Jennifer Jones

Global Marketing

LinkedIn Ads

Event Marketing

Brand Development

Strategic Planning

Content Strategy

Digital Marketing

Business Strategy

B2B Marketing

Marketing Analytics

Prospecting

Business Development

Growth

Leadership

Lead Generation

Growth Marketing

Product Marketing

Marketing Strategy

Marketing

Available for hire fromNegotiable

Contracts

Growth Consultant | Marketing Strategy Expert

With a BS in Business Administration from Northeastern University, I have built a robust career in marketing and growth strategy. Currently, I am a part-time Growth Consultant and Head of Growth at Cubic Squared, where I craft data-driven solutions to enhance brand visibility and drive revenue growth. I also founded J2 Marketing Studio, providing strategic marketing consultancy to startups and SMEs. Previously, I was the Vice President of Product Marketing at CyberRisk Alliance, where I led GTM strategies and product launches. At Lux Research, I held senior roles, including Senior Director, Head of Marketing & Revenue Operations, where I managed multi-million-dollar budgets and drove significant increases in website traffic and social media engagement. My career is marked by a passion for innovation, strategic partnerships, and delivering measurable outcomes.

Projects

Organic Social Media Strategy for B2B Company

Build an organic social media strategy for a B2B company that delivered a 25% increase in engaged audience across all digital platforms and prompted the team to create an integrated content calendar that led to a 20% increase in qualified, marketing-generated leads.See More

Work History

Growth Consultant and Head of Growth

Cubic SquaredAt Cubic Squared, I leverage my expertise to deliver transformative results for our clients. Drawing on extensive experience in marketing strategy, growth marketing, and operations, I develop and implement innovative, data-driven solutions that enhance brand visibility, accelerate client acquisition, and drive sustainable revenue growth. In my dual role, I work closely with clients to craft tailored strategies that align with their unique goals, while also scaling Cubic Squared’s internal growth initiatives. From strategic partnerships to optimizing performance metrics, I ensure every effort creates measurable impact and supports long-term success. As a trusted advisor and senior leader, I’m passionate about fostering innovation, building meaningful client relationships, and delivering strategies that challenge the status quo while maintaining a results-oriented, client-first approach.

Fractional CMO, Growth Consultant & Founder

J2 Marketing StudioFounded and launched J2 Marketing Studio, a consultancy supporting start-ups, small, and medium-sized businesses with comprehensive marketing strategies, campaign execution, and operations across diverse industries. Delivered impactful results by developing integrated marketing strategies, managing day-to-day execution across social media, events, and digital campaigns, and optimizing marketing tools, including HubSpot and CRM platforms. Partnered with clients to drive measurable outcomes, such as increased lead generation, enhanced brand visibility, and streamlined marketing processes, leveraging expertise in demand generation, marketing operations, product marketing, and event execution.

Vice President Product Marketing

CyberRisk AllianceJan 2022 - Oct 2023 • 1 yr 10 mosLed development of innovative marketing solutions for media, events, and business intelligence platforms. Drove GTM strategy, product roadmaps, and brand architecture to scale CRA's market presence and sales pipeline while positioning the company as a leading provider of cybersecurity insights. Defined the product marketing vision to drive business goals, working with outside agencies and creative partners on campaign/content creation. Executed product launch campaigns across organic, paid social, demand generation, and email channels, leading creation of all branded marketing assets. Leveraged customer feedback to inform new product features. Led and grew team of marketing professionals, building out a centralized marketing function for the consolidated organization.

Senior Director, Head of Marketing & Revenue Operations

Lux ResearchFeb 2021 - Nov 2021 • 10 mosCrafted the GTM strategy and omni-channel marketing plans to drive client and revenue growth for a SaaS-based advisory firm. Led a team in all aspects of campaign execution across channels (email, social, blog, webinars, events, press, video, DM), managing a multi-million-dollar sales and marketing budget. Expanded role as senior director with oversight of marketing, demand generation, commercial enablement, sales operations, and revenue operations.

Director, Marketing

Lux ResearchJul 2018 - Feb 2021 • 2 yrs 8 mosDeveloped and implemented GTM strategy and omni-channel marketing plans to drive revenue growth and client retention goals. Managed a $1.5M marketing and sales budget, leading a four-person global team in all stages of campaign execution, leveraging email, social, blog, webinars, events, press, case studies, video, and direct mail channels. Planned and executed product launch and GTM strategies for new products and features to clients and prospects. Shaped lead generation strategy by combining internal marketing efforts and managing relationships with outside vendors. Developed nurturing campaign structure to target CXOs at energy, chemicals and materials, CPG, and IT companies. Established key partnerships with industry associations to drive awareness and lead generation with Sales and Research. Defined and executed strategy to increase press/media coverage, including the build-out of a global media database. Oversaw development of corporate marketing materials and sales enablement tools. Analyzed campaign performance, continually testing new lead generation tactics, and retiring ineffective tools. Launched digital marketing strategy that drove 630% increase in website traffic and 30% YOY jump in LinkedIn followers.

Education

Northeastern University

BS, Business Administration, Management/Marketing2000 - 2004

Northfield Mount Hermon

Post-Graduate Year1998 - 1999

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