Top Talent like Jen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Jen Yotti

Copywriting
Ad Copy
Creative Direction
AP Stylebook
Messaging Strategy
Creative Strategy
Ideation
Email Marketing
On-site SEO
Social Media Communications
Print Advertising
Slogans
Cross-functional collaboration
Script Writing
Semrush
Digital Advertising
Marketing
Advertising
Editing
Digital Marketing
Available for hire fromNegotiable
Contracts
Experienced B2B and HCP Advertising Copywriter
Ad agency veteran and business-savvy, sharp-thinking, deadline-meeting artisan and workhorse. Can write anything, but specializes in B2B marketing copy. Brings the experience, wisdom, and mileage to impress your clients with work that gets results. A clutch copywriter you can count on to come through every time, with the talent to dream up big ideas and the skill to nail the details. Note: If the portfolio or project links aren’t playing nicely with your browser, you can find everything at www.jenyotti.com.

Projects

B2B print ad for marketing agency

The Kansas City ad agency Two West strove to be known for connecting with audiences emotionally. I proposed creating an ad that actually did that, instead of just saying we could. My role: concepting and copywriting.See More

HCP print ads and detailer

For the relaunch of the Colgate 360 toothbrush to the dentist and dental hygienist audience, I suggested we treat the product like a luxury car to make it stand out from typical HCP toothbrush ads. Dramatic angles and lighting highlight the contours of the distinctive-looking toothbrush, and the copy gives a subtle nod to the language of luxury car ads. My role: concepting and copywriting.See More

B2B 5G latency article for IT professionals

As T-Mobile was rolling out its 5G cellular technology, I wrote this article to illuminate the tricky concept of network latency, how 5G greatly reduces it, and why it matters to businesses. My role: research and copywriting.See More

Work History

J

Advertising Copywriter

Jen YottiI help ad agency clients impress their customers with copy that gets real results. - Led copywriting for T-Mobile for Business organic social media - Trained others to write for T-Mobile for Business - Wrote web and digital marketing copy for adtech clients.
T

Senior Content Strategist

T-MobileJul 2020 - Oct 2022 • 2 yrs 4 mosDeveloped content for enterprise technology and educational small business websites. Wrote original content, reviewed and edited contributor content, and managed content planning.
T

Senior Brand Manager

T-MobileSep 2019 - Jul 2020 • 11 mosServed as steward and guardian of the Sprint/T-Mobile brand. Reviewed marketing materials, trained employees on brand voice, and collaborated across teams.
T

Content Strategist

T-MobileJul 2017 - Sep 2019 • 2 yrs 3 mosCreated content strategies and content calendars, managed agency relationships, and contributed to brand consistency.
S

Freelance Copywriter

Self-employedSep 2016 - Jul 2017 • 11 mosLit new sparks for brands in real estate development and construction industries. Wrote print and digital marketing materials and collaborated on brand identities.
R

Associate Creative Director

RiskAnalyticsDec 2014 - Aug 2016 • 1 yr 9 mosHelped launch internal agency, created brand identity, wrote marketing collateral, directed voiceover production, and ghostwrote content.
T

Senior Copywriter

Two WestJun 2012 - Dec 2014 • 2 yrs 7 mosContributed to high-profile campaigns, helped evolve company culture, and led development of quality control programs.
G

Copywriter

Grey Healthcare Group (formerly Geoff Howe, now Wunderman)Sep 2006 - Jun 2012 • 5 yrs 10 mosDelivered marketing copy for healthcare clients, collaborated on creative concepts, and trained staff.

Education

W

Wellesley College

BA, Linguistics

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Experienced B2B and HCP Advertising Copywriter
Ad agency veteran and business-savvy, sharp-thinking, deadline-meeting artisan and workhorse. Can write anything, but specializes in B2B marketing copy. Brings the experience, wisdom, and mileage to impress your clients with work that gets results. A clutch copywriter you can count on to come through every time, with the talent to dream up big ideas and the skill to nail the details. Note: If the portfolio or project links aren’t playing nicely with your browser, you can find everything at www.jenyotti.com.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jen Yotti

Copywriting
Ad Copy
Creative Direction
AP Stylebook
Messaging Strategy
Creative Strategy
Ideation
Email Marketing
On-site SEO
Social Media Communications
Print Advertising
Slogans
Cross-functional collaboration
Script Writing
Semrush
Digital Advertising
Marketing
Advertising
Editing
Digital Marketing
Available for hire fromNegotiable
Contracts

Projects

B2B print ad for marketing agency

The Kansas City ad agency Two West strove to be known for connecting with audiences emotionally. I proposed creating an ad that actually did that, instead of just saying we could. My role: concepting and copywriting.

HCP print ads and detailer

For the relaunch of the Colgate 360 toothbrush to the dentist and dental hygienist audience, I suggested we treat the product like a luxury car to make it stand out from typical HCP toothbrush ads. Dramatic angles and lighting highlight the contours of the distinctive-looking toothbrush, and the copy gives a subtle nod to the language of luxury car ads. My role: concepting and copywriting.

B2B 5G latency article for IT professionals

As T-Mobile was rolling out its 5G cellular technology, I wrote this article to illuminate the tricky concept of network latency, how 5G greatly reduces it, and why it matters to businesses. My role: research and copywriting.

Work History

J

Advertising Copywriter

Jen YottiI help ad agency clients impress their customers with copy that gets real results. - Led copywriting for T-Mobile for Business organic social media - Trained others to write for T-Mobile for Business - Wrote web and digital marketing copy for adtech clients.
T

Senior Content Strategist

T-MobileJul 2020 - Oct 2022 • 2 yrs 4 mosDeveloped content for enterprise technology and educational small business websites. Wrote original content, reviewed and edited contributor content, and managed content planning.
T

Senior Brand Manager

T-MobileSep 2019 - Jul 2020 • 11 mosServed as steward and guardian of the Sprint/T-Mobile brand. Reviewed marketing materials, trained employees on brand voice, and collaborated across teams.
T

Content Strategist

T-MobileJul 2017 - Sep 2019 • 2 yrs 3 mosCreated content strategies and content calendars, managed agency relationships, and contributed to brand consistency.
S

Freelance Copywriter

Self-employedSep 2016 - Jul 2017 • 11 mosLit new sparks for brands in real estate development and construction industries. Wrote print and digital marketing materials and collaborated on brand identities.
R

Associate Creative Director

RiskAnalyticsDec 2014 - Aug 2016 • 1 yr 9 mosHelped launch internal agency, created brand identity, wrote marketing collateral, directed voiceover production, and ghostwrote content.
T

Senior Copywriter

Two WestJun 2012 - Dec 2014 • 2 yrs 7 mosContributed to high-profile campaigns, helped evolve company culture, and led development of quality control programs.
G

Copywriter

Grey Healthcare Group (formerly Geoff Howe, now Wunderman)Sep 2006 - Jun 2012 • 5 yrs 10 mosDelivered marketing copy for healthcare clients, collaborated on creative concepts, and trained staff.

Education

W

Wellesley College

BA, Linguistics

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.