace through AI-driven segmentation, growth marketing, and lifecycle campaigns. Played a key role in doubling customer lifetime value (LTV) by applying predictive models and personalization to patient engagement programs. Led a fully-remote 15-person brand, growth, and lifecycle marketing team – leveraging MarTech infrastructure that enabled full-funnel integrated marketing, attribution, analytics, and marketing mix modeling.
O

Marketing Advisor

Osara HealthSep 2023 - Jul 2024 • 11 mosAdvised the company's CMO on marketing strategy, PR, organizational growth, and leadership development.
B

VP, Pharma Growth

Blink HealthSep 2020 - Jul 2021 • 11 mosIncreased total prescription volume 250% in 9 months by optimizing sales, customer success, and B2B2C marketing for patients, providers, and pharmaceutical partners.
S

Marketing Advisor

Self-employedJun 2020 - Sep 2020 • 4 mosLaunched the direct-to-consumer channel for Sound United (Polk Audio, Denon, Marantz) by modernizing their MarTech stack and implementing personalized, cross-channel digital marketing. Drove $10M+ of incremental gross profit for Rockport/Reef by redesigning their MarTech stack and establishing new, cross-channel marketing campaigns and an offer personalization engine.
G

Senior Director, Head of Growth & Lifecycle Marketing

GrouponApr 2014 - Apr 2020 • 6 yrs 1 moLed affiliate, email, growth, and lifecycle marketing – scaling acquisition, engagement, and retention in the US, Europe, and Asia with a 9-digit marketing budget. Acquired 40M+ customers and generated $1B+ in revenue through data- and machine learning-driven acquisition, engagement, and retention programs. Reduced CAC by 20% and improved retention rates by 25% by implementing marketing campaigns that leveraged real-time personalization engines and predictive models. Designed a proprietary MarTech stack to manage multi-million-dollar marketing budgets and optimize cross-channel campaigns.
M

Director of Strategy

Microsoft (Microsoft Advertising)Jan 2006 - Apr 2014 • 8 yrs 4 mosScaled Microsoft's ad network to $100M of annual revenue in 2 years by leveraging audience targeting and pricing optimization capabilities powered by machine learning models. Negotiated and managed a $1B strategic partnership with Publicis, securing long-term ad spend. Developed ad-based monetization models for Microsoft products and services, enabling the company to compete more effectively against emerging free/freemium alternatives.
A

Senior Product Manager

Amazon.comJul 2004 - Dec 2005 • 1 yr 6 mosCo-invented and patented a monetization engine that powered product selection for Amazon affiliates. Drove adoption of Amazon’s affiliate program by thousands of publishers and developers.
A

Senior Manager

AccentureOct 1995 - Jul 2004 • 8 yrs 10 mosAccenture Labs incubates new concepts through applied R&D projects that have a significant near-term impact on its clients’ businesses. During my time in the Labs, I invented new software products and delivered them to clients in the US, Europe, and South America. Co-invented and patented real-time collaboration and video ad targeting products. Delivered over $50M of solutions to Retail, Financial Services, and Government clients.

Education

N

Northwestern University

BA, Computer Science1991 - 1995

Similar Pangeans

Stephanie Mao

Detail-oriented professional with experience in project management, customer success, and business operations across healthcare and finance industries
Project Management • Customer Success • Operations Management • 8 years of exp. • Chicago, IL, US

Kirstie Wilson

VP-Level Marketing Leader | Driving Brand Leadership, Customer Loyalty & Revenue Growth for Wellness Companies | Expert in Data-Driven Strategy, Team Leadership & Scalable Growth | Gym Rat | Yogi
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Andrea Misir

Marketing Expert | Career Coach | Mentor
Growth Marketing Management • Email Marketing • Social Media Marketing • 13 years of exp. • New York, NY, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
3x Patented CMO | Growth architect for startups to Fortune 100s | Scaling marketplaces & regulated industries | Operator at the intersection of Marketing, Finance, Product, and Technology
I'm a digital marketing executive with 20+ years of experience driving growth through data-driven marketing and product innovation for early stage through Fortune 100 companies. My expertise spans healthcare, technology, and retail/e-commerce, with a consistent focus on delivering measurable business outcomes through cross-functional leadership. As Chief Marketing Officer at Brightside Health, I led the company's growth into a leading virtual mental healthcare provider, achieving a 3X increase in both customer base and revenue while maintaining best-in-class unit economics. This success stemmed from strategic brand positioning and innovative patient acquisition strategies that established Brightside as a trusted name in virtual mental healthcare. At Blink Health, I served as Vice President overseeing pharmaceutical growth initiatives, where I expanded manufacturer partnerships and patient volume through integrated customer success and prescriber engagement programs. I've also been an advisor for private equity portfolio companies, helping establish marketing strategy, modernize MarTech stacks, and establish cross-channel marketing capabilities. During my tenure in senior growth roles at Amazon, Microsoft, and Groupon, I drove initiatives that acquired over 40M customers and generated $2B+ in revenue. Building upon my roots as an engineer, I was awarded three patents during my time at Amazon and Accenture Labs – for a real-time collaboration architecture and two digital advertising solutions. My approach combines strategic vision with practical execution, delivering results through effective collaboration with finance, product, engineering, analytics, operations, and people teams.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Stephanie Mao

