Jacob Reel

As a passionate designer, I've delivered impactful results across diverse industries, seamlessly blending strategic communication, effective leadership, time management, and thoughtful design. Specializing in UX Design and Graphic Design, I craft intentional designs prioritizing inclusivity and accessibility. Proficient in Figma and the Adobe Suite, I transform ideas into visually compelling digital experiences. With a keen eye for detail and a commitment to user-centric design, my goal is to elevate digital interactions, ensuring every user journey is a memorable and impactful experience.

Projects

Website Design and Creation

In spearheading the design of the Dream Tree Healing website, I embraced a holistic and user-centric approach to deliver an exceptional online experience. The journey commenced with immersive meetings with key stakeholders, laying the foundation for a shared vision that resonated with the brand's essence. To ensure the website's distinctiveness, I conducted a comprehensive competitive analysis, guiding strategic decisions that set Dream Tree Healing apart in the digital landscape. The creative process unfolded through meticulous sketching and wireframing, paving the way for a visually appealing and functionally robust design. Integral to the success of the project were iterative feedback loops, aligning the evolving design with stakeholder expectations and user needs. The creation of a structured site map provided a clear roadmap for organized content, while the implementation of a cohesive brand identity system ensured a memorable online presence. Prototyping with Figma allowed for a detailed understanding of user interactions, facilitating a seamless merge of aesthetics and functionality during the final implementation on Wix. Post-launch, a commitment to continuous improvement persisted through active feedback-seeking, reflecting a dedication to refinement and the website's evolution in response to user insights and changing needs. This project not only showcases my skills in strategic thinking and design but also emphasizes my commitment to delivering a user-focused, memorable online presence that aligns seamlessly with stakeholder expectations.See More

Website Redesign

Revitalized the St. Louis Counseling & Wellness website by conducting a comprehensive overhaul, aligning every facet with the brand identity for a cohesive online presence. Focused on optimizing user experience, I strategically streamlined key tasks, facilitating seamless exploration of therapist profiles, easy access to the client portal, and hassle-free appointment scheduling. To ensure the success of the revamped interface, I actively sought feedback from individuals seeking counseling services. Their input played a crucial role in refining the design. Users commended the website for its intuitive navigation, quick access to essential functions, and the successful fusion of aesthetic appeal with functional efficiency. This project stands as a testament to my commitment to not just meet but exceed user expectations. By prioritizing user feedback and integrating it into the redesign process, the St. Louis Counseling & Wellness website now stands as a user-friendly platform that not only aligns with the brand but also significantly enhances the overall experience for visitors and clients alike.See More

Online Course Creation (Video Editing + Design)

Empowered by a passion for fostering diversity, equity, inclusion, and belonging, I played a pivotal role in the conception and execution of two groundbreaking online courses. Collaborating seamlessly with my supervisor, I transformed our shared vision into a reality. As the sole editor, I meticulously refined course content, infusing it with depth and relevance. To enhance the overall experience, I crafted a captivating visual identity that resonated with our audience. Beyond content creation, my role extended to devising and implementing a robust distribution strategy. Leveraging my research skills, I configured platforms and channels for optimal reach and impact. This involved not only refining existing sections but also designing and implementing new website sections and pages. The result was an elevated user experience, making course access more seamless and engaging. This project not only showcases my proficiency in content creation and editing but also highlights my strategic thinking in optimizing course distribution for maximum effectiveness. It stands as a testament to my commitment to creating meaningful learning experiences that resonate with diverse audiences.See More

Work History

Experience Designer

Dream Tree HealingAs the Lead Experience Designer at Dream Tree Healing, I excel in a dynamic role encompassing the design and publication of marketing materials, proficient management of social media accounts, ongoing website maintenance, and the orchestration of a comprehensive redesign initiative. My expertise lies in seamlessly integrating design strategies to enhance brand presence and deliver exceptional user experiences.

Executive Assistant to the CEO

The Coaching FactoryJan 2022 - Jun 2023 • 1 yr 6 mosAs the former Executive Assistant to the CEO, I seamlessly blended administrative prowess with creative design skills, enhancing corporate interactions. I meticulously managed the CEO's schedule for optimal clarity and collaborated with diverse companies, including Fortune 500 entities, ensuring effective training coordination while fostering a genuine connection with clients. My warm energy and innate ability to connect with people proved invaluable in elevating client relations. My attention to detail and impeccable proofreading skills elevated the precision of scripts, contracts, and presentation decks. My role extended far beyond client relations to crafting visually compelling branded materials — from presentation decks to videos and graphics — to enhance the overall experience for our clients. I'm excited to leverage my multi-faceted skill set in a dynamic role as a user experience designer committed to creating inclusive and accessible experiences for users everywhere.

Housing Student Marketing and Design Assistant

DePaul UniversitySep 2019 - Sep 2021 • 2 yrs 1 moIn my role as a marketing and design assistant, I successfully juggled multiple projects each week. My responsibilities included updating outdated school signage, crafting new marketing materials for the university, and editing photos for marketing use. Utilizing Illustrator, InDesign, Photoshop, Canva, and Procreate, I efficiently managed day-to-day tasks. Crucially, I collaborated with my supervisors, receiving valuable feedback and criticism on my designs and efficiently making necessary edits.

Education

DePaul University

BA, User Experience DesignSep 2018 - Jun 2021

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