Iris Maria Kapassa

Content Marketing Manager • Copywriter • Greece

Digital Marketing

Content Planning

Content Development

Advertising

Brand Identity

Brand Design

Content Creation

Content Writing

Market Research

Marketing Strategy

Sales Copy

Copy Editing

Writing

Copywriting

Available for hire fromNegotiable

Contracts

Digital guru & Musa's founder. I elevate brands with creative & strategic marketing.

🚀 Digital marketing enthusiast & founder of Musa, a digital agency that thrives on creativity & strategy. With 7+ years in marketing, I blend copywriting finesse & social media expertise for a holistic approach. Passionate about driving growth & innovation, I lead Musa with a vision to redefine digital narratives. Let’s connect & transform ideas into digital success stories. Achievements: 🌟 Founded Musa, growing it into a recognized leader in digital marketing within just 3 years. 💡 Developed and executed multi-platform campaigns for noteworthy Greek companies. 📈 Mastered multiple marketing platforms, achieving a 360° marketing strategy that increased client ROAS by 200% over a month.

Projects

True Beauty, Radiance Collection

A sample of my work for a beauty product client.

Softone based page

I had the opportunity to work for a leading Greek company to make their website stand out. The result was a dedicated website that converts viewers into leads and clients.See More

The Alestmire Headset

A sample of my work for a tech company.

Work History

Martech Expert

MusaNov 2022 - Present • 1 yr 10 mosI stand proud as the founder of Musa, a digital agency that embodies my vision of delivering comprehensive digital marketing solutions. At Musa, we don't just speak digital; we live it. We thrive on creating resonating strategies, engaging campaigns, and inspiring content. Achievements: 🌟 Founded Musa, growing it into a recognized leader in digital marketing within just 3 years. 💡 Developed and executed multi-platform campaigns for noteworthy Greek companies. 📈 Mastered multiple marketing platforms, achieving a 360° marketing strategy that increased client ROAS by 200% over a month.

Web Content Writing

FreelanceJun 2022 - Present • 2 yrs 3 mosLeveraging in-depth market research and industry analysis, I craft strategies that resonate deeply with target audiences. My approach integrates psychological insights, trend analysis, and consumer behavior studies, ensuring content not only engages but also converts. This methodology is at the heart of Musa, where digital fluency and innovative communication converge to forge unforgettable brand experiences. Achievements: 🌐 Conducted comprehensive market studies, laying the groundwork for bespoke digital strategies. 🧠 Applied psychology and trends to shape content that captivates and converts, enhancing brand engagement. ✨ Created content that speaks directly to the audience's needs and aspirations, driving meaningful interactions.

Account Manager

Humble Digital AgencyMar 2021 - Nov 2022 • 1 yr 9 mosI build strong connections with clients, ensuring we're always on the same page. My work involves researching brands and trends to create custom digital strategies for leading Greek companies. I keep a close eye on campaign results and adjust strategies based on performance insights. Achievements: 🤝 Developed lasting client relationships through consistent communication. 🔍 Tailored digital strategies to fit the unique needs of each company. 📊 Monitored and analyzed campaign performance for strategic improvements.

Digital Marketing Manager

RWOct 2020 - Mar 2021 • 6 mosI design social media strategies to boost brand awareness and oversee all digital content, from writing website copy to creating graphics and presentations. I analyze social media performance to refine our approach as needed. Achievements: 🎨 Crafted engaging social media plans to elevate brand visibility. ✍️ Managed comprehensive digital content creation for various platforms. 📊 Fine-tuned strategies based on detailed social media analytics.

Intern

Core Marketing HubSep 2019 - Mar 2020 • 7 mosI create tailored social media campaigns for each client and plan digital marketing efforts, including newsletters and emails. I also assist celebrities in securing collaborations and contracts. Achievements: 📱 Developed custom social strategies for diverse client needs. 📧 Orchestrated impactful digital campaigns across multiple channels. 🌟 Facilitated partnerships for high-profile personalities.

Education

University of West Attica

Bachelor's Degree, MarketingOct 2017 - Nov 2022

Eudokimos

Associate Degree, Creative WritingFeb 2022

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