Detail-oriented professional with experience in project management, customer success, and business operations across healthcare and finance industries
Project Management • Customer Success • Operations Management • 8 years of exp. • Chicago, IL, US

Kirstie Wilson

VP-Level Marketing Leader | Driving Brand Leadership, Customer Loyalty & Revenue Growth for Wellness Companies | Expert in Data-Driven Strategy, Team Leadership & Scalable Growth | Gym Rat | Yogi
Content Marketing • Social Media Marketing • Growth Marketing Management • 6 years of exp. • Seminole, FL, US

Justin Kroop

High-growth marketing executive who consistently exceeds revenue goals through data-driven, multi-channel marketing campaigns for healthcare and financial services organizations.
Growth Marketing Management • 11 years of exp. • New York, NY, US

Andrea Misir

Marketing Expert | Career Coach | Mentor
Growth Marketing Management • Email Marketing • Social Media Marketing • 13 years of exp. • New York, NY, US

Top Talent like Mark are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mark Jacobson

Growth Marketing Manager • Data Analyst • Email Marketing Specialist • Mercer Island, WA, US
Marketing Strategy
Digital Marketing
Integrated Marketing
Growth Marketing
Digital Advertising
Marketing Analytics
Brand Strategy
Engagement
Market Research
Available for hire fromNegotiable
Contracts

Work History

B

Chief Marketing Officer

Brightside HealthAug 2021 - Jan 2025 • 3 yrs 6 mosLed end-to-end marketing strategy for a digital mental healthcare platform, scaling annualized revenue to 9 digits while ensuring HIPAA and regulatory compliance. Reduced customer acquisition cost (CAC) by 70% and tripled the patient/provider marketplace through AI-driven segmentation, growth marketing, and lifecycle campaigns. Played a key role in doubling customer lifetime value (LTV) by applying predictive models and personalization to patient engagement programs. Led a fully-remote 15-person brand, growth, and lifecycle marketing team – leveraging MarTech infrastructure that enabled full-funnel integrated marketing, attribution, analytics, and marketing mix modeling.
O

Marketing Advisor

Osara HealthSep 2023 - Jul 2024 • 11 mosAdvised the company's CMO on marketing strategy, PR, organizational growth, and leadership development.
B

VP, Pharma Growth

Blink HealthSep 2020 - Jul 2021 • 11 mosIncreased total prescription volume 250% in 9 months by optimizing sales, customer success, and B2B2C marketing for patients, providers, and pharmaceutical partners.
S

Marketing Advisor

Self-employedJun 2020 - Sep 2020 • 4 mosLaunched the direct-to-consumer channel for Sound United (Polk Audio, Denon, Marantz) by modernizing their MarTech stack and implementing personalized, cross-channel digital marketing. Drove $10M+ of incremental gross profit for Rockport/Reef by redesigning their MarTech stack and establishing new, cross-channel marketing campaigns and an offer personalization engine.
G

Senior Director, Head of Growth & Lifecycle Marketing

GrouponApr 2014 - Apr 2020 • 6 yrs 1 moLed affiliate, email, growth, and lifecycle marketing – scaling acquisition, engagement, and retention in the US, Europe, and Asia with a 9-digit marketing budget. Acquired 40M+ customers and generated $1B+ in revenue through data- and machine learning-driven acquisition, engagement, and retention programs. Reduced CAC by 20% and improved retention rates by 25% by implementing marketing campaigns that leveraged real-time personalization engines and predictive models. Designed a proprietary MarTech stack to manage multi-million-dollar marketing budgets and optimize cross-channel campaigns.
M

Director of Strategy

Microsoft (Microsoft Advertising)Jan 2006 - Apr 2014 • 8 yrs 4 mosScaled Microsoft's ad network to $100M of annual revenue in 2 years by leveraging audience targeting and pricing optimization capabilities powered by machine learning models. Negotiated and managed a $1B strategic partnership with Publicis, securing long-term ad spend. Developed ad-based monetization models for Microsoft products and services, enabling the company to compete more effectively against emerging free/freemium alternatives.
A

Senior Product Manager

Amazon.comJul 2004 - Dec 2005 • 1 yr 6 mosCo-invented and patented a monetization engine that powered product selection for Amazon affiliates. Drove adoption of Amazon’s affiliate program by thousands of publishers and developers.
A

Senior Manager

AccentureOct 1995 - Jul 2004 • 8 yrs 10 mosAccenture Labs incubates new concepts through applied R&D projects that have a significant near-term impact on its clients’ businesses. During my time in the Labs, I invented new software products and delivered them to clients in the US, Europe, and South America. Co-invented and patented real-time collaboration and video ad targeting products. Delivered over $50M of solutions to Retail, Financial Services, and Government clients.

Education

N

Northwestern University

BA, Computer Science1991 - 1995

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.