Irene Lee

Creative Marketing

Search Engine Marketing

Korean

Javascript

Figma

UI/UX Design

Event Coordination

Brand Identity

Brand Strategy

Content Strategy

Marketing Strategy

Available for hire fromNegotiable

Contracts

Full-Time Roles

T-shaped marketer (digital, event, UI, strategies) with a knowledge in tech for agile and optimized solutions

Hello, I'm Irene, a T-shaped digital marketer specializing in SEO, Social Media, and PPC, with a passion for direct marketing, especially events. A UCI graduate with 3+ years of industry experience, I've collaborated with diverse clients across various sectors and sizes (small to Fortune 500). Offering comprehensive digital marketing services, I welcome clients from all industries. Notably, I played a key role in rescuing a company on the verge of bankruptcy, boosting sales to $1M within a year. With a proven adaptable, strategy-driven, and data-focused approach, sign up for a consultation!

Projects

Marketing Portfolio

Check out my latest projects

Work History

Email Marketing Specialist

ANTreprenuer CenterSep 2018 - Nov 2018 • 3 mos• Collaborated with Design Intern to create innovative email template to increase email open rate from average of 20% to 48% per campaign using MailChimp. • Filtered the master email list to decrease monthly payment from $120 to $50 to fully maximize the marketing budget.

Marketing Specialist

CloutHubFeb 2020 - May 2020 • 4 mos• Lead website optimization and SEO projects with a team of 4 (designer, marketer, copy writer and coder) to enhance user interaction and experiences, and increase organic search traffic • Analyze and evaluate the performance of the email campaigns and initiate a collaboration with the lead designer to redesign the new user campaign • Involved in brand value redefinition process

Marketing Manager

Ambient Studios• Led market launch. Conduct market research (Competitor Analysis, SWOT Analysis, Market Analysis, etc.), and created an investor pitch deck as an effective outreach tool for field sales reps • Created a new product survey email campaign with an average open rate of 40% to garner feedback on requirements for a minimal viable product • Built a weekly LinkedIn post automation for draft approval and post scheduling using Microsoft Power Platform to increase efficiency and productivity • Strategized, developed and managed paid digital marketing campaigns (Google Ads) with a monthly budget and yield 126K impressions in the 1st month • Create reporting around paid marketing and implement adjustments to incrementally improve the click-through rate (CTR) • Designed digital brochures and virtual tradeshow banner from concept through completion • Spearhead first local high school internship program from concept to offboarding

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